GMass vs Vocus.io: Cold Email Platform Comparison
Compare GMass and Vocus.io side by side. See pricing, features, and integrations to choose the right cold email platform for your needs.
GMass and Vocus.io are both cold email platforms for Gmail, but they differ in pricing and focus. GMass starts at $29.95/mo with unlimited emails, contacts, and campaigns inside Gmail, while Vocus.io starts at $5/mo with email tracking, templates, and CRM integration. Vocus.io offers more integrations, GMass offers a higher top tier price.
Key takeaways
- GMass entry pricing starts at $29.95/mo for the Standard plan, while Vocus.io entry pricing starts at $5/mo for the Basic plan.
- GMass top tier pricing reaches $175/mo for a 5 user Teams plan, while Vocus.io tops out at $80/mo for the Growth plan.
- GMass lists 4 integrations including Gmail, Google Sheets, Zapier, and Google Workspace, while Vocus.io lists 6 integrations including Salesforce, Pipedrive, and Webhooks.
- Both platforms list 10 features each on their own pages, though the specific capabilities named differ by exact wording.
- GMass was founded in 2015, while Vocus.io's founding year is not listed in the comparison.
Reviewed and updated September 2, 2026
GMass vs Vocus.io: Cold Email Platform Comparison
If you are comparing cold email outreach tools, GMass and Vocus.io will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.
The Quick Answer
By each vendor's own wording, GMass lists works inside gmail and unlimited emails, contacts, and campaigns, while Vocus.io lists email tracking and templates & snippets. A capability both offer can appear under different names, so read both feature lists below.
Vocus.io offers a lower entry point at $5/mo compared to GMass at $29.95/mo.
If your priority is sending campaigns that land in the inbox and generate replies, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
GMass is Gmail-based mass email and mail merge platform with unlimited emails, campaigns, and contacts directly inside Gmail.
Vocus.io is Email outreach platform for Gmail and Google Workspace. Sends personalized mass campaigns with automated follow-ups, tracks opens and link clicks per recipient, shares templates across a team and logs activity to a CRM.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Standard
Basic
GMass Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Standard | $29.95/mo | Unlimited | Unlimited (Gmail limits apply) |
| Premium | $39.95/mo | Unlimited | Unlimited (Gmail limits apply) |
| Professional | $59.95/mo | Unlimited | Unlimited (Gmail limits apply) |
| Teams (5 users) | $175/mo | Unlimited | Unlimited (Gmail limits apply) |
Source: GMass Pricing
Vocus.io Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Basic | $5/mo | 5 Inboxes; 50 Snippets | 50 Followups |
| Starter | $10/mo | 5 Inboxes; 100 Snippets | 100 Followups |
| Professional | $20/mo | 10 Inboxes; 200 Snippets | 500 Followups |
| Growth | $80/mo | 800 snippets | external SMTP support |
Source: Vocus.io Pricing
Pricing Analysis
Vocus.io offers the lower entry point ($5/mo vs $29.95/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Features Breakdown
- Works inside Gmail
- Unlimited emails, contacts, and campaigns
- Mail merge personalization
- Free email verification
- Automated follow-up sequences
- A/B testing
- and 4 more listed below
- Email tracking
- Templates & Snippets
- Send Later & Snooze
- Automated Followups
- Salesforce & CRM Integration
- Campaigns
- and 4 more listed below
GMass Key Features
- Works inside Gmail
- Unlimited emails, contacts, and campaigns
- Mail merge personalization
- Free email verification
- Automated follow-up sequences
- A/B testing
- Spam Solver deliverability tool
- Custom tracking links
- Inbox rotation
- API and Zapier access
Vocus.io Key Features
- Email tracking
- Templates & Snippets
- Send Later & Snooze
- Automated Followups
- Salesforce & CRM Integration
- Campaigns
- Campaigns w/ Followups
- Campaigns w/ Attachments
- Branded URLs
- Teams
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by GMass
- Works inside Gmail
- Unlimited emails, contacts, and campaigns
- Mail merge personalization
- Free email verification
- Automated follow-up sequences
- A/B testing
- Spam Solver deliverability tool
- Custom tracking links
- Inbox rotation
- API and Zapier access
Listed only by Vocus.io
- Email tracking
- Templates & Snippets
- Send Later & Snooze
- Automated Followups
- Salesforce & CRM Integration
- Campaigns
- Campaigns w/ Followups
- Campaigns w/ Attachments
- Branded URLs
- Teams
Integration Ecosystem
GMass Integrations
GMass connects with: Gmail, Google Sheets, Zapier, Google Workspace.
Vocus.io Integrations
Vocus.io connects with: Gmail, Google Workspace, Salesforce, Pipedrive, Zapier, Webhooks.
Shared Integrations
Both tools integrate with: Gmail, Zapier, Google Workspace.
Integrations listed only by GMass: Google Sheets.
Integrations listed only by Vocus.io: Salesforce, Pipedrive, Webhooks.
Use Case Recommendations
Best Fit for GMass
- Budget-conscious teams looking for an affordable cold email platform
- Sales teams running high-volume outbound email campaigns
- Agencies managing multiple client outreach programs
- SDR teams focused on pipeline generation
Best Fit for Vocus.io
- Budget-conscious teams looking for an affordable cold email platform
- Organizations with complex tech stacks needing broad integration support (6 integrations)
- Sales teams running high-volume outbound email campaigns
- Agencies managing multiple client outreach programs
Feature Comparison Summary
| Feature | GMass | Vocus.io |
|---|---|---|
| Starting Price | $29.95/mo | $5/mo |
| Top Tier Price | $175/mo | $80/mo |
| Total Features Listed | 10 | 10 |
| Integrations | 4 | 6 |
| Founded | 2015 | N/A |
Getting Started Checklist
- Define your cold email outreach requirements and monthly budget
- Estimate your expected email sending volume to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
GMass and Vocus.io both serve the cold email outreach market. Vocus.io offers a more accessible entry point at $5/mo, while GMass starts at $29.95/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit GMass and Vocus.io for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, GMass or Vocus.io?
- Vocus.io is cheaper at the entry level, starting at $5/mo compared to GMass at $29.95/mo. At the top tier, Vocus.io's Growth plan is $80/mo while GMass's Teams plan for 5 users is $175/mo.
- What integrations does GMass support?
- GMass connects with Gmail, Google Sheets, Zapier, and Google Workspace. That totals 4 integrations, compared to the 6 listed by Vocus.io, which include Salesforce, Pipedrive, and Webhooks.
- Does Vocus.io integrate with Salesforce?
- Yes, Vocus.io lists Salesforce & CRM Integration as one of its key features and also lists Salesforce as one of its supported integrations alongside Gmail, Google Workspace, Pipedrive, Zapier, and Webhooks.
- Is GMass better for high volume outbound email?
- GMass is recommended for sales teams running high volume outbound email campaigns, along with budget conscious teams, agencies managing multiple clients, and SDR teams focused on pipeline generation. Vocus.io is also recommended for high volume outbound campaigns and agencies, so both fit this use case.
- How many features does each platform list?
- Both GMass and Vocus.io list 10 features each on their own pricing and product pages. GMass lists items like Spam Solver and inbox rotation, while Vocus.io lists items like Templates & Snippets and Branded URLs.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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