GMass vs Yet Another Mail Merge: Cold Email Platform Comparison
Compare GMass and Yet Another Mail Merge side by side. See pricing, features, and integrations to choose the right cold email platform for your needs.
GMass and Yet Another Mail Merge both run cold email campaigns through Gmail, but they differ on price and volume. GMass starts at $29.95/mo with unlimited emails, contacts, and campaigns inside Gmail. Yet Another Mail Merge starts free, capped at 20 recipients per day, with paid plans from $6/mo. Budget and required sending volume should drive the choice.
Key takeaways
- GMass's Standard plan costs $29.95/mo and includes unlimited emails, contacts, and campaigns, subject to Gmail's own sending limits.
- Yet Another Mail Merge's Free plan allows up to 20 recipients per day at no cost.
- Yet Another Mail Merge's paid tiers range from $6/mo for a Pro gmail.com account to $12/mo for Pro Google Workspace or Team plans.
- GMass's Teams plan supports 5 users for $175/mo, while Yet Another Mail Merge's Team plan supports 5 Workspace accounts for $12/mo.
- GMass integrates with Zapier in addition to Gmail, Google Sheets, and Google Workspace, while Yet Another Mail Merge adds Google Contacts and Google Forms instead.
Reviewed and updated September 5, 2026
GMass vs Yet Another Mail Merge: Cold Email Platform Comparison
Sales teams evaluating cold email outreach tools often narrow their shortlist to GMass and Yet Another Mail Merge. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, GMass lists works inside gmail and unlimited emails, contacts, and campaigns, while Yet Another Mail Merge lists schedule mail merges and launch follow-up campaigns. A capability both offer can appear under different names, so read both feature lists below.
Yet Another Mail Merge offers a lower entry point at $0/mo compared to GMass at $29.95/mo.
If your priority is sending campaigns that land in the inbox and generate replies, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
GMass is Gmail-based mass email and mail merge platform with unlimited emails, campaigns, and contacts directly inside Gmail.
Yet Another Mail Merge is Mail merge for Gmail that sends mass personalized email from a Google Sheet and tracks opens, clicks, responses, bounces and unsubscribes in real time from the sheet. Sending goes through the user's own Gmail or Google Workspace account, so daily volume is capped by that account.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Standard
Free
GMass Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Standard | $29.95/mo | Unlimited | Unlimited (Gmail limits apply) |
| Premium | $39.95/mo | Unlimited | Unlimited (Gmail limits apply) |
| Professional | $59.95/mo | Unlimited | Unlimited (Gmail limits apply) |
| Teams (5 users) | $175/mo | Unlimited | Unlimited (Gmail limits apply) |
Source: GMass Pricing
Yet Another Mail Merge Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Free | Free | 1 user | Up to 20 recipients / day |
| Pro gmail.com | $6/mo | 1 user | Up to 400 recipients / day |
| Pro Google Workspace | $12/mo | 1 user | Up to 1,500 recipients / day |
| Team | $12/mo | 5 Workspace accounts | Up to 1,500 recipients / day / user |
Source: Yet Another Mail Merge Pricing
Pricing Analysis
Yet Another Mail Merge offers the lower entry point ($0/mo vs $29.95/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Yet Another Mail Merge includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Works inside Gmail
- Unlimited emails, contacts, and campaigns
- Mail merge personalization
- Free email verification
- Automated follow-up sequences
- A/B testing
- and 4 more listed below
- Schedule mail merges
- Launch follow-up campaigns
- Track opens and clicks
- Track email responses
- Send using an alias
- Add personalized attachments
- and 4 more listed below
GMass Key Features
- Works inside Gmail
- Unlimited emails, contacts, and campaigns
- Mail merge personalization
- Free email verification
- Automated follow-up sequences
- A/B testing
- Spam Solver deliverability tool
- Custom tracking links
- Inbox rotation
- API and Zapier access
Yet Another Mail Merge Key Features
- Schedule mail merges
- Launch follow-up campaigns
- Track opens and clicks
- Track email responses
- Send using an alias
- Add personalized attachments
- Automatic over-quota splitting
- Send Google Form email notifications
- Create one-click surveys
- Follow up in the same thread
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by GMass
- Works inside Gmail
- Unlimited emails, contacts, and campaigns
- Mail merge personalization
- Free email verification
- Automated follow-up sequences
- A/B testing
- Spam Solver deliverability tool
- Custom tracking links
- Inbox rotation
- API and Zapier access
Listed only by Yet Another Mail Merge
- Schedule mail merges
- Launch follow-up campaigns
- Track opens and clicks
- Track email responses
- Send using an alias
- Add personalized attachments
- Automatic over-quota splitting
- Send Google Form email notifications
- Create one-click surveys
- Follow up in the same thread
Integration Ecosystem
GMass Integrations
GMass connects with: Gmail, Google Sheets, Zapier, Google Workspace.
Yet Another Mail Merge Integrations
Yet Another Mail Merge connects with: Gmail, Google Workspace, Google Sheets, Google Contacts, Google Forms.
Shared Integrations
Both tools integrate with: Gmail, Google Sheets, Google Workspace.
Integrations listed only by GMass: Zapier.
Integrations listed only by Yet Another Mail Merge: Google Contacts, Google Forms.
Use Case Recommendations
Best Fit for GMass
- Budget-conscious teams looking for an affordable cold email platform
- Sales teams running high-volume outbound email campaigns
- Agencies managing multiple client outreach programs
- SDR teams focused on pipeline generation
Best Fit for Yet Another Mail Merge
- Budget-conscious teams looking for an affordable cold email platform
- Organizations with complex tech stacks needing broad integration support (5 integrations)
- Teams that want to start free and scale up as needs grow
Feature Comparison Summary
| Feature | GMass | Yet Another Mail Merge |
|---|---|---|
| Starting Price | $29.95/mo | Free |
| Top Tier Price | $175/mo | $12/mo |
| Total Features Listed | 10 | 10 |
| Integrations | 4 | 5 |
| Founded | 2015 | N/A |
Getting Started Checklist
- Define your cold email outreach requirements and monthly budget
- Estimate your expected email sending volume to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
GMass and Yet Another Mail Merge both serve the cold email outreach market. Yet Another Mail Merge offers a more accessible entry point, while GMass starts at $29.95/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit GMass and Yet Another Mail Merge for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between GMass and Yet Another Mail Merge?
- GMass is a Gmail-based mass email and mail merge platform offering unlimited emails, campaigns, and contacts directly inside Gmail. Yet Another Mail Merge sends personalized mass email from a Google Sheet and tracks opens, clicks, responses, bounces, and unsubscribes in real time, with sending capped by the user's own Gmail or Workspace account limits.
- Which tool is cheaper, GMass or Yet Another Mail Merge?
- Yet Another Mail Merge has the lower entry point, starting at $0/mo with a free tier capped at 20 recipients per day. GMass starts at $29.95/mo for its Standard plan, which includes unlimited emails, contacts, and campaigns subject to Gmail's own limits.
- Does GMass integrate with Zapier?
- Yes, GMass lists Zapier as one of its integrations, alongside Gmail, Google Sheets, and Google Workspace. Yet Another Mail Merge does not list Zapier among its integrations, instead offering Google Contacts and Google Forms in addition to Gmail, Google Sheets, and Google Workspace.
- Is Yet Another Mail Merge good for small teams on a tight budget?
- Yes, Yet Another Mail Merge is positioned for budget-conscious teams, offering a free tier for evaluation before committing to a paid plan. Its paid plans range from $6/mo to $12/mo, which is notably lower than GMass's entry price of $29.95/mo.
- Which platform is better for high-volume outbound sales teams?
- GMass is recommended for sales teams running high-volume outbound email campaigns, since it offers unlimited emails, contacts, and campaigns on its paid plans starting at $29.95/mo. It is also suited to agencies managing multiple client outreach programs and SDR teams focused on pipeline generation.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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