Gong vs Scrupp: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Gong (sales engagement platform) and Scrupp (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Gong is a sales engagement platform for multi-channel outreach and engagement tracking, while Scrupp is a data enrichment tool for B2B lead and contact enrichment. Scrupp starts free with a $29/mo paid tier, while Gong uses custom pricing. They serve different parts of the workflow, so many teams use both together.
Key takeaways
- Scrupp publishes an entry price of $0/mo, while Gong uses custom pricing that requires contacting sales.
- Scrupp offers 3 pricing tiers, including a Free plan with 100 credits and a Subscription plan at $29/mo for 1,000 credits per month.
- Gong lists 10 features on its own page, including AI-powered call recording and transcription and deal intelligence and risk alerts.
- Scrupp lists 8 features on its own page, including Sales Navigator export, LinkedIn export, and REST API access.
- Gong integrates with 12 tools including Salesforce, HubSpot, Zoom, and Outreach, while Scrupp integrates with 8 tools including Google Sheets, Clay, and Notion; Salesforce, HubSpot, and Slack are shared by both.
Reviewed and updated September 4, 2026
Gong vs Scrupp: Sales Engagement Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Gong, a sales engagement platform for multi-channel sales outreach and engagement tracking, against Scrupp, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Gong is a sales engagement platform for multi-channel sales outreach and engagement tracking; Scrupp is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Gong lists ai-powered call recording and transcription and deal intelligence and risk alerts, and Scrupp lists sales navigator export and linkedin export.
Scrupp publishes an entry price of $0/mo; Gong uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, Gong is the one built for it; for finding accurate contact data for target accounts, that is Scrupp. Many teams run one of each.
Understanding the Core Difference
Gong is Revenue AI platform that captures and analyzes customer interactions across calls, emails, and meetings to deliver deal intelligence, forecasting, and sales coaching insights.
Scrupp is Cloud-based LinkedIn, Sales Navigator and Apollo scraper that exports leads and enriches them with verified emails, phone numbers and company data. Credits are charged only when a contact detail is found.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Gong (platform)
Free
Gong Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Gong (platform) | Contact Sales |
Source: Gong Pricing
Scrupp Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 100 credits |
| Subscription | $29/mo | 1,000 credits / month |
| One-time credit pack | Usage-based | 1,000 credits |
Source: Scrupp Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Scrupp offers 3 pricing tiers compared to Gong's 1, giving you more granularity as you scale.
Scrupp includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- AI-powered call recording and transcription
- Deal intelligence and risk alerts
- Revenue forecasting with pipeline analytics
- Sales engagement sequences (Engage module)
- Coaching insights and talk-track analysis
- Email and web conferencing capture
- and 4 more listed below
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- and 2 more listed below
Gong Key Features
- AI-powered call recording and transcription
- Deal intelligence and risk alerts
- Revenue forecasting with pipeline analytics
- Sales engagement sequences (Engage module)
- Coaching insights and talk-track analysis
- Email and web conferencing capture
- Smart trackers for competitive mentions
- Team and rep performance dashboards
- Data Cloud for revenue data warehouse
- Ask Anything AI-generated insights
Scrupp Key Features
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- CSV file enrichment
- REST API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Gong
- AI-powered call recording and transcription
- Deal intelligence and risk alerts
- Revenue forecasting with pipeline analytics
- Sales engagement sequences (Engage module)
- Coaching insights and talk-track analysis
- Email and web conferencing capture
- Smart trackers for competitive mentions
- Team and rep performance dashboards
- Data Cloud for revenue data warehouse
- Ask Anything AI-generated insights
Listed only by Scrupp
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- CSV file enrichment
- REST API access
Integration Ecosystem
Gong Integrations
Gong connects with: Salesforce, HubSpot, Microsoft Dynamics 365, Zoom, Microsoft Teams, Google Meet, Webex, Gmail, Microsoft Outlook, Slack, Outreach, Salesloft.
Scrupp Integrations
Scrupp connects with: Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, Airtable.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Slack.
Integrations listed only by Gong: Microsoft Dynamics 365, Zoom, Microsoft Teams, Google Meet, Webex, Gmail, Microsoft Outlook, Outreach, Salesloft.
Integrations listed only by Scrupp: Google Sheets, Clay, Notion, Pipedrive, Airtable.
Use Case Recommendations
Best Fit for Gong
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Scrupp
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Gong | Scrupp |
|---|---|---|
| Starting Price | Contact Sales | Free |
| Top Tier Price | Contact Sales | Usage-based |
| Total Features Listed | 10 | 8 |
| Integrations | 12 | 8 |
| Founded | 2015 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Gong serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Scrupp the B2B lead data and contact enrichment side. Scrupp publishes an entry price (a free tier), while Gong uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Gong and Scrupp for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Gong and Scrupp?
- Gong is a sales engagement platform built for multi-channel outreach and engagement tracking, using AI to capture and analyze calls, emails, and meetings for deal intelligence and forecasting. Scrupp is a data enrichment tool that scrapes LinkedIn, Sales Navigator, and Apollo to export leads and enrich them with verified emails, phone numbers, and company data.
- How much does Gong cost compared to Scrupp?
- Gong uses custom pricing, so buyers must contact sales for a quote. Scrupp publishes a Free plan with 100 credits, a Subscription plan at $29/mo for 1,000 credits per month, and a usage-based one-time credit pack for 1,000 credits. Because Gong has no published list price, the two cannot be directly compared.
- Can Gong and Scrupp be used together?
- Yes, the article notes that many teams run one of each since they cover different parts of the sales workflow. Gong handles outreach coordination and engagement tracking across email, phone, and social channels, while Scrupp handles finding and enriching accurate contact data for target accounts.
- What integrations do Gong and Scrupp share?
- Gong and Scrupp both integrate with Salesforce, HubSpot, and Slack. Beyond those shared connections, Gong also connects with Microsoft Dynamics 365, Zoom, Microsoft Teams, Google Meet, Webex, Gmail, Microsoft Outlook, Outreach, and Salesloft, while Scrupp also connects with Google Sheets, Clay, Notion, Pipedrive, and Airtable.
- Who is Scrupp best suited for?
- According to the article, Scrupp is best suited for budget-conscious teams, since it includes a free tier that lets buyers evaluate the platform without upfront cost. It is positioned as the tool for finding accurate contact data for target accounts rather than for managing outreach itself.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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