Groove by Clari vs Growbots: Sales Engagement Platform vs Cold Email Platform Comparison
Compare Groove by Clari (sales engagement platform) and Growbots (cold email platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach and engagement tracking, while Growbots is a cold email platform built around a 180M+ prospect database and inbox warmup. Groove uses custom, contact-sales pricing; Growbots starts free and adds paid tiers at $29/mo and $39/mo. Many teams use both together.
Key takeaways
- Growbots publishes a free entry tier, while Groove by Clari uses custom, contact-sales pricing with no published list price.
- Growbots offers three pricing tiers: Freemium, Starter Outreach at $29/mo, and Pro Outreach at $39/mo.
- Growbots lists access to a database of over 180 million prospects along with email verification on import.
- Groove by Clari lists deep Salesforce integration and multi-channel engagement flows as core features, keeping activity data natively in Salesforce.
- Both platforms integrate with Salesforce and Gmail, but Groove by Clari also connects with Zoom and Slack while Growbots connects with HubSpot and Zapier.
Reviewed and updated September 21, 2026
Groove by Clari (sales engagement platform) and Growbots (cold email platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking; Growbots is a cold email platform for cold email outreach. By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, and Growbots lists explore database of 180m+ prospects and email verification on import.
Growbots publishes an entry price of $0/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, Groove by Clari is the one built for it; for sending campaigns that land in the inbox and generate replies, that is Growbots. Many teams run one of each.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
Growbots is Cold email software that finds prospects in a 180M+ contact database, warms up sending inboxes and automates outbound email campaigns. Also sells a Concierge service in which its own team runs the outbound process.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove
Freemium
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Growbots Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Freemium | Free | Basic Filters; partial access to the 180M+ prospect database | 20 email accounts; 3 sequences; up to 20 per email daily |
| Starter Outreach | $29/mo | Credits (Per Propsect) From $0.13 | Unlimited email accounts; unlimited sequences; up to 100 per email daily |
| Pro Outreach | $39/mo | Credits (Per Propsect) From $0.13 | Unlimited email accounts; unlimited sequences; up to 500 per email daily |
Source: Growbots Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Growbots offers 3 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Growbots includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- Explore Database of 180M+ Prospects
- Email Verification on Import
- Gradual Automatic Warmup
- Custom Tracking Domain
- Spintax Formulas
- A/B Testing
- and 4 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Growbots Key Features
- Explore Database of 180M+ Prospects
- Email Verification on Import
- Gradual Automatic Warmup
- Custom Tracking Domain
- Spintax Formulas
- A/B Testing
- Shared Inbox
- Out-Of-Office Rescheduling
- Warm Replies Detection
- Email Templates Generator
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by Growbots
- Explore Database of 180M+ Prospects
- Email Verification on Import
- Gradual Automatic Warmup
- Custom Tracking Domain
- Spintax Formulas
- A/B Testing
- Shared Inbox
- Out-Of-Office Rescheduling
- Warm Replies Detection
- Email Templates Generator
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Growbots Integrations
Growbots connects with: Salesforce, HubSpot, Zapier, Gmail, Outlook, SMTP, IMAP.
Shared Integrations
Both tools integrate with: Salesforce, Gmail.
Integrations listed only by Groove by Clari: Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Integrations listed only by Growbots: HubSpot, Zapier, Outlook, SMTP, IMAP.
Use Case Recommendations
Best Fit for Groove by Clari
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for Growbots
- Budget-conscious teams looking for an affordable cold email platform
- Teams that want to start free and scale up as needs grow
- Sales teams running high-volume outbound email campaigns
- Agencies managing multiple client outreach programs
Feature Comparison Summary
| Feature | Groove by Clari | Growbots |
|---|---|---|
| Starting Price | Contact Sales | Free |
| Top Tier Price | Contact Sales | $39/mo |
| Total Features Listed | 10 | 10 |
| Integrations | 9 | 7 |
| Founded | 2014 | 2014 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and cold email outreach requirements and monthly budget
- Estimate your expected sequences and engagement actions and email sending volume to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Growbots the cold email outreach side. Growbots publishes an entry price (a free tier), while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Growbots for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between Groove by Clari and Growbots?
- Groove by Clari is a sales engagement platform focused on multi-channel outreach, engagement tracking, and Salesforce-native activity logging. Growbots is a cold email platform focused on finding prospects in a large contact database and automating email outbound campaigns, including inbox warmup and verification.
- How much does Groove by Clari cost compared to Growbots?
- Groove by Clari does not publish a list price and uses custom, contact-sales pricing for its Groove plan. Growbots publishes three tiers: a free Freemium plan, Starter Outreach at $29 per month, and Pro Outreach at $39 per month, so the two cannot be directly compared on published price.
- Does Growbots have a free plan?
- Yes, Growbots offers a Freemium plan at no cost, which includes basic filters, partial access to its 180M+ prospect database, 20 email accounts, 3 sequences, and up to 20 emails per email account daily.
- What integrations does Groove by Clari support?
- Groove by Clari connects with Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack. It shares Salesforce and Gmail as common integrations with Growbots.
- Can I use Groove by Clari and Growbots together?
- Yes, the article notes that many teams run one of each since the platforms serve different parts of the workflow. Groove by Clari handles multi-channel outreach and engagement tracking, while Growbots handles cold email campaign sending and reply generation.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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