Groove by Clari vs Hunter: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Groove by Clari (sales engagement platform) and Hunter (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach, engagement tracking, and activity logging, while Hunter is a data enrichment tool for finding and verifying B2B email addresses. Groove uses custom, contact-sales pricing with one plan, and Hunter offers a free tier plus four paid tiers starting at 24,000 credits per year.
Key takeaways
- Hunter publishes a free entry plan with 50 credits per month, while Groove by Clari uses custom, contact-sales pricing with only one listed plan.
- Hunter offers 5 pricing tiers, Free, Starter, Growth, Scale, and Enterprise, compared to Groove by Clari's single Groove plan.
- Hunter's Starter, Growth, and Scale tiers provide 24,000, 120,000, and 300,000 credits per year respectively.
- Groove by Clari lists 10 features on its own page, including Salesforce auto-logging, a dialer with call recording, and revenue intelligence via the Clari platform.
- Both tools share Salesforce and Gmail as integrations, while Groove by Clari adds Zoom and Slack and Hunter adds HubSpot, Pipedrive, and Zapier.
Reviewed and updated September 21, 2026
Sales teams building an outbound stack often weigh Groove by Clari, a sales engagement platform for multi-channel sales outreach and engagement tracking, against Hunter, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking; Hunter is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, and Hunter lists domain search and email finder.
Hunter publishes an entry price of $0/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, Groove by Clari is the one built for it; for finding accurate contact data for target accounts, that is Hunter. Many teams run one of each.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
Hunter is Hunter finds and verifies professional email addresses for marketers, salespeople and recruiters, and also sends cold email sequences from the same platform.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove
Free
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Hunter Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 50 credits per month |
| Starter | Contact Sales | 24,000 credits per year |
| Growth | Contact Sales | 120,000 credits per year |
| Scale | Contact Sales | 300,000 credits per year |
| Enterprise | Contact Sales | Custom number of credits |
Source: Hunter Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Hunter offers 5 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Hunter includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- Domain Search
- Email Finder
- Email Verifier
- Auto-verification
- Lead enrichment
- Advanced Discover filters
- and 2 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Hunter Key Features
- Domain Search
- Email Finder
- Email Verifier
- Auto-verification
- Lead enrichment
- Advanced Discover filters
- AI Writing Assistant
- Unlimited team members
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by Hunter
- Domain Search
- Email Finder
- Email Verifier
- Auto-verification
- Lead enrichment
- Advanced Discover filters
- AI Writing Assistant
- Unlimited team members
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Hunter Integrations
Hunter connects with: HubSpot, Salesforce, Pipedrive, Zoho CRM, Gmail, Outlook, Google Sheets, Zapier, Make, Clay.
Shared Integrations
Both tools integrate with: Salesforce, Gmail.
Integrations listed only by Groove by Clari: Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Integrations listed only by Hunter: HubSpot, Pipedrive, Zoho CRM, Outlook, Google Sheets, Zapier, Make, Clay.
Use Case Recommendations
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for Hunter
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Groove by Clari | Hunter |
|---|---|---|
| Starting Price | Contact Sales | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 9 | 10 |
| Founded | 2014 | 2015 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Hunter the B2B lead data and contact enrichment side. Hunter publishes an entry price (a free tier), while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Hunter for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the difference between Groove by Clari and Hunter?
- Groove by Clari is a sales engagement platform built for multi-channel outreach and Salesforce-native activity tracking, while Hunter is a data enrichment tool focused on finding and verifying B2B email addresses. They serve different parts of the outbound workflow, so many teams use both rather than choosing one over the other.
- How much does Groove by Clari cost compared to Hunter?
- Groove by Clari uses custom, contact-sales pricing with a single listed plan called Groove. Hunter publishes a free tier with 50 credits per month, plus four paid tiers, Starter, Growth, Scale, and Enterprise, that require contacting sales for exact quotes as usage scales.
- Does Hunter have a free plan?
- Yes, Hunter offers a free entry plan that includes 50 credits per month, which lets teams evaluate the platform without any upfront cost before moving to a paid tier.
- What integrations do Groove by Clari and Hunter share?
- Groove by Clari and Hunter both integrate with Salesforce and Gmail. Beyond that overlap, Groove by Clari adds Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack, while Hunter adds HubSpot, Pipedrive, Zoho CRM, Outlook, Google Sheets, Zapier, Make, and Clay.
- Which tool is better for outbound sales, Groove by Clari or Hunter?
- It depends on the need: Groove by Clari is built for coordinating outreach across email, phone, and social channels with deep Salesforce logging, while Hunter is built for finding accurate contact data for target accounts through domain search and email verification. Many teams run both together.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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