Groove by Clari vs Icypeas: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Groove by Clari (sales engagement platform) and Icypeas (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach and engagement tracking, while Icypeas is a data enrichment tool for finding and verifying B2B email addresses. Groove uses custom, contact-sales pricing, and Icypeas starts at $19/mo. Many teams use both together rather than choosing one.
Key takeaways
- Icypeas publishes an entry price of $19 per month for its Basic plan, which includes 1,000 credits.
- Groove by Clari uses custom pricing with a single Groove plan listed as Contact Sales.
- Icypeas offers four pricing tiers: Basic, Premium, Advanced, and Hypergrowth, ranging up to $499/mo for 100,000 credits.
- Groove by Clari lists 10 features on its own page, including deep Salesforce integration and a dialer with call logging and recording.
- Groove by Clari integrates with 9 named tools including Salesforce, Gmail, Zoom, and Slack, while Icypeas integrates with 6 named tools including Zapier, Make, and Clay.
Reviewed and updated September 2, 2026
Groove by Clari vs Icypeas: Sales Engagement Platform vs Data Enrichment Tool Comparison
Groove by Clari is a sales engagement platform; Icypeas is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: multi-channel sales outreach and engagement tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking; Icypeas is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, and Icypeas lists email finder and email verifier.
Icypeas publishes an entry price of $19/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, Groove by Clari is the one built for it; for finding accurate contact data for target accounts, that is Icypeas. Many teams run one of each.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (now part of Clari) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
Icypeas is Helps B2B teams find and verify professional email addresses, enrich leads and identify LinkedIn profiles, through a web app or an API. Credits are charged only for found emails.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove
Basic
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Source: Groove by Clari Pricing
Icypeas Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $19/mo | 1,000 credits |
| Premium | $39/mo | 4,000 credits |
| Advanced | $89/mo | 10,000 credits |
| Hypergrowth | $499/mo | 100,000 credits |
Source: Icypeas Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Icypeas offers 4 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- Email Finder
- Email Verifier
- Domain Scan
- Profile Scraper
- Company Scraper
- Reverse Email Lookup
- and 2 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Icypeas Key Features
- Email Finder
- Email Verifier
- Domain Scan
- Profile Scraper
- Company Scraper
- Reverse Email Lookup
- Catch-All verification
- Credits roll over
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by Icypeas
- Email Finder
- Email Verifier
- Domain Scan
- Profile Scraper
- Company Scraper
- Reverse Email Lookup
- Catch-All verification
- Credits roll over
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Icypeas Integrations
Icypeas connects with: Google Sheets, n8n, Make, Zapier, Clay, MCP.
Integrations listed only by Groove by Clari: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Integrations listed only by Icypeas: Google Sheets, n8n, Make, Zapier, Clay, MCP.
Use Case Recommendations
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Icypeas
- Budget-conscious teams looking for an affordable data enrichment tool
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Feature Comparison Summary
| Feature | Groove by Clari | Icypeas |
|---|---|---|
| Starting Price | Contact Sales | $19/mo |
| Top Tier Price | Contact Sales | $499/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 9 | 6 |
| Founded | 2014 | 2022 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Icypeas the B2B lead data and contact enrichment side. Icypeas publishes an entry price of $19/mo, while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Groove by Clari and Icypeas for current information.
Frequently asked questions.
Frequently asked questions- What is the difference between Groove by Clari and Icypeas?
- Groove by Clari is a Salesforce-native sales engagement platform built for multi-channel outreach, engagement tracking, and activity logging. Icypeas is a data enrichment tool focused on finding and verifying B2B email addresses, enriching leads, and identifying LinkedIn profiles through a web app or API, charging credits only for found emails.
- How much does Groove by Clari cost compared to Icypeas?
- Icypeas publishes clear pricing starting at $19/mo for its Basic plan with 1,000 credits, scaling up to $499/mo for 100,000 credits on the Hypergrowth plan. Groove by Clari uses custom, contact-sales pricing with no public list price, so the two cannot be directly compared on cost.
- Can I use Groove by Clari and Icypeas together?
- Yes, many teams run both since they solve different parts of the sales workflow. Icypeas can be used to find and verify contact data for target accounts, while Groove by Clari handles the multi-channel outreach and engagement tracking once that data is in hand.
- Which integrations does each platform support?
- Groove by Clari connects with Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack. Icypeas connects with Google Sheets, n8n, Make, Zapier, Clay, and MCP, reflecting its focus on data workflows rather than CRM-native engagement.
- Who is the best fit for Icypeas versus Groove by Clari?
- Icypeas suits budget-conscious teams, revenue operations building targeted prospect lists, marketing teams enriching CRM data, and sales teams researching accounts. Groove by Clari suits teams needing a wide feature set, organizations with complex tech stacks requiring broad integration support, and enterprise buyers comfortable with custom pricing and dedicated support.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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