Groove by Clari vs Kaspr: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Groove by Clari (sales engagement platform) and Kaspr (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Groove by Clari and Kaspr serve different jobs in an outbound stack. Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach and engagement tracking, priced by custom quote. Kaspr is a B2B data enrichment tool with a free entry tier for finding contact data. Many teams use both together.
Key takeaways
- Kaspr publishes a $0/mo Free entry plan, while Groove by Clari uses custom, Contact Sales pricing with no published entry price.
- Kaspr offers 4 pricing tiers (Free, Starter at $65/mo, Business at $99/mo, and Enterprise at Contact Sales), compared to Groove by Clari's single listed Groove plan.
- Groove by Clari lists 10 features on its own page, including deep Salesforce integration, multi-channel engagement flows, and a dialer with call logging and recording.
- Kaspr lists 8 features on its own page, including the Kaspr Chrome Extension, lead management, enrichment automations, and CSV enrichment.
- Salesforce is the only integration both tools share; Groove by Clari also connects with Gmail, Outlook, Zoom, and Slack, while Kaspr also connects with HubSpot, Pipedrive, and Zapier.
Reviewed and updated September 21, 2026
Groove by Clari (sales engagement platform) and Kaspr (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking; Kaspr is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, and Kaspr lists kaspr chrome extension and lead management.
Kaspr publishes an entry price of $0/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, Groove by Clari is the one built for it; for finding accurate contact data for target accounts, that is Kaspr. Many teams run one of each.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
Kaspr is B2B contact data tool with a LinkedIn Chrome extension for phone numbers and email addresses, lead management, bulk enrichment and CRM sync.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove
Free
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Kaspr Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 15 B2B email credits, 5 Phone credits and 5 Direct email credits per month |
| Starter | $65/mo | Unlimited B2B email credits, 100 Phone credits and 5 Direct email credits per month |
| Business | $99/mo | Unlimited B2B email credits, 200 Phone credits and 200 Direct email credits per month |
| Enterprise | Contact Sales | Unlimited B2B email credits and unlimited Phone credits |
Source: Kaspr Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Kaspr offers 4 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Kaspr includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- Kaspr Chrome Extension
- Lead Management
- Enrichment Automations
- CSV Enrichment
- Kaspr on Sales Navigator
- Shared credits
- and 2 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Kaspr Key Features
- Kaspr Chrome Extension
- Lead Management
- Enrichment Automations
- CSV Enrichment
- Kaspr on Sales Navigator
- Shared credits
- Kaspr on LinkedIn Recruiter Lite
- Team Usage Reports
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by Kaspr
- Kaspr Chrome Extension
- Lead Management
- Enrichment Automations
- CSV Enrichment
- Kaspr on Sales Navigator
- Shared credits
- Kaspr on LinkedIn Recruiter Lite
- Team Usage Reports
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Kaspr Integrations
Kaspr connects with: HubSpot, Salesforce, Pipedrive, Zoho CRM, Brevo, Lemlist, Zapier, Ringover, Aircall.
Shared Integrations
Both tools integrate with: Salesforce.
Integrations listed only by Groove by Clari: Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Integrations listed only by Kaspr: HubSpot, Pipedrive, Zoho CRM, Brevo, Lemlist, Zapier, Ringover, Aircall.
Use Case Recommendations
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for Kaspr
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Groove by Clari | Kaspr |
|---|---|---|
| Starting Price | Contact Sales | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 9 | 9 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Kaspr the B2B lead data and contact enrichment side. Kaspr publishes an entry price (a free tier), while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Kaspr for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between Groove by Clari and Kaspr?
- Groove by Clari is a Salesforce-native sales engagement platform built for multi-channel outreach, email sequences, and activity logging. Kaspr is a B2B contact data enrichment tool with a LinkedIn Chrome extension for finding phone numbers and email addresses. They solve different parts of the outbound workflow rather than competing directly.
- How much does Groove by Clari cost compared to Kaspr?
- Kaspr publishes a $0/mo Free plan plus paid tiers at $65/mo (Starter) and $99/mo (Business), with an Enterprise tier at Contact Sales. Groove by Clari does not publish a list price and uses Contact Sales pricing for its single Groove plan, so the two cannot be compared on published price alone.
- Do Groove by Clari and Kaspr integrate with each other or share any integrations?
- The article lists Salesforce as the only integration shared by both tools. Groove by Clari also connects with Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack, while Kaspr connects with HubSpot, Pipedrive, Zoho CRM, Brevo, Lemlist, Zapier, Ringover, and Aircall.
- Can I use both Groove by Clari and Kaspr together?
- Yes, the article notes that many teams run one of each tool since they cover different needs. Groove by Clari handles coordinating outreach across email, phone, and social channels, while Kaspr is used for finding accurate contact data for target accounts before that outreach begins.
- Does Kaspr have a free plan?
- Yes, Kaspr offers a Free plan that includes 15 B2B email credits, 5 Phone credits, and 5 Direct email credits per month. This free tier is useful for evaluating the platform before committing to a paid plan like Starter at $65/mo or Business at $99/mo.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
Groove by Clari vs mailfloss: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Groove by Clari (sales engagement platform) and mailfloss (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
AroundDeal vs Leadspicker: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare AroundDeal (data enrichment tool) and Leadspicker (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Gong vs NeverBounce: Sales Engagement Platform vs Data Enrichment Tool Comparison
Gong vs NeverBounce: what Gong's own pages say about enrichment, what NeverBounce's API returns about an address, and how each vendor prices.
ContactOut vs Luru: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare ContactOut (data enrichment tool) and Luru (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Enrich Layer vs La Growth Machine: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare Enrich Layer (data enrichment tool) and La Growth Machine (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Leadspicker vs NeverBounce: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Leadspicker (sales engagement platform) and NeverBounce (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.