Groove by Clari vs Kommo: Sales Engagement Platform vs CRM Platform Comparison
Compare Groove by Clari (sales engagement platform) and Kommo (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach, email sequences, and activity logging, while Kommo is an AI-powered CRM built around sales pipelines and a unified messenger inbox. Kommo publishes entry pricing at $25/mo across four tiers; Groove by Clari uses custom, contact-sales pricing with one listed plan. Many teams run both.
Key takeaways
- Kommo's entry plan is $25/mo, its Advanced plan is $35/mo, and its Pro plan is $45/mo, each with Enterprise available via contact sales.
- Groove by Clari lists a single plan called Groove, priced through contact sales rather than a published rate.
- Kommo's Base plan includes 2,500 leads per user and 750 AI credits per user per month, scaling to 10,000 leads and 2,250 AI credits on the Pro plan.
- Groove by Clari lists deep Salesforce integration and auto-logging of all activities to Salesforce as features unique to its vendor page, while Kommo lists AI reply suggestions and AI summaries as unique to its own.
- Gmail, Google Calendar, and Slack are the only integrations both Groove by Clari and Kommo list on their respective pages.
Reviewed and updated September 21, 2026
Groove by Clari (sales engagement platform) and Kommo (CRM platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking; Kommo is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, and Kommo lists sales pipelines and unified inbox.
Kommo publishes an entry price of $25/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, Groove by Clari is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Kommo. Many teams run one of each.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
Kommo is Kommo is an AI-powered CRM built for messenger-based sales, with sales pipelines, a unified inbox across WhatsApp, Instagram and other channels, and AI reply and task suggestions. Plans are per user with lead and AI credit allowances and channel limits.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove
Base
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Kommo Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Base | $25/mo | 2,500 leads per user; 750 AI credits per user/month |
| Advanced | $35/mo | 5,000 leads per user; 1,250 AI credits per user/month |
| Pro | $45/mo | 10,000 leads per user; 2,250 AI credits per user/month |
| Enterprise | Contact Sales | - |
Source: Kommo Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Kommo offers 4 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- Sales pipelines
- Unified inbox
- Dashboard
- Calendar
- AI reply suggestions
- AI task suggestions
- and 5 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Kommo Key Features
- Sales pipelines
- Unified inbox
- Dashboard
- Calendar
- AI reply suggestions
- AI task suggestions
- AI summaries
- AI writing assistance
- Booking page and scheduling link
- Dynamic segments and audience sync to ad platforms
- Sales and marketing analytics
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by Kommo
- Sales pipelines
- Unified inbox
- Dashboard
- Calendar
- AI reply suggestions
- AI task suggestions
- AI summaries
- AI writing assistance
- Booking page and scheduling link
- Dynamic segments and audience sync to ad platforms
- Sales and marketing analytics
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Kommo Integrations
Kommo connects with: WhatsApp Business, TikTok, Facebook Messenger, Instagram, Zapier, Calendly, Mailchimp, Make, Dropbox, Typeform, Telegram, Viber, Twilio, RingCentral, Wufoo, ActiveCampaign, Zendesk, Google Ads, Google Analytics, Jotform, Shopify, Slack, CloudTalk, Gmail, Google Calendar, Google Sheets.
Shared Integrations
Both tools integrate with: Gmail, Google Calendar, Slack.
Integrations listed only by Groove by Clari: Salesforce, Microsoft Outlook, Microsoft 365, LinkedIn Sales Navigator, Clari, Zoom.
Integrations listed only by Kommo: WhatsApp Business, TikTok, Facebook Messenger, Instagram, Zapier, Calendly, Mailchimp, Make, Dropbox, Typeform, Telegram, Viber, Twilio, RingCentral, Wufoo, ActiveCampaign, Zendesk, Google Ads, Google Analytics, Jotform, Shopify, CloudTalk, Google Sheets.
Use Case Recommendations
Best Fit for Groove by Clari
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Best Fit for Kommo
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (11 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (26 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Groove by Clari | Kommo |
|---|---|---|
| Starting Price | Contact Sales | $25/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 11 |
| Integrations | 9 | 26 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Kommo the customer relationship management and sales pipeline tracking side. Kommo publishes an entry price of $25/mo, while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Kommo for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between Groove by Clari and Kommo?
- Groove by Clari is a Salesforce-native sales engagement platform focused on multi-channel outreach and engagement tracking, while Kommo is an AI-powered CRM focused on sales pipelines and a unified messenger-based inbox. They solve related but different parts of the sales stack, and many teams use both together.
- How much does Groove by Clari cost compared to Kommo?
- Kommo publishes entry pricing of $25/mo for its Base plan, with Advanced at $35/mo and Pro at $45/mo, plus a contact-sales Enterprise tier. Groove by Clari lists only one plan, priced through contact sales, so there is no published list price to compare directly against Kommo's tiers.
- Which integrations do Groove by Clari and Kommo have in common?
- Based on each vendor's published integration list, Groove by Clari and Kommo both integrate with Gmail, Google Calendar, and Slack. Beyond those three, Groove by Clari lists Salesforce, Microsoft Outlook, Microsoft 365, LinkedIn Sales Navigator, Clari, and Zoom as unique integrations, while Kommo lists channels like WhatsApp Business, Instagram, and Telegram as unique to its platform.
- Is Groove by Clari or Kommo better for a sales team?
- It depends on the priority: Groove by Clari is built for coordinating outreach across email, phone, and social channels with deep Salesforce logging, while Kommo is built for organizing contacts, tracking deals, and messenger-based communication with AI reply suggestions. Many teams run one of each rather than choosing a single tool.
- Does Kommo offer more pricing flexibility than Groove by Clari?
- Yes, Kommo offers four pricing tiers, Base, Advanced, Pro, and Enterprise, compared to Groove by Clari's single listed Groove plan. This gives Kommo buyers more granularity to match a plan to their lead volume and AI credit needs as they scale.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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