Groove by Clari vs La Growth Machine: Sales Engagement Platform Comparison
Compare Groove by Clari and La Growth Machine side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.
Groove by Clari is a Salesforce-native sales engagement platform with custom pricing and one plan tier, built for teams that need deep CRM logging and revenue intelligence. La Growth Machine is a multichannel outbound tool starting at $70 per month across four tiers, built for LinkedIn, email and X automation. The right pick depends on budget and channel priorities.
Key takeaways
- Groove by Clari uses custom, contact-sales pricing with only one listed plan tier called Groove.
- La Growth Machine publishes four pricing tiers: Basic at $70/mo, Pro at $135/mo, Ultimate at $195/mo, and a Custom contact-sales tier.
- La Growth Machine's Basic plan enriches 250 leads per month, while its Ultimate plan enriches 1,000 leads per month.
- Groove by Clari integrates with Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack.
- La Growth Machine lists features such as AI generated voice messages, Real Chat Mode, and inbox rotation for email deliverability that Groove by Clari does not list.
Reviewed and updated September 21, 2026
If you are comparing multi-channel sales outreach and engagement tracking tools, Groove by Clari and La Growth Machine will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.
The Quick Answer
By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, while La Growth Machine lists multichannel sequences across linkedin, email and x and linkedin automation for requests, messages and voice notes. A capability both offer can appear under different names, so read both feature lists below.
La Growth Machine publishes an entry price of $70/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
La Growth Machine is Multichannel outbound automation tool that runs LinkedIn, email, X and call sequences from one flow, with waterfall contact enrichment, a unified inbox and inbox rotation.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove
Basic
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
La Growth Machine Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Basic | $70/mo | 250 Leads enriched per month | 1 sending email per identity |
| Pro | $135/mo | 400 Leads enriched per month | 5 sending emails per identity |
| Ultimate | $195/mo | 1,000 Leads enriched per month | 10 sending emails per identity |
| Custom | Contact Sales | - | - |
Source: La Growth Machine Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
La Growth Machine offers 4 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- Multichannel sequences across LinkedIn, email and X
- LinkedIn automation for requests, messages and voice notes
- Waterfall email enrichment across multiple providers
- AI generated voice messages
- Real Chat Mode
- Multichannel inbox
- and 4 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
La Growth Machine Key Features
- Multichannel sequences across LinkedIn, email and X
- LinkedIn automation for requests, messages and voice notes
- Waterfall email enrichment across multiple providers
- AI generated voice messages
- Real Chat Mode
- Multichannel inbox
- Lookalike opportunities from positive replies
- Signals that auto-import leads matching an ICP
- Inbox rotation for email deliverability
- LinkedIn account safety limits
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by La Growth Machine
- Multichannel sequences across LinkedIn, email and X
- LinkedIn automation for requests, messages and voice notes
- Waterfall email enrichment across multiple providers
- AI generated voice messages
- Real Chat Mode
- Multichannel inbox
- Lookalike opportunities from positive replies
- Signals that auto-import leads matching an ICP
- Inbox rotation for email deliverability
- LinkedIn account safety limits
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
La Growth Machine Integrations
La Growth Machine connects with: HubSpot, Pipedrive, Salesforce, Folk, Clay, Slack, Make, n8n, Gmail, Microsoft Outlook, LinkedIn, Aircall, Ringover.
Shared Integrations
Both tools integrate with: Salesforce, Gmail, Microsoft Outlook, Slack.
Integrations listed only by Groove by Clari: Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom.
Integrations listed only by La Growth Machine: HubSpot, Pipedrive, Folk, Clay, Make, n8n, LinkedIn, Aircall, Ringover.
Use Case Recommendations
Best Fit for Groove by Clari
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Best Fit for La Growth Machine
- Organizations with complex tech stacks needing broad integration support (13 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Feature Comparison Summary
| Feature | Groove by Clari | La Growth Machine |
|---|---|---|
| Starting Price | Contact Sales | $70/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 10 |
| Integrations | 9 | 13 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari and La Growth Machine both serve the multi-channel sales outreach and engagement tracking market. La Growth Machine publishes an entry price of $70/mo, while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit La Growth Machine for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between Groove by Clari and La Growth Machine?
- Groove by Clari is a Salesforce-native sales engagement platform, now part of Clari, that automates email sequences and logs activity directly in Salesforce. La Growth Machine is a multichannel outbound automation tool that runs LinkedIn, email, X, and call sequences from one flow with waterfall contact enrichment and a unified inbox.
- How much does Groove by Clari cost compared to La Growth Machine?
- Groove by Clari does not publish list pricing and requires you to contact sales for a quote. La Growth Machine publishes four tiers: Basic at $70/mo, Pro at $135/mo, Ultimate at $195/mo, and a Custom tier that also requires contacting sales.
- Which integrations does Groove by Clari support?
- Groove by Clari connects with Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack. Its integration list is centered on deep Salesforce connectivity, since the platform is Salesforce-native.
- Does La Growth Machine offer LinkedIn automation?
- Yes, La Growth Machine lists LinkedIn automation for requests, messages, and voice notes as one of its key features. It also runs multichannel sequences across LinkedIn, email, and X from a single flow, along with AI generated voice messages and a Real Chat Mode.
- How many leads can you enrich on La Growth Machine's plans?
- La Growth Machine's Basic plan enriches 250 leads per month, its Pro plan enriches 400 leads per month, and its Ultimate plan enriches 1,000 leads per month. Each tier also increases the number of sending emails allowed per identity.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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