Groove by Clari vs Leadfwd: Sales Engagement Platform vs Cold Email Platform Comparison
Compare Groove by Clari (sales engagement platform) and Leadfwd (cold email platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Groove by Clari and Leadfwd solve different problems in the outbound stack. Groove by Clari is a Salesforce-native sales engagement platform for coordinating multi-channel outreach across email, phone, and social with logging built into Salesforce. Leadfwd is a cold email platform focused on inbox placement, sender rotation, and validation. Many teams run both together rather than choosing one.
Key takeaways
- Groove by Clari is now part of Clari and is Salesforce-native, automating email sequences, logging, and analytics while keeping activity data inside Salesforce.
- Leadfwd prices unlimited connected email accounts without per-seat charges and configures daily send limits per connected mailbox.
- Leadfwd lists 12 features including round-robin sender rotation across domains and mailboxes, built-in email validation, and gradual mailbox ramp-up.
- Groove by Clari lists 10 features including deep Salesforce integration, a dialer with call logging and recording, and a meeting scheduler with calendar integration.
- Both platforms use custom, contact-based pricing, and Salesforce is the only integration both tools have in common.
Reviewed and updated September 21, 2026
Sales teams building an outbound stack often weigh Groove by Clari, a sales engagement platform for multi-channel sales outreach and engagement tracking, against Leadfwd, a cold email platform for cold email outreach. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking; Leadfwd is a cold email platform for cold email outreach. By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, and Leadfwd lists round-robin email sender rotation. and built-in email validation.
Both Groove by Clari and Leadfwd use custom pricing, so the decision comes down to features and workflow fit.
If your priority is coordinating outreach across email, phone, and social channels, Groove by Clari is the one built for it; for sending campaigns that land in the inbox and generate replies, that is Leadfwd. Many teams run one of each.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
Leadfwd is Cold email platform built around inbox placement, with unlimited connected email accounts priced without per-seat charges, round-robin sender rotation across domains and mailboxes, built-in email validation and gradual mailbox ramp-up. Personalization is done through Spintax, icebreakers and dynamic AI prompts.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Leadfwd Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| All plans | Contact Sales | Unlimited email accounts without adding seats or users | Daily send limits are configured per connected mailbox |
Source: Leadfwd Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- Round-Robin Email Sender Rotation.
- Built-in Email Validation
- Spintax
- Icebreakers
- Humanlike sending patterns
- Optional tracking
- and 6 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Leadfwd Key Features
- Round-Robin Email Sender Rotation.
- Built-in Email Validation
- Spintax
- Icebreakers
- Humanlike sending patterns
- Optional tracking
- Bounce protection
- Automatic DNC detection
- DNC Suppression list
- Custom tracking domain
- Daily send limits
- BCC to CRM
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by Leadfwd
- Round-Robin Email Sender Rotation.
- Built-in Email Validation
- Spintax
- Icebreakers
- Humanlike sending patterns
- Optional tracking
- Bounce protection
- Automatic DNC detection
- DNC Suppression list
- Custom tracking domain
- Daily send limits
- BCC to CRM
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Leadfwd Integrations
Leadfwd connects with: Salesforce, SugarCRM, HubSpot, Pipedrive, Outlook 365, Google Workspace, Twilio, Pabbly, Make, Zapier.
Shared Integrations
Both tools integrate with: Salesforce.
Integrations listed only by Groove by Clari: Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Integrations listed only by Leadfwd: SugarCRM, HubSpot, Pipedrive, Outlook 365, Google Workspace, Twilio, Pabbly, Make, Zapier.
Use Case Recommendations
Best Fit for Groove by Clari
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Best Fit for Leadfwd
- Teams that need a wide feature set (12 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Groove by Clari | Leadfwd |
|---|---|---|
| Starting Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 12 |
| Integrations | 9 | 10 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and cold email outreach requirements and monthly budget
- Estimate your expected sequences and engagement actions and email sending volume to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Leadfwd the cold email outreach side. Groove by Clari and Leadfwd both use custom pricing, so weigh the specific features that matter most for your workflow against the quotes you are given. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Leadfwd for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between Groove by Clari and Leadfwd?
- Groove by Clari is a sales engagement platform built for coordinating multi-channel outreach across email, phone, and social while logging activity natively in Salesforce. Leadfwd is a cold email platform focused specifically on inbox placement, using sender rotation, email validation, and mailbox ramp-up to improve deliverability of cold email campaigns.
- How much does Groove by Clari cost?
- Groove by Clari uses custom, contact-sales pricing rather than published tiers. Buyers need to reach out to the vendor's sales team for a quote based on their usage needs, as no fixed pricing is listed publicly as of September 2026.
- How much does Leadfwd cost?
- Leadfwd also uses contact-sales pricing across all plans. It offers unlimited connected email accounts without adding seats or users, and daily send limits are configured per connected mailbox rather than through a flat per-seat fee.
- Do Groove by Clari and Leadfwd integrate with the same tools?
- They share only one listed integration: Salesforce. Groove by Clari additionally connects with Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack, while Leadfwd connects with SugarCRM, HubSpot, Pipedrive, Outlook 365, Google Workspace, Twilio, Pabbly, Make, and Zapier.
- Should a sales team use both Groove by Clari and Leadfwd?
- Many teams do run both, since the two platforms cover different parts of the outbound workflow. Groove by Clari is best suited to enterprise buyers and SDR teams coordinating multi-channel engagement, while Leadfwd fits teams that need a wide cold email feature set focused on deliverability.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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