Groove by Clari vs LeadMagic: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Groove by Clari (sales engagement platform) and LeadMagic (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach and engagement tracking, while LeadMagic is a pay-per-result data enrichment tool for verified emails, mobile numbers, and company intelligence. Groove by Clari uses custom, contact-sales pricing, while LeadMagic starts at $49.99/mo. Many teams use both together rather than choosing one.
Key takeaways
- LeadMagic publishes an entry price of $49.99/mo for its Basic plan with 2,000 monthly credits, while Groove by Clari uses custom, contact-sales pricing.
- LeadMagic offers 6 pricing tiers, from Basic through Enterprise, compared to Groove by Clari's single listed Groove plan.
- Groove by Clari lists deep Salesforce integration, multi-channel engagement flows, and a dialer with call logging and recording among its key features.
- LeadMagic lists Email Finder, Mobile Finder, Email Validation, Job Change Detector, and Waterfall Enrichment among its key features.
- Salesforce and Slack are the integrations shared by both Groove by Clari and LeadMagic.
Reviewed and updated September 2, 2026
Groove by Clari vs LeadMagic: Sales Engagement Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Groove by Clari, a sales engagement platform for multi-channel sales outreach and engagement tracking, against LeadMagic, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking; LeadMagic is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, and LeadMagic lists email finder and mobile finder.
LeadMagic publishes an entry price of $49.99/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, Groove by Clari is the one built for it; for finding accurate contact data for target accounts, that is LeadMagic. Many teams run one of each.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (now part of Clari) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
LeadMagic is Pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence and buying signals, delivered through CSV, API, an MCP server and integrations.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove
Basic
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Source: Groove by Clari Pricing
LeadMagic Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $49.99/mo | 2,000 monthly credits; no rollover; search and export not included |
| Essential | $99/mo | 5,000 monthly credits; search and export included at 10,000 rows/day; up to 2 months banked |
| Growth | $249/mo | 20,000 monthly credits; search and export included at 25,000 rows/day; up to 2 months banked |
| Professional | $499/mo | 50,000 monthly credits; search and export included at 50,000 rows/day; unmetered search API at 5 RPS account-wide |
| Ultimate | $849/mo | 100,000 monthly credits; search and export included at 100,000 rows/day; unmetered search API at 10 RPS account-wide |
| Enterprise | Contact Sales | Custom volume with a credit price lock and a dedicated SLA |
Source: LeadMagic Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
LeadMagic offers 6 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- and 2 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
LeadMagic Key Features
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by LeadMagic
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
LeadMagic Integrations
LeadMagic connects with: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.
Shared Integrations
Both tools integrate with: Salesforce, Slack.
Integrations listed only by Groove by Clari: Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom.
Integrations listed only by LeadMagic: Smartlead, Instantly, Email Bison, Zapier, n8n, Make, Clay, Apollo.
Use Case Recommendations
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for LeadMagic
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Groove by Clari | LeadMagic |
|---|---|---|
| Starting Price | Contact Sales | $49.99/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 9 | 10 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari serves the multi-channel sales outreach and engagement tracking side of an outbound stack and LeadMagic the B2B lead data and contact enrichment side. LeadMagic publishes an entry price of $49.99/mo, while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Groove by Clari and LeadMagic for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Groove by Clari and LeadMagic?
- Groove by Clari is a Salesforce-native sales engagement platform built for coordinating outreach across email, phone, and social channels, while LeadMagic is a data enrichment tool for finding verified emails, mobile numbers, and company intelligence on target accounts. They cover different parts of the outbound workflow rather than competing head to head.
- How much does Groove by Clari cost compared to LeadMagic?
- Groove by Clari does not publish list pricing and requires contacting sales, while LeadMagic starts at $49.99/mo for its Basic plan with 2,000 monthly credits. Because Groove by Clari uses custom pricing, the two tools cannot be directly compared on list price.
- Can Groove by Clari and LeadMagic be used together?
- Yes, many teams run both tools since they serve different functions: Groove by Clari handles multi-channel outreach and engagement tracking, while LeadMagic supplies the enriched contact data used to fuel those outreach sequences. Both also share Salesforce and Slack integrations, which can help connect the two workflows.
- What integrations does LeadMagic support?
- LeadMagic connects with Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, and Apollo. Of these, Salesforce and Slack overlap with Groove by Clari's integration list.
- Which tool is better for finding contact data for outreach?
- LeadMagic is built specifically for that purpose, listing an Email Finder, Mobile Finder, Email Validation, Job Change Detector, and Waterfall Enrichment among its features. Groove by Clari does not list contact-finding features and instead focuses on managing and tracking outreach once contact data is already available.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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