Groove by Clari vs Less Annoying CRM: Sales Engagement Platform vs CRM Platform Comparison
Compare Groove by Clari (sales engagement platform) and Less Annoying CRM (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach and engagement tracking, priced with custom quotes only. Less Annoying CRM is a simple CRM for contact, pipeline, and task management, priced at $15/mo with unlimited contacts and companies included. The two serve different workflow layers, so many teams run both together.
Key takeaways
- Less Annoying CRM publishes an entry price of $15/mo with unlimited contacts and companies included.
- Groove by Clari uses custom, contact-sales pricing rather than a published list price.
- Groove by Clari lists 10 features including deep Salesforce integration, multi-channel engagement flows, and a dialer with call logging and recording.
- Less Annoying CRM lists 8 features including unlimited pipelines, unlimited custom fields, and 25GB file storage per user.
- Google Calendar is the only integration both platforms list, while Groove by Clari uniquely lists Salesforce, Zoom, and Slack, and Less Annoying CRM uniquely lists Zapier, Mailchimp, and CallHippo.
Reviewed and updated September 21, 2026
Groove by Clari is a sales engagement platform; Less Annoying CRM is a CRM platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: multi-channel sales outreach and engagement tracking on one side, customer relationship management and sales pipeline tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking; Less Annoying CRM is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, and Less Annoying CRM lists unlimited contacts and companies and unlimited pipelines.
Less Annoying CRM publishes an entry price of $15/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, Groove by Clari is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Less Annoying CRM. Many teams run one of each.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
Less Annoying CRM is Less Annoying CRM is a simple CRM for small businesses, sold at one price per user with no tiers, no contracts and no features locked behind upgrades. It covers contacts and companies, pipelines, tasks, email logging and calendar sync from any browser.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove
Everything included
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Less Annoying CRM Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Everything included | $15/mo | Unlimited contacts and companies |
Source: Less Annoying CRM Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- Unlimited contacts and companies
- Unlimited pipelines
- Task management
- Email logging
- Unlimited custom fields
- User permissions
- and 2 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Less Annoying CRM Key Features
- Unlimited contacts and companies
- Unlimited pipelines
- Task management
- Email logging
- Unlimited custom fields
- User permissions
- Mobile access
- 25GB file storage per user
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by Less Annoying CRM
- Unlimited contacts and companies
- Unlimited pipelines
- Task management
- Email logging
- Unlimited custom fields
- User permissions
- Mobile access
- 25GB file storage per user
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Less Annoying CRM Integrations
Less Annoying CRM connects with: Zapier, Mailchimp, Google Contacts, Google Calendar, Outlook Calendar, Badger Maps, CallHippo, AgileForms.
Shared Integrations
Both tools integrate with: Google Calendar.
Integrations listed only by Groove by Clari: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Integrations listed only by Less Annoying CRM: Zapier, Mailchimp, Google Contacts, Outlook Calendar, Badger Maps, CallHippo, AgileForms.
Use Case Recommendations
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Less Annoying CRM
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Groove by Clari | Less Annoying CRM |
|---|---|---|
| Starting Price | Contact Sales | $15/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 9 | 8 |
| Founded | 2014 | 2009 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Less Annoying CRM the customer relationship management and sales pipeline tracking side. Less Annoying CRM publishes an entry price of $15/mo, while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Less Annoying CRM for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between Groove by Clari and Less Annoying CRM?
- Groove by Clari is a Salesforce-native sales engagement platform built for multi-channel outreach and engagement tracking, while Less Annoying CRM is a simple CRM for customer relationship management and pipeline tracking. They address different parts of the sales workflow, so the choice depends on whether you need outreach coordination or contact and deal organization.
- How much does Less Annoying CRM cost compared to Groove by Clari?
- Less Annoying CRM publishes an entry price of $15/mo that includes unlimited contacts and companies. Groove by Clari does not publish list pricing and instead uses custom, contact-sales pricing, so the two cannot be directly compared on price.
- Do Groove by Clari and Less Annoying CRM integrate with the same tools?
- They share only one listed integration, Google Calendar. Groove by Clari uniquely lists Salesforce, Gmail, Microsoft Outlook, Microsoft 365, LinkedIn Sales Navigator, Clari, Zoom, and Slack, while Less Annoying CRM uniquely lists Zapier, Mailchimp, Google Contacts, Outlook Calendar, Badger Maps, CallHippo, and AgileForms.
- Can a company use both Groove by Clari and Less Annoying CRM together?
- Yes, the article notes that many teams run one of each since the platforms cover different workflow needs. Groove by Clari handles multi-channel outreach and engagement tracking, while Less Annoying CRM handles contact, pipeline, and task management.
- What features does Less Annoying CRM offer that Groove by Clari does not list?
- Less Annoying CRM lists unlimited contacts and companies, unlimited pipelines, task management, email logging, unlimited custom fields, user permissions, mobile access, and 25GB file storage per user. These 8 features appear only on Less Annoying CRM's own feature list, based on exact wording comparison.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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