Groove by Clari vs Mailarrow: Sales Engagement Platform vs Cold Email Platform Comparison
Compare Groove by Clari (sales engagement platform) and Mailarrow (cold email platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach and engagement tracking, priced with custom quotes only. Mailarrow is a cold email platform starting at $39/mo with unlimited warmup and mailboxes. Choose Groove for coordinating email, phone, and social channels; choose Mailarrow for inbox-landing cold email campaigns. Many teams use both.
Key takeaways
- Mailarrow's entry plan costs $39/mo for 2,000 active prospects and 6,000 emails, while Groove by Clari uses custom Contact Sales pricing with no published rate.
- Mailarrow offers 3 pricing tiers (Basic, Professional, Growth) ranging from $39/mo to $99/mo, compared to Groove by Clari's single Contact Sales tier.
- Groove by Clari lists 9 integrations including Salesforce, Microsoft Outlook, Google Calendar, LinkedIn Sales Navigator, Zoom, and Slack.
- Mailarrow lists 5 integrations including Gmail, Outlook, Zoho, Zapier, and TrulyInbox, with Gmail being the only integration shared with Groove by Clari.
- Mailarrow's Growth plan supports up to 50,000 active prospects and 150,000 emails per month.
Reviewed and updated September 21, 2026
Sales teams building an outbound stack often weigh Groove by Clari, a sales engagement platform for multi-channel sales outreach and engagement tracking, against Mailarrow, a cold email platform for cold email outreach. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking; Mailarrow is a cold email platform for cold email outreach. By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, and Mailarrow lists unlimited email warmup and unlimited mailboxes.
Mailarrow publishes an entry price of $39/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, Groove by Clari is the one built for it; for sending campaigns that land in the inbox and generate replies, that is Mailarrow. Many teams run one of each.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
Mailarrow is Cold email outreach software with email warmup, AI personalization, unlimited sequences and unlimited connected mailboxes. Users bring their own mailboxes and prospect lists; Mailarrow does not sell leads or provide inboxes.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove
Basic
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Mailarrow Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Basic | $39/mo | 2,000 active prospects | 6,000 emails |
| Professional | $59/mo | 20,000 active prospects | 60,000 emails |
| Growth | $99/mo | 50,000 active prospects | 150,000 emails |
Source: Mailarrow Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Mailarrow offers 3 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- Unlimited Email Warmup
- Unlimited Mailboxes
- AI Personalization
- Sending mailbox rotation
- Detailed campaign analytics
- Bulk Prospects Import
- and 4 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Mailarrow Key Features
- Unlimited Email Warmup
- Unlimited Mailboxes
- AI Personalization
- Sending mailbox rotation
- Detailed campaign analytics
- Bulk Prospects Import
- Custom properties
- Sending schedules
- Advanced tracking
- Reply tracking
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by Mailarrow
- Unlimited Email Warmup
- Unlimited Mailboxes
- AI Personalization
- Sending mailbox rotation
- Detailed campaign analytics
- Bulk Prospects Import
- Custom properties
- Sending schedules
- Advanced tracking
- Reply tracking
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Mailarrow Integrations
Mailarrow connects with: Gmail, Outlook, Zoho, Zapier, TrulyInbox.
Shared Integrations
Both tools integrate with: Gmail.
Integrations listed only by Groove by Clari: Salesforce, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Integrations listed only by Mailarrow: Outlook, Zoho, Zapier, TrulyInbox.
Use Case Recommendations
Best Fit for Groove by Clari
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for Mailarrow
- Budget-conscious teams looking for an affordable cold email platform
- Sales teams running high-volume outbound email campaigns
- Agencies managing multiple client outreach programs
- SDR teams focused on pipeline generation
Feature Comparison Summary
| Feature | Groove by Clari | Mailarrow |
|---|---|---|
| Starting Price | Contact Sales | $39/mo |
| Top Tier Price | Contact Sales | $99/mo |
| Total Features Listed | 10 | 10 |
| Integrations | 9 | 5 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and cold email outreach requirements and monthly budget
- Estimate your expected sequences and engagement actions and email sending volume to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Mailarrow the cold email outreach side. Mailarrow publishes an entry price of $39/mo, while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Mailarrow for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between Groove by Clari and Mailarrow?
- Groove by Clari is a Salesforce-native sales engagement platform built for multi-channel outreach across email, phone, and social with deep Salesforce logging. Mailarrow is a cold email platform focused specifically on sending cold email campaigns, with email warmup, AI personalization, and unlimited mailboxes. They serve different parts of the outbound workflow rather than directly competing.
- How much does Mailarrow cost compared to Groove by Clari?
- Mailarrow's entry plan is $39/mo covering 2,000 active prospects and 6,000 emails, with Professional at $59/mo and Growth at $99/mo. Groove by Clari does not publish pricing and uses a Contact Sales model, so the two cannot be directly compared on list price.
- Can Groove by Clari and Mailarrow be used together?
- Yes, the article notes that many teams run one of each. Groove by Clari handles multi-channel engagement coordination and Salesforce logging, while Mailarrow handles the cold email sending and warmup side, so they can complement rather than replace each other in a sales stack.
- Which integrations do Groove by Clari and Mailarrow share?
- Gmail is the only integration listed by both platforms. Groove by Clari additionally connects with Salesforce, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack, while Mailarrow separately connects with Outlook, Zoho, Zapier, and TrulyInbox.
- Who should choose Groove by Clari over Mailarrow?
- Organizations with complex tech stacks that need broad integration support, such as Salesforce, phone dialing, and calendar scheduling, fit better with Groove by Clari. It is built for coordinating outreach across email, phone, and social channels rather than focused purely on cold email sending.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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