Groove by Clari vs Mailarrow: Sales Engagement Platform vs Cold Email Platform Comparison
Compare Groove by Clari (sales engagement platform) and Mailarrow (cold email platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Compare Groove by Clari (sales engagement platform) and Mailarrow (cold email platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Reviewed and updated September 2, 2026
Groove by Clari vs Mailarrow: Sales Engagement Platform vs Cold Email Platform Comparison
Sales teams building an outbound stack often weigh Groove by Clari, a sales engagement platform for multi-channel sales outreach and engagement tracking, against Mailarrow, a cold email platform for cold email outreach. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking; Mailarrow is a cold email platform for cold email outreach. By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, and Mailarrow lists unlimited email warmup and unlimited mailboxes.
Mailarrow publishes an entry price of $39/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, Groove by Clari is the one built for it; for sending campaigns that land in the inbox and generate replies, that is Mailarrow. Many teams run one of each.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (now part of Clari) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
Mailarrow is Cold email outreach software with email warmup, AI personalization, unlimited sequences and unlimited connected mailboxes. Users bring their own mailboxes and prospect lists; Mailarrow does not sell leads or provide inboxes.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove
Basic
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Source: Groove by Clari Pricing
Mailarrow Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Basic | $39/mo | 2,000 active prospects | 6,000 emails |
| Professional | $59/mo | 20,000 active prospects | 60,000 emails |
| Growth | $99/mo | 50,000 active prospects | 150,000 emails |
Source: Mailarrow Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Mailarrow offers 3 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- Unlimited Email Warmup
- Unlimited Mailboxes
- AI Personalization
- Sending mailbox rotation
- Detailed campaign analytics
- Bulk Prospects Import
- and 4 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Mailarrow Key Features
- Unlimited Email Warmup
- Unlimited Mailboxes
- AI Personalization
- Sending mailbox rotation
- Detailed campaign analytics
- Bulk Prospects Import
- Custom properties
- Sending schedules
- Advanced tracking
- Reply tracking
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by Mailarrow
- Unlimited Email Warmup
- Unlimited Mailboxes
- AI Personalization
- Sending mailbox rotation
- Detailed campaign analytics
- Bulk Prospects Import
- Custom properties
- Sending schedules
- Advanced tracking
- Reply tracking
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Mailarrow Integrations
Mailarrow connects with: Gmail, Outlook, Zoho, Zapier, TrulyInbox.
Shared Integrations
Both tools integrate with: Gmail.
Integrations listed only by Groove by Clari: Salesforce, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Integrations listed only by Mailarrow: Outlook, Zoho, Zapier, TrulyInbox.
Use Case Recommendations
Best Fit for Groove by Clari
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for Mailarrow
- Budget-conscious teams looking for an affordable cold email platform
- Sales teams running high-volume outbound email campaigns
- Agencies managing multiple client outreach programs
- SDR teams focused on pipeline generation
Feature Comparison Summary
| Feature | Groove by Clari | Mailarrow |
|---|---|---|
| Starting Price | Contact Sales | $39/mo |
| Top Tier Price | Contact Sales | $99/mo |
| Total Features Listed | 10 | 10 |
| Integrations | 9 | 5 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and cold email outreach requirements and monthly budget
- Estimate your expected sequences and engagement actions and email sending volume to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Mailarrow the cold email outreach side. Mailarrow publishes an entry price of $39/mo, while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Groove by Clari and Mailarrow for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
Emelia vs Salesforge: Cold Email Platform vs Sales Engagement Platform Comparison
Compare Emelia (cold email platform) and Salesforge (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Growbots vs La Growth Machine: Cold Email Platform vs Sales Engagement Platform Comparison
Compare Growbots (cold email platform) and La Growth Machine (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Growbots vs Salesforge: Cold Email Platform vs Sales Engagement Platform Comparison
Compare Growbots (cold email platform) and Salesforge (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Amplemarket vs Instantly: Sales Engagement Platform vs Cold Email Platform Comparison
Compare Amplemarket (sales engagement platform) and Instantly (cold email platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Amplemarket vs Lemlist: Sales Engagement Platform vs Cold Email Platform Comparison
Compare Amplemarket (sales engagement platform) and Lemlist (cold email platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Amplemarket vs Mailshake: Sales Engagement Platform vs Cold Email Platform Comparison
Compare Amplemarket (sales engagement platform) and Mailshake (cold email platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.