Groove by Clari vs Membrain: Sales Engagement Platform vs CRM Platform Comparison
Compare Groove by Clari (sales engagement platform) and Membrain (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Compare Groove by Clari (sales engagement platform) and Membrain (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Reviewed and updated September 4, 2026
Groove by Clari vs Membrain: Sales Engagement Platform vs CRM Platform Comparison
Groove by Clari (sales engagement platform) and Membrain (CRM platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking; Membrain is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, and Membrain lists prospecting with structure and guidance and active pipeline management.
Membrain publishes an entry price of $49/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, Groove by Clari is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Membrain. Many teams run one of each.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (now part of Clari) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
Membrain is Membrain is a B2B sales CRM and growth platform that provides structure, guidance and insights for complex sales, sold as Prospecting, Active Pipeline and Account Growth products plus an Elevate coaching product. Prices are published per user per month in USD, EUR and SEK.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove
Prospecting
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Source: Groove by Clari Pricing
Membrain Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Prospecting | $49/mo |
| Active Pipeline | $69/mo |
| Account Growth | $89/mo |
| Elevate | $89/mo |
Source: Membrain Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Membrain offers 4 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- Prospecting with structure and guidance
- Active pipeline management
- Account planning and growth
- Sales coaching (Elevate)
- Insight Engine AI with monthly credits
- Centralized customer data with a 360-degree view
- and 1 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Membrain Key Features
- Prospecting with structure and guidance
- Active pipeline management
- Account planning and growth
- Sales coaching (Elevate)
- Insight Engine AI with monthly credits
- Centralized customer data with a 360-degree view
- Playbooks
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by Membrain
- Prospecting with structure and guidance
- Active pipeline management
- Account planning and growth
- Sales coaching (Elevate)
- Insight Engine AI with monthly credits
- Centralized customer data with a 360-degree view
- Playbooks
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Membrain Integrations
Membrain connects with: ActiveCampaign, Apollo, Fathom, Fortnox, Google Drive, Oneflow, Zapier, Zendesk, Zoom, ZoomInfo, ConnectWise, Constant Contact, DocuSign, HubSpot, Mailchimp, Outlook Calendar, Slack, Microsoft Teams, Webhooks.
Shared Integrations
Both tools integrate with: Zoom, Slack.
Integrations listed only by Groove by Clari: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari.
Integrations listed only by Membrain: ActiveCampaign, Apollo, Fathom, Fortnox, Google Drive, Oneflow, Zapier, Zendesk, ZoomInfo, ConnectWise, Constant Contact, DocuSign, HubSpot, Mailchimp, Outlook Calendar, Microsoft Teams, Webhooks.
Use Case Recommendations
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for Membrain
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (19 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | Groove by Clari | Membrain |
|---|---|---|
| Starting Price | Contact Sales | $49/mo |
| Top Tier Price | Contact Sales | $89/mo |
| Total Features Listed | 10 | 7 |
| Integrations | 9 | 19 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Membrain the customer relationship management and sales pipeline tracking side. Membrain publishes an entry price of $49/mo, while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Groove by Clari and Membrain for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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