Groove by Clari vs Microsoft Dynamics 365 Sales: Sales Engagement Platform vs CRM Platform Comparison
Compare Groove by Clari (sales engagement platform) and Microsoft Dynamics 365 Sales (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach, email sequences, and activity logging, while Microsoft Dynamics 365 Sales is a CRM platform for pipeline tracking, forecasting, and reporting with Copilot AI. Microsoft Dynamics 365 Sales starts at $65 per month; Groove by Clari uses custom pricing. Many teams run both together.
Key takeaways
- Microsoft Dynamics 365 Sales Professional starts at $65 per month, with Enterprise Edition at $105 per month and Premium at $150 per month.
- Microsoft Dynamics 365 Sales Premium includes 1,000 Copilot Credits per user per month.
- Groove by Clari uses custom, contact-sales pricing rather than published tiers.
- Microsoft Relationship Sales requires a 10-seat minimum and is offered at custom pricing.
- Microsoft Dynamics 365 Sales offers 4 pricing tiers compared to Groove by Clari's 1 tier.
Reviewed and updated September 21, 2026
Sales teams building an outbound stack often weigh Groove by Clari, a sales engagement platform for multi-channel sales outreach and engagement tracking, against Microsoft Dynamics 365 Sales, a CRM platform for customer relationship management and sales pipeline tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking; Microsoft Dynamics 365 Sales is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, and Microsoft Dynamics 365 Sales lists sales force automation and microsoft 365 interoperation.
Microsoft Dynamics 365 Sales publishes an entry price of $65/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, Groove by Clari is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Microsoft Dynamics 365 Sales. Many teams run one of each.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
Microsoft Dynamics 365 Sales is Dynamics 365 Sales is Microsoft's sales force automation product, covering pipeline, reporting and dashboards with contextual insights and Copilot AI. It interoperates with Microsoft 365 and pairs with LinkedIn Sales Navigator through the Microsoft Relationship Sales offer.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove
Dynamics 365 Sales Professional
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Microsoft Dynamics 365 Sales Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Dynamics 365 Sales Professional | $65/mo | - |
| Dynamics 365 Sales Enterprise Edition | $105/mo | - |
| Dynamics 365 Sales Premium | $150/mo | 1,000 Copilot Credits per user/month |
| Microsoft Relationship Sales | Contact Sales | Requires a 10-seat minimum |
Source: Microsoft Dynamics 365 Sales Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Microsoft Dynamics 365 Sales offers 4 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- Sales force automation
- Microsoft 365 interoperation
- Reporting and dashboards
- Customization and automation
- Conversation intelligence
- Sales engagement
- and 2 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Microsoft Dynamics 365 Sales Key Features
- Sales force automation
- Microsoft 365 interoperation
- Reporting and dashboards
- Customization and automation
- Conversation intelligence
- Sales engagement
- Copilot capabilities in Dynamics 365 Sales
- Access to Sales Qualification, Opportunity, Research and Close agents
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by Microsoft Dynamics 365 Sales
- Sales force automation
- Microsoft 365 interoperation
- Reporting and dashboards
- Customization and automation
- Conversation intelligence
- Sales engagement
- Copilot capabilities in Dynamics 365 Sales
- Access to Sales Qualification, Opportunity, Research and Close agents
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Microsoft Dynamics 365 Sales Integrations
Microsoft Dynamics 365 Sales connects with: Microsoft 365, Outlook, Microsoft Teams, LinkedIn Sales Navigator, Microsoft Copilot Studio, Azure.
Shared Integrations
Both tools integrate with: Microsoft 365, LinkedIn Sales Navigator.
Integrations listed only by Groove by Clari: Salesforce, Gmail, Microsoft Outlook, Google Calendar, Clari, Zoom, Slack.
Integrations listed only by Microsoft Dynamics 365 Sales: Outlook, Microsoft Teams, Microsoft Copilot Studio, Azure.
Use Case Recommendations
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Microsoft Dynamics 365 Sales
- Enterprise buyers who prefer custom pricing and dedicated support
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Groove by Clari | Microsoft Dynamics 365 Sales |
|---|---|---|
| Starting Price | Contact Sales | $65/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 9 | 6 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Microsoft Dynamics 365 Sales the customer relationship management and sales pipeline tracking side. Microsoft Dynamics 365 Sales publishes an entry price of $65/mo, while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Microsoft Dynamics 365 Sales for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between Groove by Clari and Microsoft Dynamics 365 Sales?
- Groove by Clari is a sales engagement platform built for multi-channel outreach like email, phone, and social, while Microsoft Dynamics 365 Sales is a CRM platform for organizing contacts, tracking deals, and forecasting revenue. They cover different parts of the sales workflow, so many teams use both together rather than choosing one.
- How much does Microsoft Dynamics 365 Sales cost?
- Microsoft Dynamics 365 Sales Professional starts at $65 per month. Enterprise Edition is $105 per month, and Premium is $150 per month with 1,000 Copilot Credits per user per month included. Microsoft Relationship Sales is available at custom pricing but requires a 10-seat minimum.
- How much does Groove by Clari cost?
- Groove by Clari does not publish list pricing and instead uses a contact-sales model. Because of this, it cannot be directly compared to Microsoft Dynamics 365 Sales on list price, and prospective buyers need to reach out to Groove's sales team for a quote.
- Does Groove by Clari integrate with Salesforce?
- Yes, Groove by Clari is described as a Salesforce-native platform with deep Salesforce integration, and it auto-logs all activities directly into Salesforce. This native connection is a core part of how Groove by Clari keeps engagement data tied to CRM records.
- Can Groove by Clari and Microsoft Dynamics 365 Sales be used together?
- The article notes that many teams run one of each platform, since Groove by Clari handles multi-channel outreach coordination while Microsoft Dynamics 365 Sales handles contact organization, deal tracking, and revenue forecasting. The two tools address different parts of the sales workflow rather than competing directly.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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