Groove by Clari vs NuReply: Sales Engagement Platform vs Cold Email Platform Comparison
Compare Groove by Clari (sales engagement platform) and NuReply (cold email platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Groove by Clari is a Salesforce-native sales engagement platform built for multi-channel outreach across email, phone, and social, priced through custom Contact Sales quotes. NuReply is an AI cold email platform starting at $25 per month across six pricing tiers, with unlimited warm-up and unlimited sequences. Many teams run both tools together rather than choosing one.
Key takeaways
- NuReply's entry plan starts at $25 per month, while Groove by Clari uses custom Contact Sales pricing with no published starting price.
- NuReply offers six pricing tiers, Starter through Enterprise, compared to Groove by Clari's single published plan.
- Groove by Clari integrates with Salesforce, LinkedIn Sales Navigator, Zoom, and Slack, while NuReply integrates with HubSpot, Zapier, and SMTP.
- Gmail is the only integration both platforms list in common.
- NuReply is operated by DuoCircle LLC and lists unlimited warm-up and unlimited sequences among its key features.
Reviewed and updated September 21, 2026
Sales teams building an outbound stack often weigh Groove by Clari, a sales engagement platform for multi-channel sales outreach and engagement tracking, against NuReply, a cold email platform for cold email outreach. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking; NuReply is a cold email platform for cold email outreach. By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, and NuReply lists unlimited warm-up and unlimited sequences.
NuReply publishes an entry price of $25/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, Groove by Clari is the one built for it; for sending campaigns that land in the inbox and generate replies, that is NuReply. Many teams run one of each.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
NuReply is AI cold email outreach platform that personalizes each email with AI, warms up sender reputation and runs multi-step campaigns across many connected sending accounts. Plans are metered by email accounts, AI credits, stored contacts and monthly email volume. Operated by DuoCircle LLC.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove
Starter
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
NuReply Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Starter | $25/mo | 10,000 contacts; 500 AI credits | 30,000 monthly emails; 50 email accounts |
| Launch | $50/mo | 25,000 contacts; 1,200 AI credits | 80,000 monthly emails; 100 email accounts |
| Growth | $100/mo | 50,000 contacts; 3,000 AI credits | 160,000 monthly emails; 250 email accounts |
| Scale | $200/mo | 100,000 contacts; 5,000 AI credits | 350,000 monthly emails; 500 email accounts |
| Pro | $300/mo | 175,000 contacts; 7,000 AI credits | 700,000 monthly emails; 800 email accounts |
| Enterprise | $400/mo | 250,000 contacts; 9,000 AI credits | 1,000,000 monthly emails; 1,500 email accounts |
Source: NuReply Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
NuReply offers 6 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- Unlimited Warm-up
- Unlimited Sequences
- Cold Email Writer
- Sentiment Analysis
- Multi-Variant Testing
- ESP Routing
- and 2 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
NuReply Key Features
- Unlimited Warm-up
- Unlimited Sequences
- Cold Email Writer
- Sentiment Analysis
- Multi-Variant Testing
- ESP Routing
- API Access
- Email Warmer
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by NuReply
- Unlimited Warm-up
- Unlimited Sequences
- Cold Email Writer
- Sentiment Analysis
- Multi-Variant Testing
- ESP Routing
- API Access
- Email Warmer
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
NuReply Integrations
NuReply connects with: Gmail, Outlook, HubSpot, Zapier, SMTP.
Shared Integrations
Both tools integrate with: Gmail.
Integrations listed only by Groove by Clari: Salesforce, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Integrations listed only by NuReply: Outlook, HubSpot, Zapier, SMTP.
Use Case Recommendations
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for NuReply
- Budget-conscious teams looking for an affordable cold email platform
- Sales teams running high-volume outbound email campaigns
- Agencies managing multiple client outreach programs
- SDR teams focused on pipeline generation
Feature Comparison Summary
| Feature | Groove by Clari | NuReply |
|---|---|---|
| Starting Price | Contact Sales | $25/mo |
| Top Tier Price | Contact Sales | $400/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 9 | 5 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and cold email outreach requirements and monthly budget
- Estimate your expected sequences and engagement actions and email sending volume to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari serves the multi-channel sales outreach and engagement tracking side of an outbound stack and NuReply the cold email outreach side. NuReply publishes an entry price of $25/mo, while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit NuReply for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between Groove by Clari and NuReply?
- Groove by Clari is a sales engagement platform for multi-channel outreach and engagement tracking, while NuReply is a cold email platform focused specifically on cold email outreach. Groove by Clari is Salesforce-native and covers email, phone, and social channels, while NuReply personalizes emails with AI and manages sender reputation warm-up.
- How much does NuReply cost?
- NuReply's Starter plan costs $25 per month and includes 10,000 contacts, 500 AI credits, 30,000 monthly emails, and 50 email accounts. NuReply offers six tiers total, up to the Enterprise plan at $400 per month with 250,000 contacts and 1,000,000 monthly emails.
- How much does Groove by Clari cost?
- Groove by Clari does not publish a set price; it uses custom pricing that requires contacting its sales team for a quote. This Contact Sales plan is its only listed pricing option, compared to NuReply's six published tiers.
- Can Groove by Clari and NuReply be used together?
- Yes, the article notes that many teams run one of each platform since they cover different parts of the outbound workflow. Groove by Clari coordinates multi-channel outreach across email, phone, and social, while NuReply focuses on sending cold email campaigns that land in the inbox and generate replies.
- What integrations do Groove by Clari and NuReply share?
- Gmail is the only integration listed by both platforms. Groove by Clari also connects with Salesforce, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, and Zoom, while NuReply connects with Outlook, HubSpot, Zapier, and SMTP.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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