Groove by Clari vs Nutshell: Sales Engagement Platform vs CRM Platform Comparison
Compare Groove by Clari (sales engagement platform) and Nutshell (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach, sequences, and activity logging, priced via custom quote. Nutshell is an all-in-one CRM starting at $19/mo with unlimited contacts, pipeline tracking, webchat, and AI chatbot tools. Choose Groove for outreach coordination, Nutshell for contact and deal management, and many teams use both together.
Key takeaways
- Nutshell publishes an entry price of $19/mo for its Foundation plan, while Groove by Clari uses custom pricing with no public list price.
- Nutshell offers 5 pricing tiers, Foundation through Enterprise at $89/mo, compared to Groove by Clari's single Groove plan.
- Groove by Clari lists deep Salesforce integration, multi-channel engagement flows, and auto-logging of activities to Salesforce as core features.
- Nutshell lists unlimited contacts and storage, email and calendar sync, form builder and landing pages, and advanced reporting as core features.
- Groove by Clari integrates with Salesforce, Gmail, Microsoft Outlook, LinkedIn Sales Navigator, Zoom, and Slack, while Nutshell integrates with Calendly, Aircall, Dialpad, Intercom, and ChatGPT/OpenAI.
Reviewed and updated September 21, 2026
Groove by Clari is a sales engagement platform; Nutshell is a CRM platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: multi-channel sales outreach and engagement tracking on one side, customer relationship management and sales pipeline tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking; Nutshell is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, and Nutshell lists unlimited contacts & storage and email & calendar sync.
Nutshell publishes an entry price of $19/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, Groove by Clari is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Nutshell. Many teams run one of each.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
Nutshell is Nutshell is an all-in-one growth software featuring CRM, email marketing, and contact management for sales teams. Every subscription bundles webchat, an AI chatbot, a form builder, landing pages and attribution reporting alongside the sales pipeline.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove
Foundation
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Nutshell Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Foundation | $19/mo | Unlimited contacts and storage; 10 AI outcomes |
| Growth | $32/mo | 20 AI outcomes |
| Pro | $49/mo | 40 AI outcomes; 5 custom pipelines |
| Business | $67/mo | 100 AI outcomes; 10 custom pipelines |
| Enterprise | $89/mo | 150 AI outcomes; unlimited pipelines |
Source: Nutshell Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Nutshell offers 5 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- Unlimited contacts & storage
- Email & calendar sync
- Form builder & landing pages
- Activity reports
- Lead assignment rules
- Sales automation
- and 2 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Nutshell Key Features
- Unlimited contacts & storage
- Email & calendar sync
- Form builder & landing pages
- Activity reports
- Lead assignment rules
- Sales automation
- Meeting scheduler
- Advanced reporting
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by Nutshell
- Unlimited contacts & storage
- Email & calendar sync
- Form builder & landing pages
- Activity reports
- Lead assignment rules
- Sales automation
- Meeting scheduler
- Advanced reporting
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Nutshell Integrations
Nutshell connects with: Gmail and Google Calendar, Calendly, Aircall, CallRail, Dialpad, Intercom, Google Meet, Google Analytics (GA4), ChatGPT / OpenAI, Claude.
Integrations listed only by Groove by Clari: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Integrations listed only by Nutshell: Gmail and Google Calendar, Calendly, Aircall, CallRail, Dialpad, Intercom, Google Meet, Google Analytics (GA4), ChatGPT / OpenAI, Claude.
Use Case Recommendations
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for Nutshell
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | Groove by Clari | Nutshell |
|---|---|---|
| Starting Price | Contact Sales | $19/mo |
| Top Tier Price | Contact Sales | $89/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 9 | 10 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Nutshell the customer relationship management and sales pipeline tracking side. Nutshell publishes an entry price of $19/mo, while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Nutshell for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between Groove by Clari and Nutshell?
- Groove by Clari is a sales engagement platform focused on multi-channel outreach and engagement tracking, built natively on Salesforce. Nutshell is a CRM platform focused on customer relationship management, sales pipeline tracking, and bundled tools like webchat and an AI chatbot. They serve different parts of the sales workflow.
- How much does Nutshell cost compared to Groove by Clari?
- Nutshell publishes an entry price of $19/mo for its Foundation plan, with tiers rising to $89/mo for Enterprise. Groove by Clari does not publish pricing and requires contacting sales for a custom quote, so the two cannot be compared directly on list price.
- Do Groove by Clari and Nutshell integrate with Salesforce?
- Groove by Clari has deep Salesforce integration and auto-logs all activities to Salesforce as a core feature. Nutshell's listed integrations include Gmail and Google Calendar, Calendly, Aircall, CallRail, Dialpad, Intercom, Google Meet, and ChatGPT/OpenAI, but Salesforce is not listed among them.
- Can I use both Groove by Clari and Nutshell together?
- Yes, the article notes that many teams run one of each because the tools address different needs: Groove by Clari for coordinating outreach across email, phone, and social channels, and Nutshell for organizing contacts, tracking deals, and forecasting revenue.
- Which tool is better for tracking sales pipeline and deals?
- Nutshell is built for organizing contacts, tracking deals, and forecasting revenue as part of its all-in-one CRM approach. It bundles a sales pipeline with webchat, an AI chatbot, a form builder, landing pages, and attribution reporting in every subscription.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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