Groove by Clari vs Ocean.io: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Groove by Clari (sales engagement platform) and Ocean.io (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Groove by Clari and Ocean.io serve different parts of the outbound workflow rather than competing directly. Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach and engagement tracking, while Ocean.io is a data enrichment tool for B2B lead and contact data. Many teams use both together.
Key takeaways
- Groove by Clari lists deep Salesforce integration and multi-channel engagement flows as core features, while Ocean.io lists AI-powered lookalike filters and waterfall enrichment across 16+ data sources.
- Both Groove by Clari and Ocean.io use custom or usage-based pricing, so exact quotes require contacting sales.
- Ocean.io offers 4 pricing tiers, including yearly, monthly, and pay-as-you-go subscriptions, compared to Groove by Clari's single Contact Sales plan.
- Groove by Clari integrates with 9 tools including Salesforce, Gmail, Microsoft Outlook, LinkedIn Sales Navigator, Zoom, and Slack.
- Ocean.io integrates with HubSpot, Pipedrive, Salesforce, and Clay, with Salesforce being the only integration shared between the two tools.
Reviewed and updated September 21, 2026
Sales teams building an outbound stack often weigh Groove by Clari, a sales engagement platform for multi-channel sales outreach and engagement tracking, against Ocean.io, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking; Ocean.io is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, and Ocean.io lists ai-powered lookalike filters and waterfall enrichment (16+ data sources).
Both Groove by Clari and Ocean.io use custom pricing, so the decision comes down to features and workflow fit.
If your priority is coordinating outreach across email, phone, and social channels, Groove by Clari is the one built for it; for finding accurate contact data for target accounts, that is Ocean.io. Many teams run one of each.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
Ocean.io is B2B prospecting and enrichment platform that returns verified emails and direct phone numbers on one credit system shared across the platform and the API.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Ocean.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Subscription (Yearly) | Usage-based | Minimum 9,000 credits, maximum 60,000; credits valid for 12 months |
| Subscription (Monthly) | Usage-based | Minimum 750 credits, maximum 5,000; credits valid for 6 months |
| Pay as you go | Usage-based | Minimum 1,000 credits, maximum 20,000; credits valid for 3 months |
| Custom plan | Contact Sales | Volume pricing for larger teams with flexible credit allocation |
Source: Ocean.io Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Ocean.io offers 4 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- and 2 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Ocean.io Key Features
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by Ocean.io
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
- API access
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Ocean.io Integrations
Ocean.io connects with: HubSpot, Pipedrive, Salesforce, Clay.
Shared Integrations
Both tools integrate with: Salesforce.
Integrations listed only by Groove by Clari: Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Integrations listed only by Ocean.io: HubSpot, Pipedrive, Clay.
Use Case Recommendations
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Ocean.io
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Feature Comparison Summary
| Feature | Groove by Clari | Ocean.io |
|---|---|---|
| Starting Price | Contact Sales | Usage-based |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 9 | 4 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Ocean.io the B2B lead data and contact enrichment side. Groove by Clari and Ocean.io both use custom pricing, so weigh the specific features that matter most for your workflow against the quotes you are given. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Ocean.io for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the difference between Groove by Clari and Ocean.io?
- Groove by Clari is a Salesforce-native sales engagement platform that automates email sequences, logging, and analytics for multi-channel outreach. Ocean.io is a B2B prospecting and enrichment platform that returns verified emails and direct phone numbers using a credit system. They address different parts of the sales workflow.
- How much does Groove by Clari cost?
- Groove by Clari uses custom pricing under a single plan called Groove, listed as Contact Sales as of September 2026. There is no published flat rate, so buyers need to contact the Clari sales team for a quote based on their usage needs.
- How much does Ocean.io cost?
- Ocean.io uses usage-based pricing across four tiers as of September 2026: a yearly subscription requiring a minimum of 9,000 credits, a monthly subscription requiring a minimum of 750 credits, a pay-as-you-go option requiring a minimum of 1,000 credits, and a custom plan with Contact Sales pricing for larger teams.
- Do Groove by Clari and Ocean.io integrate with each other or with the same tools?
- Groove by Clari and Ocean.io share only one listed integration, Salesforce. Groove by Clari additionally connects with Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack, while Ocean.io connects separately with HubSpot, Pipedrive, and Clay.
- Should I use Groove by Clari, Ocean.io, or both?
- The choice depends on workflow needs: Groove by Clari fits teams coordinating outreach across email, phone, and social channels, while Ocean.io fits teams focused on finding accurate contact data for target accounts. Because the tools cover different parts of the sales process, many teams run both at the same time.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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