Groove by Clari vs Onpipeline: Sales Engagement Platform vs CRM Platform Comparison
Compare Groove by Clari (sales engagement platform) and Onpipeline (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Compare Groove by Clari (sales engagement platform) and Onpipeline (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Reviewed and updated September 4, 2026
Groove by Clari vs Onpipeline: Sales Engagement Platform vs CRM Platform Comparison
Groove by Clari is a sales engagement platform; Onpipeline is a CRM platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: multi-channel sales outreach and engagement tracking on one side, customer relationship management and sales pipeline tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking; Onpipeline is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, and Onpipeline lists sales process and pipeline management and quote management and e-signature.
Onpipeline publishes an entry price of $25/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, Groove by Clari is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Onpipeline. Many teams run one of each.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (now part of Clari) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
Onpipeline is Onpipeline is a sales CRM for managing the pipeline, leads and deals, creating quotes, collecting e-signatures, managing recurring revenue and issuing invoices. Every plan includes unlimited teams, contacts, storage, deals and pipelines and the API.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove
Pipeline
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Source: Groove by Clari Pricing
Onpipeline Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Pipeline | $25/mo |
| Standard | $39/mo |
| Advanced | $58/mo |
| Enterprise | Contact Sales |
Source: Onpipeline Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Onpipeline offers 4 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- Sales process and pipeline management
- Quote management and e-signature
- Lead management
- Invoices and credit notes
- Subscriptions and recurring revenue
- Customer portal
- and 4 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Onpipeline Key Features
- Sales process and pipeline management
- Quote management and e-signature
- Lead management
- Invoices and credit notes
- Subscriptions and recurring revenue
- Customer portal
- Appointment booking
- Web forms
- CRM automation
- Reports and insights
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by Onpipeline
- Sales process and pipeline management
- Quote management and e-signature
- Lead management
- Invoices and credit notes
- Subscriptions and recurring revenue
- Customer portal
- Appointment booking
- Web forms
- CRM automation
- Reports and insights
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Onpipeline Integrations
Onpipeline connects with: Google, Microsoft, Mailchimp, Zapier, Aircall, JustCall, CloudTalk, QuickBooks, Calendly, Facebook Lead Ads, Google Ads, WPForms, Ninja Forms, Typeform.
Integrations listed only by Groove by Clari: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Integrations listed only by Onpipeline: Google, Microsoft, Mailchimp, Zapier, Aircall, JustCall, CloudTalk, QuickBooks, Calendly, Facebook Lead Ads, Google Ads, WPForms, Ninja Forms, Typeform.
Use Case Recommendations
Best Fit for Groove by Clari
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Best Fit for Onpipeline
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Groove by Clari | Onpipeline |
|---|---|---|
| Starting Price | Contact Sales | $25/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 10 |
| Integrations | 9 | 14 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Onpipeline the customer relationship management and sales pipeline tracking side. Onpipeline publishes an entry price of $25/mo, while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Groove by Clari and Onpipeline for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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