Groove by Clari vs Overloop AI: Sales Engagement Platform Comparison
Compare Groove by Clari and Overloop AI side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.
Groove by Clari is a Salesforce-native sales engagement platform, now part of Clari, that automates email sequences and logs activity directly in Salesforce, priced through custom Contact Sales quotes. Overloop AI is a prospecting platform with a 450M+ B2B contact database and AI-written campaigns, starting at $69/mo. The right pick depends on whether Salesforce-native workflows or prospecting scale matters more.
Key takeaways
- Groove by Clari publishes only one pricing tier, listed as Contact Sales with no public rate shown.
- Overloop AI publishes three pricing tiers: Starter at $69/mo, Growth at $99/mo, and Enterprise at Contact Sales.
- Overloop AI's Starter plan includes 250 credits per month per user and 1 email account per user with 3 campaigns.
- Overloop AI lists a 450M+ prospects database and an email finder and verifier as named features.
- Groove by Clari and Overloop AI share integrations with Salesforce, Gmail, and Slack.
Reviewed and updated September 21, 2026
Groove by Clari and Overloop AI are both sales engagement platforms. Choosing between them depends on your team size, budget, and specific multi-channel sales outreach and engagement tracking requirements. Here is what each vendor publishes about pricing, features, and integrations.
The Quick Answer
By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, while Overloop AI lists ai-powered campaigns and 450m+ prospects database. A capability both offer can appear under different names, so read both feature lists below.
Overloop AI publishes an entry price of $69/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
Overloop AI is Sales prospecting platform that finds verified B2B contacts and runs personalized email and social outreach campaigns. Includes a 450M+ B2B contact database, an email finder and verifier, and AI-written campaigns and follow-ups.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove
Starter
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Overloop AI Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Starter | $69/mo | 250 credits per month per user | 1 email account per user; 3 campaigns |
| Growth | $99/mo | 500 credits per month per user | 3 email accounts per user; 10 campaigns |
| Enterprise | Contact Sales | 1,000 credits per month per user | Unlimited email accounts; Unlimited campaigns |
Source: Overloop AI Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Overloop AI offers 3 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- AI-powered campaigns
- 450M+ prospects database
- Verified Email Addresses
- Smart multichannel campaigns (Email + social)
- AI-powered Outreach Followups
- Email Finder & Verifier
- and 4 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Overloop AI Key Features
- AI-powered campaigns
- 450M+ prospects database
- Verified Email Addresses
- Smart multichannel campaigns (Email + social)
- AI-powered Outreach Followups
- Email Finder & Verifier
- Chrome Extension for LinkedIn
- Conversations Inbox
- Email Warmup
- REST API
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by Overloop AI
- AI-powered campaigns
- 450M+ prospects database
- Verified Email Addresses
- Smart multichannel campaigns (Email + social)
- AI-powered Outreach Followups
- Email Finder & Verifier
- Chrome Extension for LinkedIn
- Conversations Inbox
- Email Warmup
- REST API
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Overloop AI Integrations
Overloop AI connects with: HubSpot, Salesforce, Pipedrive, Zapier, Slack, Calendly, Gmail, Outlook.
Shared Integrations
Both tools integrate with: Salesforce, Gmail, Slack.
Integrations listed only by Groove by Clari: Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom.
Integrations listed only by Overloop AI: HubSpot, Pipedrive, Zapier, Calendly, Outlook.
Use Case Recommendations
Best Fit for Groove by Clari
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for Overloop AI
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Feature Comparison Summary
| Feature | Groove by Clari | Overloop AI |
|---|---|---|
| Starting Price | Contact Sales | $69/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 10 |
| Integrations | 9 | 8 |
| Founded | 2014 | 2015 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari and Overloop AI both serve the multi-channel sales outreach and engagement tracking market. Overloop AI publishes an entry price of $69/mo, while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Overloop AI for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between Groove by Clari and Overloop AI?
- Groove by Clari is a Salesforce-native platform that automates email sequences and logs activity directly in Salesforce, while Overloop AI is a prospecting platform built around a 450M+ B2B contact database and AI-powered outreach campaigns. Both target multi-channel sales engagement, but they approach it from different starting points: Salesforce depth versus prospecting scale.
- How much does Overloop AI cost?
- Overloop AI's Starter plan costs $69/mo and includes 250 credits per month per user with 1 email account and 3 campaigns per user. The Growth plan costs $99/mo with 500 credits and 3 email accounts per user, and the Enterprise plan uses Contact Sales pricing with 1,000 credits per user and unlimited email accounts and campaigns.
- How much does Groove by Clari cost?
- Groove by Clari does not publish a list price. Its Groove plan is listed as Contact Sales, meaning pricing requires reaching out to their sales team for a quote based on usage needs.
- What integrations do Groove by Clari and Overloop AI have in common?
- Both platforms integrate with Salesforce, Gmail, and Slack. Beyond that, Groove by Clari adds Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, and Zoom, while Overloop AI adds HubSpot, Pipedrive, Zapier, Calendly, and Outlook.
- Which tool is better for a Salesforce-heavy sales team?
- Groove by Clari is built as a Salesforce-native platform, with deep Salesforce integration and auto-logging of all activities directly into Salesforce listed as core features. This makes it the option designed specifically around keeping engagement data native to Salesforce, whereas Overloop AI treats Salesforce as one of several supported integrations.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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