Groove by Clari vs People Data Labs: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Groove by Clari (sales engagement platform) and People Data Labs (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach and engagement tracking, priced through custom sales quotes. People Data Labs is a B2B data enrichment tool for person and company data, starting free with a Self-Serve plan at $98/mo. Groove suits outreach coordination, People Data Labs suits contact data sourcing. Many teams use both.
Key takeaways
- Groove by Clari uses custom pricing with a single Groove plan that requires contacting sales, as published as of September 2026.
- People Data Labs offers three pricing tiers: a free Testing tier with up to 100 credits per month, a $98/mo Self-Serve tier starting at 350 credits per month, and a custom-priced Bulk Data tier.
- Groove by Clari lists 10 features on its own page, including deep Salesforce integration and a dialer with call logging and recording.
- People Data Labs lists 8 features, including Person Data, Company Data, Job Posting Data, and Data License Feeds.
- Salesforce is the only integration shared between Groove by Clari and People Data Labs, based on each vendor's published integration list.
Reviewed and updated September 21, 2026
Groove by Clari (sales engagement platform) and People Data Labs (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking; People Data Labs is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, and People Data Labs lists person data and company data.
People Data Labs publishes an entry price of $0/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, Groove by Clari is the one built for it; for finding accurate contact data for target accounts, that is People Data Labs. Many teams run one of each.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
People Data Labs is B2B person and company data provider that collects, standardizes and refreshes workforce datasets and delivers them through enrichment and search APIs, licensed data feeds and cloud data platforms.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove
Testing
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
People Data Labs Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Testing | Free | Up to 100 credits/mo |
| Self-Serve | $98/mo | Start with as few as 350 credits/mo |
| Bulk Data | Contact Sales | Custom volume |
Source: People Data Labs Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
People Data Labs offers 3 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
People Data Labs includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- and 2 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
People Data Labs Key Features
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by People Data Labs
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
People Data Labs Integrations
People Data Labs connects with: Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, Salesforce.
Shared Integrations
Both tools integrate with: Salesforce.
Integrations listed only by Groove by Clari: Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Integrations listed only by People Data Labs: Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks.
Use Case Recommendations
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for People Data Labs
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Groove by Clari | People Data Labs |
|---|---|---|
| Starting Price | Contact Sales | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 9 | 7 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari serves the multi-channel sales outreach and engagement tracking side of an outbound stack and People Data Labs the B2B lead data and contact enrichment side. People Data Labs publishes an entry price (a free tier), while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit People Data Labs for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between Groove by Clari and People Data Labs?
- Groove by Clari is a sales engagement platform for multi-channel outreach and engagement tracking, while People Data Labs is a data enrichment tool for B2B person and company data. Groove focuses on coordinating email, phone, and social outreach, while People Data Labs focuses on finding accurate contact data for target accounts.
- How much does Groove by Clari cost?
- Groove by Clari uses custom pricing, with its single Groove plan requiring you to contact sales for a quote, as published on the vendor's pricing page as of September 2026.
- How much does People Data Labs cost?
- People Data Labs offers a free Testing tier with up to 100 credits per month, a Self-Serve tier at $98/mo starting with 350 credits per month, and a custom-priced Bulk Data tier for custom volume, as of September 2026.
- Do Groove by Clari and People Data Labs integrate with the same tools?
- They share only one listed integration: Salesforce. Groove by Clari also connects with Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack, while People Data Labs connects with Make, Ping Identity, Zapier, Snowflake, Bouncer, and Databricks.
- Should a company use both Groove by Clari and People Data Labs?
- Many teams use one of each, according to the article, since the two tools serve different jobs. Groove by Clari handles multi-channel outreach and engagement tracking, while People Data Labs supplies the contact and company data used to fuel that outreach.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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