Groove by Clari vs PersistIQ: Sales Engagement Platform Comparison
Compare Groove by Clari and PersistIQ side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.
Groove by Clari is a Salesforce-native sales engagement platform, part of Clari, offering deep Salesforce integration, multi-channel engagement flows, and 9 integrations across 10 listed features. PersistIQ is a sales engagement platform built for small teams, offering multi-channel outreach, prospecting, and a 14-day free trial across 8 listed features and 7 integrations. Both use custom, contact-sales pricing.
Key takeaways
- Groove by Clari and PersistIQ both use custom, contact sales pricing with no published tiers as of September 2026.
- Groove by Clari lists 10 features and 9 integrations, while PersistIQ lists 8 features and 7 integrations.
- Groove by Clari was founded in 2014, while PersistIQ's founding year is not listed.
- PersistIQ offers a 14-day free trial, a feature not listed by Groove by Clari.
- Groove by Clari and PersistIQ both integrate with Salesforce and Gmail, but Groove by Clari also connects with Microsoft 365, LinkedIn Sales Navigator, Zoom, and Slack.
Reviewed and updated September 21, 2026
If you are comparing multi-channel sales outreach and engagement tracking tools, Groove by Clari and PersistIQ will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.
The Quick Answer
By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, while PersistIQ lists multi-channel sales outreach and prospecting. A capability both offer can appear under different names, so read both feature lists below.
Both Groove by Clari and PersistIQ use custom pricing, so the decision comes down to features and workflow fit.
If your priority is coordinating outreach across email, phone, and social channels, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
PersistIQ is Sales engagement platform for small teams that builds prospect lists, automates personalized email, call and task sequences, and syncs activity with a CRM.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
PersistIQ Pricing (as of September 2026)
| Plan | Price |
|---|---|
| All plans | Contact Sales |
Source: PersistIQ Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- and 2 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
PersistIQ Key Features
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- CRM Integrations
- 14-day free trial
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by PersistIQ
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- CRM Integrations
- 14-day free trial
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
PersistIQ Integrations
PersistIQ connects with: Salesforce, Copper, Pipedrive, HubSpot, Gmail, Outlook, Zapier.
Shared Integrations
Both tools integrate with: Salesforce, Gmail.
Integrations listed only by Groove by Clari: Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Integrations listed only by PersistIQ: Copper, Pipedrive, HubSpot, Outlook, Zapier.
Use Case Recommendations
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for PersistIQ
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Feature Comparison Summary
| Feature | Groove by Clari | PersistIQ |
|---|---|---|
| Starting Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 9 | 7 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari and PersistIQ both serve the multi-channel sales outreach and engagement tracking market. Groove by Clari and PersistIQ both use custom pricing, so weigh the specific features that matter most for your workflow against the quotes you are given. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit PersistIQ for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between Groove by Clari and PersistIQ?
- Groove by Clari is a Salesforce-native platform that automates email sequences, logging, and analytics while keeping activity data inside Salesforce. PersistIQ is a sales engagement platform for small teams that builds prospect lists and automates personalized email, call, and task sequences while syncing activity to a CRM. They take different approaches to the same core outreach challenge.
- Which is cheaper, Groove by Clari or PersistIQ?
- Neither vendor publishes set pricing. Both Groove by Clari and PersistIQ use custom, contact-sales pricing as of September 2026, so buyers need to reach out to each vendor's sales team for a quote based on their usage needs.
- What integrations do Groove by Clari and PersistIQ share?
- Groove by Clari and PersistIQ both integrate with Salesforce and Gmail. Beyond that, Groove by Clari adds Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack, while PersistIQ adds Copper, Pipedrive, HubSpot, Outlook, and Zapier.
- Is PersistIQ better suited for small sales teams?
- PersistIQ is described as a sales engagement platform for small teams, and its recommended use cases include SDR teams running multi-channel outreach sequences and sales managers tracking team engagement metrics. It also offers a 14-day free trial, which Groove by Clari does not list.
- Does Groove by Clari or PersistIQ offer a free trial?
- PersistIQ lists a 14-day free trial among its features. Groove by Clari does not list a free trial in its feature set, and both platforms otherwise require contacting sales for pricing details.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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