Groove by Clari vs PhantomBuster: Sales Engagement Platform vs Data Enrichment Tool Comparison

Groove by Clari is a sales engagement platform; PhantomBuster is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: multi-channel sales outreach and engagement tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.

The Quick Answer

Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking; PhantomBuster is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, and PhantomBuster lists automations slots and execution time.

PhantomBuster publishes an entry price of $0/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.

If your priority is coordinating outreach across email, phone, and social channels, Groove by Clari is the one built for it; for finding accurate contact data for target accounts, that is PhantomBuster. Many teams run one of each.

Understanding the Core Difference

Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.

PhantomBuster is PhantomBuster is a real-time sales prospecting and data automation platform that extracts leads from LinkedIn, Sales Navigator, Google Maps and other sources, enriches them with emails and pushes them to CRMs and outreach tools. Plans are sized by automation slots, execution time and monthly email and AI credits.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

Contact SalesGroove by Clari entry plan

Groove

FreePhantomBuster entry plan

Trial

Groove by Clari Pricing (as of September 2026)

Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.

Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ

PhantomBuster Pricing (as of September 2026)

Source: PhantomBuster Pricing

Pricing Analysis

One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.

PhantomBuster offers 4 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.

PhantomBuster includes a free tier, which is helpful for evaluating the platform without upfront cost.

Features Breakdown

Groove by Clari lists

• Deep Salesforce integration
• Multi-channel engagement flows
• Auto-logging of all activities to Salesforce
• Email tracking with open and click analytics
• Dialer with call logging and recording
• Meeting scheduler with calendar integration
• and 4 more listed below

PhantomBuster lists

• Automations slots
• Execution time
• Email credits
• AI credits
• URL finder credits
• MCP server
• and 2 more listed below

Groove by Clari Key Features

• Deep Salesforce integration
• Multi-channel engagement flows
• Auto-logging of all activities to Salesforce
• Email tracking with open and click analytics
• Dialer with call logging and recording
• Meeting scheduler with calendar integration
• Analytics dashboards for sequence performance
• Template and snippet management
• Revenue intelligence (via Clari platform)
• Account-based engagement workflows

PhantomBuster Key Features

• Automations slots
• Execution time
• Email credits
• AI credits
• URL finder credits
• MCP server
• Unlimited exports on paid plans
• PhantomBuster extension

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by Groove by Clari

• Deep Salesforce integration
• Multi-channel engagement flows
• Auto-logging of all activities to Salesforce
• Email tracking with open and click analytics
• Dialer with call logging and recording
• Meeting scheduler with calendar integration
• Analytics dashboards for sequence performance
• Template and snippet management
• Revenue intelligence (via Clari platform)
• Account-based engagement workflows

Listed only by PhantomBuster

• Automations slots
• Execution time
• Email credits
• AI credits
• URL finder credits
• MCP server
• Unlimited exports on paid plans
• PhantomBuster extension

Integration Ecosystem

Groove by Clari Integrations

Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.

PhantomBuster Integrations

PhantomBuster connects with: HubSpot, Salesforce, Pipedrive, Clay, BetterContact, Hunter, Snov.io, Dropcontact, ChatGPT, Zapier, Make, n8n, LinkedIn, Sales Navigator, Google Maps, Instagram, X, Reddit, Facebook, YouTube, Slack, GitHub, Yellow Pages.

Shared Integrations

Both tools integrate with: Salesforce, Slack.

Integrations listed only by Groove by Clari: Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom.

Integrations listed only by PhantomBuster: HubSpot, Pipedrive, Clay, BetterContact, Hunter, Snov.io, Dropcontact, ChatGPT, Zapier, Make, n8n, LinkedIn, Sales Navigator, Google Maps, Instagram, X, Reddit, Facebook, YouTube, GitHub, Yellow Pages.

Use Case Recommendations

Best Fit for Groove by Clari

• Teams that need a wide feature set (10 capabilities listed)
• Enterprise buyers who prefer custom pricing and dedicated support
• SDR teams running multi-channel outreach sequences
• Sales managers tracking team engagement metrics

Best Fit for PhantomBuster

• Budget-conscious teams looking for an affordable data enrichment tool
• Organizations with complex tech stacks needing broad integration support (23 integrations)
• Teams that want to start free and scale up as needs grow
• Enterprise buyers who prefer custom pricing and dedicated support

Feature Comparison Summary

Getting Started Checklist

1. Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
2. Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

Groove by Clari serves the multi-channel sales outreach and engagement tracking side of an outbound stack and PhantomBuster the B2B lead data and contact enrichment side. PhantomBuster publishes an entry price (a free tier), while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit PhantomBuster for current information; Groove's former page on clari.com now redirects to Salesloft.