Groove by Clari vs PhoneBurner: Sales Engagement Platform Comparison
Compare Groove by Clari and PhoneBurner side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.
Groove by Clari and PhoneBurner are both multi-channel sales engagement platforms, but they differ in pricing model and focus. PhoneBurner publishes three tiers starting at $165/mo and centers on unlimited calling with workflow automation. Groove by Clari uses custom Contact Sales pricing and centers on deep Salesforce integration with multi-channel engagement flows.
Key takeaways
- PhoneBurner's entry plan, Standard, is priced at $165/mo, with Professional at $195/mo and Premium at $215/mo.
- Groove by Clari uses custom pricing with a single Contact Sales plan, offering no public list price.
- PhoneBurner offers 3 pricing tiers compared to Groove by Clari's 1, giving more granularity as teams scale.
- Groove by Clari integrates with 9 tools including Salesforce, Gmail, Microsoft Outlook, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack, while PhoneBurner integrates with Salesforce, HubSpot, Zoho CRM, and GoHighLevel.
- Salesforce is the only integration both platforms share according to their published integration lists.
Reviewed and updated September 21, 2026
Groove by Clari and PhoneBurner compete head-to-head in the multi-channel sales outreach and engagement tracking space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.
The Quick Answer
By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, while PhoneBurner lists unlimited calling and workflow automation. A capability both offer can appear under different names, so read both feature lists below.
PhoneBurner publishes an entry price of $165/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
PhoneBurner is Sales dialer platform that blends calls, email and SMS in one outreach workflow, with spam-flag remediation, connect scoring to prioritize likely answers, workflow automation and lead distribution. Includes reporting, live call monitoring and coaching.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove
Standard
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
PhoneBurner Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Standard | $165/mo | Per user | Unlimited Calling |
| Professional | $195/mo | Per user | Unlimited Calling |
| Premium | $215/mo | Per user | Unlimited Calling |
Source: PhoneBurner Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
PhoneBurner offers 3 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- Unlimited Calling
- Workflow Automation
- Call Analytics
- Softphone Dialing
- Live Call Monitoring & Coaching
- Open API
- and 3 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
PhoneBurner Key Features
- Unlimited Calling
- Workflow Automation
- Call Analytics
- Softphone Dialing
- Live Call Monitoring & Coaching
- Open API
- Custom Inbound Routing
- Text Messaging
- Lead Distribution
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by PhoneBurner
- Unlimited Calling
- Workflow Automation
- Call Analytics
- Softphone Dialing
- Live Call Monitoring & Coaching
- Open API
- Custom Inbound Routing
- Text Messaging
- Lead Distribution
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
PhoneBurner Integrations
PhoneBurner connects with: Salesforce, HubSpot, Zoho CRM, GoHighLevel.
Shared Integrations
Both tools integrate with: Salesforce.
Integrations listed only by Groove by Clari: Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Integrations listed only by PhoneBurner: HubSpot, Zoho CRM, GoHighLevel.
Use Case Recommendations
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for PhoneBurner
- Mid-market to enterprise teams with established multi-channel sales outreach and engagement tracking budgets
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Feature Comparison Summary
| Feature | Groove by Clari | PhoneBurner |
|---|---|---|
| Starting Price | Contact Sales | $165/mo |
| Top Tier Price | Contact Sales | $215/mo |
| Total Features Listed | 10 | 9 |
| Integrations | 9 | 4 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari and PhoneBurner both serve the multi-channel sales outreach and engagement tracking market. PhoneBurner publishes an entry price of $165/mo, while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit PhoneBurner for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- How much does PhoneBurner cost?
- PhoneBurner publishes three pricing tiers: Standard at $165/mo, Professional at $195/mo, and Premium at $215/mo, all priced per user with unlimited calling included. These are the vendor's own published list prices as of September 2026.
- Does Groove by Clari have public pricing?
- No, Groove by Clari lists a single plan called Groove with pricing available only by contacting sales. This custom pricing model means it cannot be directly compared to PhoneBurner's published list prices.
- What integrations do Groove by Clari and PhoneBurner have in common?
- Salesforce is the only integration listed by both vendors. Groove by Clari additionally connects with Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack, while PhoneBurner adds HubSpot, Zoho CRM, and GoHighLevel.
- What is the main difference between Groove by Clari and PhoneBurner?
- Groove by Clari is a Salesforce-native sales engagement platform that automates email sequences, logging, and analytics while keeping data in Salesforce, whereas PhoneBurner is a sales dialer platform blending calls, email, and SMS with spam-flag remediation and connect scoring to prioritize likely answers.
- Which platform is better for teams that need a wide feature set?
- Groove by Clari is positioned for teams needing a wide feature set, with 10 capabilities listed on its own page and 9 integrations covering complex tech stacks. It also suits enterprise buyers who prefer custom pricing and dedicated support.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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