Groove by Clari vs Pipeline CRM: Sales Engagement Platform vs CRM Platform Comparison
Compare Groove by Clari (sales engagement platform) and Pipeline CRM (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Groove by Clari is a Salesforce-native sales engagement platform built for multi-channel outreach, email sequencing, and activity logging, while Pipeline CRM is a standalone CRM built for pipeline management, contact tracking, and deal reporting. Groove uses custom pricing with one plan tier; Pipeline CRM starts at $29/mo across four tiers. Many teams run both together rather than choosing one.
Key takeaways
- Pipeline CRM publishes an entry price of $29/mo, while Groove by Clari uses custom pricing with no published list price.
- Pipeline CRM offers 4 pricing tiers (Start, Develop, Grow, Enterprise) compared to Groove by Clari's 1 listed plan.
- Groove by Clari's Start-equivalent tier is not directly comparable since it requires contacting sales, but Pipeline CRM's Start plan includes 1 sales pipeline and 250 active deals per account.
- Groove by Clari lists integrations with Salesforce, Gmail, Microsoft Outlook, LinkedIn Sales Navigator, Zoom, and Slack.
- Pipeline CRM lists integrations with QuickBooks, Zapier, Mailchimp, Apollo, ZoomInfo, and Facebook Lead Ads.
Reviewed and updated September 21, 2026
Groove by Clari (sales engagement platform) and Pipeline CRM (CRM platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking; Pipeline CRM is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, and Pipeline CRM lists pipeline management and contact management.
Pipeline CRM publishes an entry price of $29/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, Groove by Clari is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Pipeline CRM. Many teams run one of each.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
Pipeline CRM is Pipeline CRM, formerly PipelineDeals, is sales CRM software and a pipeline management system. Every plan includes pipeline management, contact management, deal and activity reporting, and unlimited file storage.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove
Start
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Pipeline CRM Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Start | $29/mo | 1 Sales Pipeline; 250 Deals per account (Active deals) |
| Develop | $39/mo | 2 Sales Pipeline; 2,500 Deals per account (Active deals) |
| Grow | $59/mo | 5 Sales Pipeline; Unlimited Deals per account (Active deals) |
| Enterprise | Contact Sales | 20 Sales Pipeline; Unlimited Deals per account (Active deals) |
Source: Pipeline CRM Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Pipeline CRM offers 4 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- Pipeline management
- Contact management
- Deal and activity reporting
- Unlimited file storage
- Kanban view
- Map Views
- and 2 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Pipeline CRM Key Features
- Pipeline management
- Contact management
- Deal and activity reporting
- Unlimited file storage
- Kanban view
- Map Views
- Mobile App
- Data Enrichment and Email Validation add-ons
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by Pipeline CRM
- Pipeline management
- Contact management
- Deal and activity reporting
- Unlimited file storage
- Kanban view
- Map Views
- Mobile App
- Data Enrichment and Email Validation add-ons
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Pipeline CRM Integrations
Pipeline CRM connects with: QuickBooks, Zapier, Mailchimp, Outlook, Google Workspace, Apollo, ZoomInfo, Facebook Lead Ads, LinkedIn Lead Gen Forms, Google Ads Lead Forms.
Integrations listed only by Groove by Clari: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Integrations listed only by Pipeline CRM: QuickBooks, Zapier, Mailchimp, Outlook, Google Workspace, Apollo, ZoomInfo, Facebook Lead Ads, LinkedIn Lead Gen Forms, Google Ads Lead Forms.
Use Case Recommendations
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for Pipeline CRM
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Groove by Clari | Pipeline CRM |
|---|---|---|
| Starting Price | Contact Sales | $29/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 9 | 10 |
| Founded | 2014 | 2006 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Pipeline CRM the customer relationship management and sales pipeline tracking side. Pipeline CRM publishes an entry price of $29/mo, while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Pipeline CRM for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between Groove by Clari and Pipeline CRM?
- Groove by Clari is a sales engagement platform focused on multi-channel outreach and engagement tracking, built natively into Salesforce, while Pipeline CRM is a CRM platform focused on organizing contacts, tracking deals, and forecasting revenue. They solve different core problems, so many teams use both together rather than as substitutes.
- How much does Groove by Clari cost compared to Pipeline CRM?
- Pipeline CRM publishes a starting price of $29/mo for its Start plan, with additional tiers at $39/mo and $59/mo, plus a custom Enterprise tier. Groove by Clari does not publish list pricing and instead requires contacting its sales team for a custom quote, so the two cannot be directly compared on price.
- Does Groove by Clari integrate with Salesforce?
- Yes, Groove by Clari is described as Salesforce-native and lists deep Salesforce integration among its key features, including auto-logging of all activities directly into Salesforce. It also integrates with Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack.
- Which tool is better for managing a sales pipeline, Groove or Pipeline CRM?
- Pipeline CRM is built for pipeline management, listing pipeline management, contact management, deal and activity reporting, and unlimited file storage as core features across every plan. Groove by Clari does not list pipeline management as a feature, since it is built for multi-channel sales outreach and engagement tracking instead.
- Can Groove by Clari and Pipeline CRM be used together?
- Yes, the article notes that many teams run one of each since they serve different functions in an outbound stack. Groove by Clari handles multi-channel outreach and engagement while Pipeline CRM handles contact organization, deal tracking, and revenue forecasting.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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