Tool Comparisons

    Groove by Clari vs PredictLeads: Sales Engagement Platform vs Data Enrichment Tool Comparison

    Compare Groove by Clari (sales engagement platform) and PredictLeads (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.

    Editorial illustration for Groove by Clari vs PredictLeads
    August 30, 2026Updated September 21, 20265 min read
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    The short answer

    Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach, email tracking, and dialer-based sequences, priced through a custom contact-sales quote. PredictLeads is a company intelligence API returning news events, job openings, and technographic data, starting with a free tier of 100 API credits per month. Teams often use both together for outreach and enrichment.

    Key takeaways

    • PredictLeads offers a free tier with up to 100 API calls per month, while Groove by Clari publishes only a single custom, contact-sales pricing plan.
    • PredictLeads lists 7 pricing tiers ranging from its free plan to 500,001 or more API calls, plus an Enterprise Access tier for unlimited company tracking.
    • Groove by Clari lists 10 features including deep Salesforce integration, multi-channel engagement flows, and a dialer with call logging and recording.
    • PredictLeads lists 8 features including news events, job openings, technologies, key customers, and full historic data going back to 2015.
    • Groove by Clari integrates with 9 tools such as Salesforce, Gmail, Microsoft Outlook, and Slack, while PredictLeads integrates with 9 tools such as Clay, n8n, and Claude.

    Reviewed and updated September 21, 2026

    Groove by Clari is a sales engagement platform; PredictLeads is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: multi-channel sales outreach and engagement tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.

    The Quick Answer

    Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking; PredictLeads is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, and PredictLeads lists news events and job openings.

    PredictLeads publishes an entry price of $0/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.

    If your priority is coordinating outreach across email, phone, and social channels, Groove by Clari is the one built for it; for finding accurate contact data for target accounts, that is PredictLeads. Many teams run one of each.

    Understanding the Core Difference

    Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.

    PredictLeads is Company intelligence API that returns news events, job openings, technologies, key customers and similar companies for a company, and pushes real-time signals to a webhook.

    The two platforms take different approaches to solving the same core challenge.

    Pricing Comparison

    Pricing ladder: Pricing Comparison (Groove, PredictLeads, Enterprise Access)

    Contact SalesGroove by Clari entry plan

    Groove

    FreePredictLeads entry plan

    100 API credits Free

    Entry pricing for Groove by Clari and PredictLeads, as published on each vendor's own pricing page.

    Groove by Clari Pricing (as of September 2026)

    PlanPrice
    GrooveContact Sales

    Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.

    Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ

    PredictLeads Pricing (as of September 2026)

    PlanPriceContacts
    100 API credits FreeFreeUp to 100 free API calls per month
    101-5,000 API CallsUsage-based101 to 5,000 API calls
    5,001-10,000 API CallsUsage-based5,001 to 10,000 API calls
    10,001-100,000 API CallsUsage-based10,001 to 100,000 API calls
    100,001-500,000 API CallsUsage-based100,001 to 500,000 API calls
    500,001+ API CallsUsage-based500,001 or more API calls
    Enterprise AccessContact SalesTrack unlimited number of companies

    Source: PredictLeads Pricing

    Pricing Analysis

    One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.

    PredictLeads offers 7 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.

    PredictLeads includes a free tier, which is helpful for evaluating the platform without upfront cost.

    Features Breakdown

    Groove by Clari lists
    • Deep Salesforce integration
    • Multi-channel engagement flows
    • Auto-logging of all activities to Salesforce
    • Email tracking with open and click analytics
    • Dialer with call logging and recording
    • Meeting scheduler with calendar integration
    • and 4 more listed below
    PredictLeads lists
    • News Events
    • Job Openings
    • Technologies
    • Key Customers
    • Similar Companies
    • Full historic data from 2015
    • and 2 more listed below
    What Groove by Clari and PredictLeads each list on their own pages. The split is by exact wording, so a capability both offer can appear on both sides under different names.

    Groove by Clari Key Features

    • Deep Salesforce integration
    • Multi-channel engagement flows
    • Auto-logging of all activities to Salesforce
    • Email tracking with open and click analytics
    • Dialer with call logging and recording
    • Meeting scheduler with calendar integration
    • Analytics dashboards for sequence performance
    • Template and snippet management
    • Revenue intelligence (via Clari platform)
    • Account-based engagement workflows

    PredictLeads Key Features

    • News Events
    • Job Openings
    • Technologies
    • Key Customers
    • Similar Companies
    • Full historic data from 2015
    • Delta exports available
    • All data point-in-time

    The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

    Listed only by Groove by Clari

    • Deep Salesforce integration
    • Multi-channel engagement flows
    • Auto-logging of all activities to Salesforce
    • Email tracking with open and click analytics
    • Dialer with call logging and recording
    • Meeting scheduler with calendar integration
    • Analytics dashboards for sequence performance
    • Template and snippet management
    • Revenue intelligence (via Clari platform)
    • Account-based engagement workflows

    Listed only by PredictLeads

    • News Events
    • Job Openings
    • Technologies
    • Key Customers
    • Similar Companies
    • Full historic data from 2015
    • Delta exports available
    • All data point-in-time

    Integration Ecosystem

    Integration flow: Integration Ecosystem (Groove, PredictLeads, Clay, n8n)

    Groove by Clari Integrations

    Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.

    PredictLeads Integrations

    PredictLeads connects with: Clay, n8n, Make.com, Pipedream, Apify, Postman, ActivePieces, Cargo, Claude.

    Integrations listed only by Groove by Clari: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.

    Integrations listed only by PredictLeads: Clay, n8n, Make.com, Pipedream, Apify, Postman, ActivePieces, Cargo, Claude.

    Use Case Recommendations

    Best Fit for Groove by Clari

    • Teams that need a wide feature set (10 capabilities listed)
    • Enterprise buyers who prefer custom pricing and dedicated support
    • SDR teams running multi-channel outreach sequences
    • Sales managers tracking team engagement metrics

    Best Fit for PredictLeads

    • Budget-conscious teams looking for an affordable data enrichment tool
    • Teams that want to start free and scale up as needs grow
    • Enterprise buyers who prefer custom pricing and dedicated support

    Feature Comparison Summary

    FeatureGroove by ClariPredictLeads
    Starting PriceContact SalesFree
    Top Tier PriceContact SalesContact Sales
    Total Features Listed108
    Integrations99
    Founded2014N/A

    Getting Started Checklist

    Before-and-after steps: Getting Started Checklist (Define multi-channel sales, Estimate expected sequences, List integrations, Sign up)

    1. Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
    2. Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
    3. List the integrations your team currently relies on
    4. Sign up for free trials or demos of both platforms
    5. Run a small test with each tool before making a commitment
    6. Evaluate the onboarding experience and support quality

    Final Thoughts

    Groove by Clari serves the multi-channel sales outreach and engagement tracking side of an outbound stack and PredictLeads the B2B lead data and contact enrichment side. PredictLeads publishes an entry price (a free tier), while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.

    Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

    Pricing and features verified as of September 2026. Visit PredictLeads for current information; Groove's former page on clari.com now redirects to Salesloft.

    Questions

    Frequently asked questions.

    Frequently asked questions
    What is the main difference between Groove by Clari and PredictLeads?
    Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach, email tracking, and call logging, while PredictLeads is a data enrichment API that returns company intelligence like news events, job openings, and technographics. They serve different parts of the sales workflow: outreach execution versus lead data enrichment.
    How much does Groove by Clari cost?
    Groove by Clari uses custom, contact-sales pricing with a single published plan called 'Groove,' and no list price appears on its pricing page. Buyers must contact the vendor's sales team for a quote based on usage needs.
    Does PredictLeads have a free plan?
    Yes, PredictLeads offers a free tier that includes up to 100 API calls per month. Beyond that, pricing becomes usage-based across tiers ranging from 101 to 5,000 API calls up through 500,001 or more, with an Enterprise Access tier available via contact sales for unlimited company tracking.
    Can I use Groove by Clari and PredictLeads together?
    Yes, many teams run both since they solve different problems. Groove by Clari handles multi-channel outreach and engagement tracking natively in Salesforce, while PredictLeads supplies the B2B contact and company data that feeds those outreach sequences.
    What integrations does each platform support?
    Groove by Clari connects with Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack. PredictLeads connects with Clay, n8n, Make.com, Pipedream, Apify, Postman, ActivePieces, Cargo, and Claude, reflecting its focus on data pipelines rather than sales workflow tools.
    Groove by ClariPredictLeadsSales Engagement PlatformData Enrichment ToolComparisonsales-engagementdata-enrichment
    Byline

    About the author.

    Tim Carden

    Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.

    Tim Carden · CMO / CTO

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