Groove by Clari vs Qualifier.ai: Sales Engagement Platform Comparison
Compare Groove by Clari and Qualifier.ai side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.
Groove by Clari is a Salesforce-native sales engagement platform, now part of Clari, listing 10 features and 9 integrations including deep Salesforce integration and a built-in dialer. Qualifier.ai is an AI-driven outbound platform built around an assistant called Qai, listing 8 features and 8 integrations including multi-channel sequences. Both use custom, contact-sales pricing.
Key takeaways
- Both Groove by Clari and Qualifier.ai use custom pricing that requires contacting sales for a quote.
- Groove by Clari lists 10 features, including deep Salesforce integration, a dialer with call logging, and revenue intelligence via Clari.
- Qualifier.ai lists 8 features, including an AI assistant called Qai and GDPR compliant data storage in the EU.
- Groove by Clari connects with 9 named integrations including Salesforce, Gmail, Microsoft Outlook, Zoom, and Slack.
- Qualifier.ai connects with 8 named integrations including Gmail, Outlook, Salesforce, HubSpot, and Pipedrive, but only Salesforce and Gmail overlap with Groove by Clari.
Reviewed and updated September 21, 2026
Groove by Clari and Qualifier.ai are both sales engagement platforms. Choosing between them depends on your team size, budget, and specific multi-channel sales outreach and engagement tracking requirements. Here is what each vendor publishes about pricing, features, and integrations.
The Quick Answer
By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, while Qualifier.ai lists qai, your ai sales assistant and multi-channel sequences. A capability both offer can appear under different names, so read both feature lists below.
Both Groove by Clari and Qualifier.ai use custom pricing, so the decision comes down to features and workflow fit.
If your priority is coordinating outreach across email, phone, and social channels, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
Qualifier.ai is Automated outbound sales platform built around an AI assistant called Qai that finds prospects, verifies contacts and runs multi-channel sequences combining email, phone and LinkedIn steps. Replies are detected and categorized automatically, and prospect data and verification are included rather than metered.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Qualifier.ai Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Single plan | Contact Sales | Priced on prospects worked per month and number of users | Monthly volume of new prospects is set in the agreement; nothing metered separately |
Source: Qualifier.ai Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- Qai, your AI sales assistant
- Multi-channel sequences
- Email verification and deduplication
- Deliverability protection with smart pacing
- Smart follow-ups that stop on reply
- Reply detection and categorization
- and 2 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Qualifier.ai Key Features
- Qai, your AI sales assistant
- Multi-channel sequences
- Email verification and deduplication
- Deliverability protection with smart pacing
- Smart follow-ups that stop on reply
- Reply detection and categorization
- All inbox and CRM integrations
- GDPR compliant, data stored in the EU
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by Qualifier.ai
- Qai, your AI sales assistant
- Multi-channel sequences
- Email verification and deduplication
- Deliverability protection with smart pacing
- Smart follow-ups that stop on reply
- Reply detection and categorization
- All inbox and CRM integrations
- GDPR compliant, data stored in the EU
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Qualifier.ai Integrations
Qualifier.ai connects with: Gmail, Outlook, Salesforce, HubSpot, Pipedrive, Microsoft Dynamics 365, Upsales, Lime Go.
Shared Integrations
Both tools integrate with: Salesforce, Gmail.
Integrations listed only by Groove by Clari: Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Integrations listed only by Qualifier.ai: Outlook, HubSpot, Pipedrive, Microsoft Dynamics 365, Upsales, Lime Go.
Use Case Recommendations
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Qualifier.ai
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Feature Comparison Summary
| Feature | Groove by Clari | Qualifier.ai |
|---|---|---|
| Starting Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 9 | 8 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari and Qualifier.ai both serve the multi-channel sales outreach and engagement tracking market. Groove by Clari and Qualifier.ai both use custom pricing, so weigh the specific features that matter most for your workflow against the quotes you are given. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Qualifier.ai for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What's the main difference between Groove by Clari and Qualifier.ai?
- Groove by Clari is a Salesforce-native sales engagement platform, now part of Clari, that automates email sequences, logging, and analytics while keeping activity data in Salesforce. Qualifier.ai is an automated outbound platform built around an AI assistant called Qai that finds prospects, verifies contacts, and runs multi-channel sequences across email, phone, and LinkedIn.
- How much do Groove by Clari and Qualifier.ai cost?
- Both platforms use custom pricing, so buyers need to contact sales for a quote. Qualifier.ai's pricing is based on prospects worked per month and number of users, with monthly prospect volume set in the agreement rather than metered separately.
- Which integrations does Groove by Clari support?
- Groove by Clari connects with Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack. Of these, only Salesforce and Gmail are also offered by Qualifier.ai.
- Which integrations does Qualifier.ai support?
- Qualifier.ai connects with Gmail, Outlook, Salesforce, HubSpot, Pipedrive, Microsoft Dynamics 365, Upsales, and Lime Go. Salesforce and Gmail are the only integrations it shares with Groove by Clari.
- Which tool is better for enterprise teams?
- Both platforms are described as a good fit for enterprise buyers who prefer custom pricing and dedicated support. Groove by Clari is additionally recommended for teams needing a wide feature set or complex tech stacks requiring broad integration support, given its 10 listed features and 9 listed integrations.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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