Groove by Clari vs Salesflare: Sales Engagement Platform vs CRM Platform Comparison
Compare Groove by Clari (sales engagement platform) and Salesflare (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach, sequencing, and activity logging, while Salesflare is a CRM platform for small and medium B2B businesses that automates contact data capture and pipeline tracking. Salesflare publishes entry pricing of $39/mo, Groove by Clari uses custom pricing, and many teams run both together rather than choosing one.
Key takeaways
- Salesflare publishes an entry plan of $39/mo for its Growth tier, while Groove by Clari requires contacting sales for pricing.
- Salesflare offers three pricing tiers: Growth at $39/mo, Pro at $64/mo, and Enterprise at $124/mo, compared to Groove by Clari's single published plan.
- Groove by Clari integrates with Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack.
- Salesflare integrates with Gmail, Microsoft Outlook, Google Calendar, Google Sheets, Slack, MailChimp, QuickBooks Online, Intercom, Zapier, and Make.
- Both platforms share integrations with Gmail, Microsoft Outlook, Google Calendar, and Slack.
Reviewed and updated September 21, 2026
Groove by Clari (sales engagement platform) and Salesflare (CRM platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking; Salesflare is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, and Salesflare lists automate your crm data input and track emails, links and website visits.
Salesflare publishes an entry price of $39/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, Groove by Clari is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Salesflare. Many teams run one of each.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
Salesflare is Salesflare is a CRM for small and medium-sized businesses selling B2B. It automatically gathers contact and company info from emails, email signatures and social profiles, logs meetings and phone calls, and works inside Gmail, Outlook and LinkedIn.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove
Growth
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Salesflare Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Growth | $39/mo | 5 lead credits |
| Pro | $64/mo | 100 lead credits |
| Enterprise | $124/mo | 250 lead credits |
Source: Salesflare Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Salesflare offers 3 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- Automate your CRM data input
- Track emails, links and website visits
- LinkedIn sidebar, email sidebar and mobile app
- Send personalized email campaigns
- Send workflows of multiple emails
- Set user permissions
- and 2 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Salesflare Key Features
- Automate your CRM data input
- Track emails, links and website visits
- LinkedIn sidebar, email sidebar and mobile app
- Send personalized email campaigns
- Send workflows of multiple emails
- Set user permissions
- Create custom dashboards
- Lead search with email address lookup
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by Salesflare
- Automate your CRM data input
- Track emails, links and website visits
- LinkedIn sidebar, email sidebar and mobile app
- Send personalized email campaigns
- Send workflows of multiple emails
- Set user permissions
- Create custom dashboards
- Lead search with email address lookup
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Salesflare Integrations
Salesflare connects with: Gmail, Microsoft Outlook, Google Calendar, Google Sheets, Slack, MailChimp, QuickBooks Online, Intercom, Zapier, Make.
Shared Integrations
Both tools integrate with: Gmail, Microsoft Outlook, Google Calendar, Slack.
Integrations listed only by Groove by Clari: Salesforce, Microsoft 365, LinkedIn Sales Navigator, Clari, Zoom.
Integrations listed only by Salesflare: Google Sheets, MailChimp, QuickBooks Online, Intercom, Zapier, Make.
Use Case Recommendations
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for Salesflare
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | Groove by Clari | Salesflare |
|---|---|---|
| Starting Price | Contact Sales | $39/mo |
| Top Tier Price | Contact Sales | $124/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 9 | 10 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Salesflare the customer relationship management and sales pipeline tracking side. Salesflare publishes an entry price of $39/mo, while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Salesflare for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between Groove by Clari and Salesflare?
- Groove by Clari is a sales engagement platform built for multi-channel outreach and engagement tracking, and it is Salesforce-native, keeping all activity data inside Salesforce. Salesflare is a CRM platform focused on organizing contacts, tracking deals, and forecasting revenue for small and medium B2B businesses.
- How much does Groove by Clari cost compared to Salesflare?
- Salesflare publishes entry pricing of $39/mo for its Growth plan, with Pro at $64/mo and Enterprise at $124/mo. Groove by Clari does not publish pricing and requires contacting its sales team for a custom quote, so the two cannot be compared directly on list price.
- Do Groove by Clari and Salesflare integrate with the same tools?
- They share integrations with Gmail, Microsoft Outlook, Google Calendar, and Slack. Beyond that, Groove by Clari uniquely connects with Salesforce, Microsoft 365, LinkedIn Sales Navigator, Clari, and Zoom, while Salesflare uniquely connects with Google Sheets, MailChimp, QuickBooks Online, Intercom, Zapier, and Make.
- Can I use Groove by Clari and Salesflare together?
- Yes, the article notes that many teams run one of each since they serve different core functions. Groove by Clari handles multi-channel outreach coordination while Salesflare handles contact organization, deal tracking, and revenue forecasting, so they can complement rather than replace each other in a sales stack.
- Which tool is better for Salesforce users?
- Groove by Clari is described as Salesforce-native, with deep Salesforce integration and auto-logging of all activities directly into Salesforce, making it the better fit for teams already standardized on Salesforce as their system of record.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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