Groove by Clari vs Salesflow: Sales Engagement Platform Comparison
Compare Groove by Clari and Salesflow side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.
Groove by Clari is a Salesforce-native sales engagement platform with custom pricing, built for email sequencing, logging, and analytics inside Salesforce, while Salesflow is a LinkedIn and email outreach platform starting at $99/mo with an entry Basic plan, offering adaptive multichannel campaigns and a unified inbox. The right pick depends on budget, team size, and whether Salesforce-native logging or LinkedIn outreach matters more.
Key takeaways
- Salesflow publishes an entry price of $99/mo for its Basic plan, while Groove by Clari uses custom, contact-sales pricing with no published list price.
- Salesflow offers 5 pricing tiers, Basic, Starter, Pro, Agency, and Enterprise, compared to Groove by Clari's single listed Groove plan.
- Salesflow's Enterprise tier requires a 100+ seat team size with seats added in batches of 10, priced at $24.99/mo.
- Groove by Clari lists deep Salesforce integration and auto-logging of all activities to Salesforce as core features, keeping activity data natively in Salesforce.
- Salesflow lists a feature called Ariel, described as the Salesflow AI GTM employee, along with combined email and LinkedIn campaigns.
Reviewed and updated September 21, 2026
Sales teams evaluating multi-channel sales outreach and engagement tracking tools often narrow their shortlist to Groove by Clari and Salesflow. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, while Salesflow lists multichannel dynamic outreach that adapts to prospect behaviour and combined email and linkedin campaigns. A capability both offer can appear under different names, so read both feature lists below.
Salesflow publishes an entry price of $99/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
Salesflow is Social and email outreach platform that combines LinkedIn and email into adaptive multichannel campaigns, with a unified inbox, condition-based sequences and cross-channel campaign reporting.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove
Basic
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Salesflow Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $99/mo | Team size: 1+ users, minimum 1 seat |
| Starter | $70/mo | Team size: 5+ seats |
| Pro | $39.95/mo | Team size: 20+ seats |
| Agency | $29.98/mo | Team size: 50+ seats, seats added in batches of 5 |
| Enterprise | $24.99/mo | Team size: 100+ seats, seats added in batches of 10 |
Source: Salesflow Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Salesflow offers 5 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- Multichannel dynamic outreach that adapts to prospect behaviour
- Combined email and LinkedIn campaigns
- Unified inbox for LinkedIn and Sales Navigator conversations
- Inbox management with reminders, snooze and scheduled sending
- Campaign intelligence and analytics across LinkedIn and email
- Ariel, the Salesflow AI GTM employee
- and 4 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Salesflow Key Features
- Multichannel dynamic outreach that adapts to prospect behaviour
- Combined email and LinkedIn campaigns
- Unified inbox for LinkedIn and Sales Navigator conversations
- Inbox management with reminders, snooze and scheduled sending
- Campaign intelligence and analytics across LinkedIn and email
- Ariel, the Salesflow AI GTM employee
- Whitelabel URL and access customisation
- UI customisation with your own branding
- API access
- Early feature access on higher tiers
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by Salesflow
- Multichannel dynamic outreach that adapts to prospect behaviour
- Combined email and LinkedIn campaigns
- Unified inbox for LinkedIn and Sales Navigator conversations
- Inbox management with reminders, snooze and scheduled sending
- Campaign intelligence and analytics across LinkedIn and email
- Ariel, the Salesflow AI GTM employee
- Whitelabel URL and access customisation
- UI customisation with your own branding
- API access
- Early feature access on higher tiers
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Salesflow Integrations
Salesflow connects with: HubSpot, LinkedIn Sales Navigator, Zapier, API.
Shared Integrations
Both tools integrate with: LinkedIn Sales Navigator.
Integrations listed only by Groove by Clari: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, Clari, Zoom, Slack.
Integrations listed only by Salesflow: HubSpot, Zapier, API.
Use Case Recommendations
Best Fit for Groove by Clari
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for Salesflow
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Feature Comparison Summary
| Feature | Groove by Clari | Salesflow |
|---|---|---|
| Starting Price | Contact Sales | $99/mo |
| Top Tier Price | Contact Sales | $24.99/mo |
| Total Features Listed | 10 | 10 |
| Integrations | 9 | 4 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari and Salesflow both serve the multi-channel sales outreach and engagement tracking market. Salesflow publishes an entry price of $99/mo, while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Salesflow for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between Groove by Clari and Salesflow?
- Groove by Clari is a Salesforce-native sales engagement platform that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce. Salesflow is a social and email outreach platform that combines LinkedIn and email into adaptive multichannel campaigns with a unified inbox and condition-based sequences.
- How much does Salesflow cost compared to Groove by Clari?
- Salesflow publishes an entry price of $99/mo for its Basic plan, with additional tiers at $70/mo, $39.95/mo, $29.98/mo, and $24.99/mo depending on team size. Groove by Clari uses custom pricing with no published list price, so the two vendors cannot be compared on list price directly.
- Does Groove by Clari integrate directly with Salesforce?
- Yes, Groove by Clari lists deep Salesforce integration as a core feature and auto-logs all activities to Salesforce, keeping engagement data natively within the CRM. It also connects with Gmail and Microsoft Outlook according to its integration list.
- What unique feature does Salesflow offer that Groove by Clari doesn't list?
- Salesflow lists Ariel, described as the Salesflow AI GTM employee, along with a unified inbox for LinkedIn and Sales Navigator conversations. These appear only on Salesflow's own feature list and are not listed by Groove by Clari.
- Which tool has more pricing tiers to choose from?
- Salesflow offers 5 pricing tiers, Basic, Starter, Pro, Agency, and Enterprise, giving buyers more granularity as their team scales. Groove by Clari lists only one plan, Groove, which requires contacting sales for a custom quote.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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