Groove by Clari vs Salesforge: Sales Engagement Platform Comparison
Compare Groove by Clari and Salesforge side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.
Groove by Clari is a Salesforce-native sales engagement platform with custom, contact-sales pricing, deep Salesforce logging, and multi-channel engagement flows, while Salesforge is a multichannel outreach platform starting at $48 a month with cold email and LinkedIn automation, unlimited mailboxes, AI personalization, and an optional Agent Frank AI SDR add-on priced at $499 a month.
Key takeaways
- Salesforge's Pro Plan starts at $48/mo for 1,000 active contacts in sequence and 5,000 emails per month.
- Salesforge's Growth Plan costs $96/mo and supports 10,000 active contacts in sequence with 50,000 emails per month.
- Groove by Clari publishes only one plan, listed as Contact Sales, compared to Salesforge's three published pricing tiers.
- Salesforge's Agent Frank AI SDR add-on is priced at $499/mo and supports up to 1,000 active contacts.
- Groove by Clari integrates with Salesforce, Gmail, Microsoft Outlook, and Zoom, while Salesforge integrates with HubSpot, Pipedrive, Clay, and Zapier.
Reviewed and updated September 21, 2026
Groove by Clari and Salesforge compete head-to-head in the multi-channel sales outreach and engagement tracking space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.
The Quick Answer
By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, while Salesforge lists cold email automation at scale and linkedin automation. A capability both offer can appear under different names, so read both feature lists below.
Salesforge publishes an entry price of $48/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
Salesforge is Multichannel outreach platform that runs cold email and LinkedIn sequences from unlimited mailboxes and LinkedIn senders, with AI personalization, built-in warm-up, and an optional AI SDR agent.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove
Pro Plan
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Salesforge Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Pro Plan | $48/mo | 1,000 Active Contacts in Sequence | 5,000 Emails/Month |
| Growth Plan | $96/mo | 10,000 Active Contacts in Sequence | 50,000 Emails/Month |
| Agent Frank (AI SDR) | $499/mo | Up to 1,000 Active Contacts | - |
Source: Salesforge Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Salesforge offers 3 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- Cold email automation at scale
- LinkedIn automation
- Multichannel outreach across email and LinkedIn
- Automated follow-ups for email and LinkedIn
- Primebox unified inbox for LinkedIn messages and emails
- Agent Frank AI SDR with auto-pilot and co-pilot modes
- and 4 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Salesforge Key Features
- Cold email automation at scale
- LinkedIn automation
- Multichannel outreach across email and LinkedIn
- Automated follow-ups for email and LinkedIn
- Primebox unified inbox for LinkedIn messages and emails
- Agent Frank AI SDR with auto-pilot and co-pilot modes
- Unlimited mailboxes and unlimited premium warm-up
- AI personalization for every lead
- Email Finder API for verified B2B emails at scale
- Lead Finder over 500M+ verified B2B leads
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by Salesforge
- Cold email automation at scale
- LinkedIn automation
- Multichannel outreach across email and LinkedIn
- Automated follow-ups for email and LinkedIn
- Primebox unified inbox for LinkedIn messages and emails
- Agent Frank AI SDR with auto-pilot and co-pilot modes
- Unlimited mailboxes and unlimited premium warm-up
- AI personalization for every lead
- Email Finder API for verified B2B emails at scale
- Lead Finder over 500M+ verified B2B leads
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Salesforge Integrations
Salesforge connects with: Salesforce, HubSpot, Pipedrive, GoHighLevel, Clay, Make, Zapier, n8n, Slack, Google Workspace, Microsoft 365, SMTP.
Shared Integrations
Both tools integrate with: Salesforce, Microsoft 365, Slack.
Integrations listed only by Groove by Clari: Gmail, Microsoft Outlook, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom.
Integrations listed only by Salesforge: HubSpot, Pipedrive, GoHighLevel, Clay, Make, Zapier, n8n, Google Workspace, SMTP.
Use Case Recommendations
Best Fit for Groove by Clari
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Best Fit for Salesforge
- Budget-conscious teams looking for an affordable sales engagement platform
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Feature Comparison Summary
| Feature | Groove by Clari | Salesforge |
|---|---|---|
| Starting Price | Contact Sales | $48/mo |
| Top Tier Price | Contact Sales | $499/mo |
| Total Features Listed | 10 | 10 |
| Integrations | 9 | 12 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari and Salesforge both serve the multi-channel sales outreach and engagement tracking market. Salesforge publishes an entry price of $48/mo, while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Salesforge for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Groove by Clari or Salesforge?
- Salesforge publishes a starting price of $48/mo for its Pro Plan, while Groove by Clari uses custom, contact-sales pricing with no published list price. Because Groove by Clari does not publish a figure, the two cannot be directly compared on cost without requesting a quote from Groove's sales team.
- Does Groove by Clari or Salesforge integrate with Salesforce?
- Both platforms integrate with Salesforce. Groove by Clari is built as a Salesforce-native tool that logs all activity directly into Salesforce, while Salesforge lists Salesforce as one of several CRM integrations alongside HubSpot, Pipedrive, and GoHighLevel.
- What is the core difference between Groove by Clari and Salesforge?
- Groove by Clari is a Salesforce-native sales engagement platform, now part of Clari, that automates email sequences, activity logging, and analytics while keeping data natively in Salesforce. Salesforge is a multichannel outreach platform that runs cold email and LinkedIn sequences from unlimited mailboxes and senders, with AI personalization and an optional AI SDR agent.
- How much does Salesforge's Agent Frank AI SDR cost?
- Salesforge's Agent Frank AI SDR is priced at $499/mo and supports up to 1,000 active contacts. It operates with auto-pilot and co-pilot modes as part of Salesforge's broader outreach automation offering.
- What integrations does Salesforge support?
- Salesforge connects with Salesforce, HubSpot, Pipedrive, GoHighLevel, Clay, Make, Zapier, n8n, Slack, Google Workspace, Microsoft 365, and SMTP. This gives it a broader range of CRM and automation tool integrations compared to Groove by Clari's more Salesforce-centric integration list.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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