Groove by Clari vs Salesmate: Sales Engagement Platform vs CRM Platform Comparison
Compare Groove by Clari (sales engagement platform) and Salesmate (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach and engagement tracking, priced through custom quotes only. Salesmate is a CRM platform for contact, deal, and pipeline management, starting at $23/mo. They solve different jobs, so many teams run both rather than choosing one over the other.
Key takeaways
- Salesmate publishes an entry price of $23/mo, while Groove by Clari uses custom, contact-sales pricing with no listed tier.
- Salesmate offers four pricing tiers, Basic at $23/mo, Pro at $39/mo, Business at $63/mo, and Enterprise at Contact Sales, compared to Groove by Clari's single Contact Sales plan.
- Groove by Clari lists deep Salesforce integration and multi-channel engagement flows as core features, including auto-logging of activities to Salesforce.
- Salesmate lists contact and company management, deal pipeline management, and sales and marketing automation through Smart flows as core features.
- Both platforms integrate with Zoom and Slack, while Groove by Clari also connects to Salesforce, Gmail, and Microsoft Outlook, and Salesmate also connects to Dialpad, Zapier, and QuickBooks Online.
Reviewed and updated September 21, 2026
Groove by Clari (sales engagement platform) and Salesmate (CRM platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking; Salesmate is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, and Salesmate lists contact, company management and deal pipeline management.
Salesmate publishes an entry price of $23/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, Groove by Clari is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Salesmate. Many teams run one of each.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
Salesmate is Salesmate helps mid-market and enterprise teams unify customer operations on one AI-powered platform with CRM, marketing automation, customer support, communication, workflows and AI. It includes built-in calling and texting alongside deal pipelines, sequences and smart flow automation.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove
Basic
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Salesmate Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $23/mo | 5K Credits / User / Month |
| Pro | $39/mo | 10K Credits / User / Month |
| Business | $63/mo | 15K Credits / User / Month |
| Enterprise | Contact Sales | - |
Source: Salesmate Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Salesmate offers 4 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- Contact, company management
- Deal pipeline management
- Full email sync
- Meeting scheduler
- Sequences
- Sales and marketing automation (Smart flows)
- and 2 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Salesmate Key Features
- Contact, company management
- Deal pipeline management
- Full email sync
- Meeting scheduler
- Sequences
- Sales and marketing automation (Smart flows)
- Power dialer
- Custom dashboard and reports with goals
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by Salesmate
- Contact, company management
- Deal pipeline management
- Full email sync
- Meeting scheduler
- Sequences
- Sales and marketing automation (Smart flows)
- Power dialer
- Custom dashboard and reports with goals
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Salesmate Integrations
Salesmate connects with: Slack, Dialpad, BigCommerce, Squarespace, Xero, QuickBooks Online, WordPress, Zapier, Zoom.
Shared Integrations
Both tools integrate with: Zoom, Slack.
Integrations listed only by Groove by Clari: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari.
Integrations listed only by Salesmate: Dialpad, BigCommerce, Squarespace, Xero, QuickBooks Online, WordPress, Zapier.
Use Case Recommendations
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for Salesmate
- Budget-conscious teams looking for an affordable CRM platform
- Enterprise buyers who prefer custom pricing and dedicated support
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | Groove by Clari | Salesmate |
|---|---|---|
| Starting Price | Contact Sales | $23/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 9 | 9 |
| Founded | 2014 | 2016 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Salesmate the customer relationship management and sales pipeline tracking side. Salesmate publishes an entry price of $23/mo, while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Salesmate for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between Groove by Clari and Salesmate?
- Groove by Clari is a sales engagement platform focused on multi-channel outreach and engagement tracking, built with deep Salesforce integration. Salesmate is a CRM platform focused on customer relationship management and sales pipeline tracking, with contact and deal management at its core. They address different parts of a sales stack rather than competing directly.
- How much does Groove by Clari cost compared to Salesmate?
- Salesmate has a published entry price of $23/mo for its Basic plan, with Pro at $39/mo and Business at $63/mo. Groove by Clari does not publish pricing and requires contacting sales for a quote, so the two cannot be directly compared on list price.
- Can Groove by Clari and Salesmate be used together?
- Yes, the article notes that many teams run one of each, using Groove by Clari for coordinating outreach across email, phone, and social channels and Salesmate for organizing contacts, tracking deals, and forecasting revenue.
- What integrations does each platform offer?
- Groove by Clari connects with Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack. Salesmate connects with Slack, Dialpad, BigCommerce, Squarespace, Xero, QuickBooks Online, WordPress, Zapier, and Zoom. Zoom and Slack are the only integrations shared by both.
- Which tool has more pricing tiers?
- Salesmate has more pricing tiers, offering four options: Basic, Pro, Business, and Enterprise. Groove by Clari has only one listed plan, which requires contacting sales for a custom quote, giving Salesmate more granularity for scaling teams.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
Kommo vs Luru: CRM Platform vs Sales Engagement Platform Comparison
Compare Kommo (CRM platform) and Luru (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Dripify vs Membrain: Sales Engagement Platform vs CRM Platform Comparison
Compare Dripify (sales engagement platform) and Membrain (CRM platform). See pricing, features, and integrations to decide which one, or both, your stack needs.
Groove by Clari vs mailfloss: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Groove by Clari (sales engagement platform) and mailfloss (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
AroundDeal vs Leadspicker: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare AroundDeal (data enrichment tool) and Leadspicker (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
AroundDeal vs Salesflare: Data Enrichment Tool vs CRM Platform Comparison
Compare AroundDeal (data enrichment tool) and Salesflare (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
GetSales.io vs Yet Another Mail Merge: Sales Engagement Platform vs Cold Email Platform Comparison
Compare GetSales.io (sales engagement platform) and Yet Another Mail Merge (cold email platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.