Groove by Clari vs Salestools: Sales Engagement Platform Comparison

Sales teams evaluating multi-channel sales outreach and engagement tracking tools often narrow their shortlist to Groove by Clari and Salestools. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.

The Quick Answer

By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, while Salestools lists ai sales agents and prospector. A capability both offer can appear under different names, so read both feature lists below.

Salestools publishes an entry price of $79/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.

If your priority is coordinating outreach across email, phone, and social channels, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.

Understanding the Core Difference

Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.

Salestools is AI SDR platform where agents prospect, research and book meetings across email and LinkedIn on top of a 400M+ contact database, with unlimited mailboxes and warmup, LinkedIn automation and an AutoPilot AI SDR included in every seat, and two-way Salesforce and HubSpot sync.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

Contact SalesGroove by Clari entry plan

Groove

$79/moSalestools entry plan

Starter

Groove by Clari Pricing (as of September 2026)

Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.

Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ

Salestools Pricing (as of September 2026)

Source: Salestools Pricing

Pricing Analysis

One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.

Salestools offers 4 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.

Features Breakdown

Groove by Clari lists

• Deep Salesforce integration
• Multi-channel engagement flows
• Auto-logging of all activities to Salesforce
• Email tracking with open and click analytics
• Dialer with call logging and recording
• Meeting scheduler with calendar integration
• and 4 more listed below

Salestools lists

• AI Sales Agents
• Prospector
• Unlimited mailboxes & warmup, free
• LinkedIn automation
• AutoPilot AI SDR
• CoPilot mode
• and 3 more listed below

Groove by Clari Key Features

• Deep Salesforce integration
• Multi-channel engagement flows
• Auto-logging of all activities to Salesforce
• Email tracking with open and click analytics
• Dialer with call logging and recording
• Meeting scheduler with calendar integration
• Analytics dashboards for sequence performance
• Template and snippet management
• Revenue intelligence (via Clari platform)
• Account-based engagement workflows

Salestools Key Features

• AI Sales Agents
• Prospector
• Unlimited mailboxes & warmup, free
• LinkedIn automation
• AutoPilot AI SDR
• CoPilot mode
• Autonomous replies & meeting booking
• API, webhooks & deliverability monitoring
• Every buying signal

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by Groove by Clari

• Deep Salesforce integration
• Multi-channel engagement flows
• Auto-logging of all activities to Salesforce
• Email tracking with open and click analytics
• Dialer with call logging and recording
• Meeting scheduler with calendar integration
• Analytics dashboards for sequence performance
• Template and snippet management
• Revenue intelligence (via Clari platform)
• Account-based engagement workflows

Listed only by Salestools

• AI Sales Agents
• Prospector
• Unlimited mailboxes & warmup, free
• LinkedIn automation
• AutoPilot AI SDR
• CoPilot mode
• Autonomous replies & meeting booking
• API, webhooks & deliverability monitoring
• Every buying signal

Integration Ecosystem

Groove by Clari Integrations

Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.

Salestools Integrations

Salestools connects with: Salesforce, HubSpot, Clay, Slack, Gmail, LinkedIn.

Shared Integrations

Both tools integrate with: Salesforce, Gmail, Slack.

Integrations listed only by Groove by Clari: Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom.

Integrations listed only by Salestools: HubSpot, Clay, LinkedIn.

Use Case Recommendations

Best Fit for Groove by Clari

• Teams that need a wide feature set (10 capabilities listed)
• Organizations with complex tech stacks needing broad integration support (9 integrations)
• Enterprise buyers who prefer custom pricing and dedicated support

Best Fit for Salestools

• Enterprise buyers who prefer custom pricing and dedicated support
• SDR teams running multi-channel outreach sequences
• Sales managers tracking team engagement metrics
• Revenue teams coordinating email, phone, and social touches

Feature Comparison Summary

Getting Started Checklist

1. Define your multi-channel sales outreach and engagement tracking requirements and monthly budget
2. Estimate your expected sequences and engagement actions to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

Groove by Clari and Salestools both serve the multi-channel sales outreach and engagement tracking market. Salestools publishes an entry price of $79/mo, while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit Salestools for current information; Groove's former page on clari.com now redirects to Salesloft.