Groove by Clari vs SendFlock: Sales Engagement Platform vs Cold Email Platform Comparison
Compare Groove by Clari (sales engagement platform) and SendFlock (cold email platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Compare Groove by Clari (sales engagement platform) and SendFlock (cold email platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Reviewed and updated September 21, 2026
Sales teams building an outbound stack often weigh Groove by Clari, a sales engagement platform for multi-channel sales outreach and engagement tracking, against SendFlock, a cold email platform for cold email outreach. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking; SendFlock is a cold email platform for cold email outreach. By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, and SendFlock lists unlimited mailboxes and unlimited email warm up.
SendFlock publishes an entry price of $29/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, Groove by Clari is the one built for it; for sending campaigns that land in the inbox and generate replies, that is SendFlock. Many teams run one of each.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
SendFlock is Cold email software for agencies and lean lead gen teams that bundles email warmup, automated follow-up sequences, email rotation across unlimited mailboxes, a unified inbox and a simple CRM in one tool.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove
Solo
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
SendFlock Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Solo | $29/mo | 10,000 prospect limit; unlimited email accounts | 60,000 emails monthly; unlimited email warmup |
| Growth | $49/mo | 30,000 prospect limit; unlimited email accounts | 30,000 emails monthly; unlimited email warmup |
| Scale | $99/mo | 100,000 prospect limit; unlimited email accounts | Card prints both No monthly sending limit and 12,000 emails monthly |
| Custom plan | Contact Sales | More than 30,000 prospects or custom needs | Not published |
Source: SendFlock Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
SendFlock offers 4 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- Unlimited Mailboxes
- Unlimited Email Warm Up
- Unified Inbox
- Follow Up Sequences
- A/B Testing
- Email Rotation
- and 4 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
SendFlock Key Features
- Unlimited Mailboxes
- Unlimited Email Warm Up
- Unified Inbox
- Follow Up Sequences
- A/B Testing
- Email Rotation
- Global Block List
- Workflow Automation
- Bounce detection
- CRM
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by SendFlock
- Unlimited Mailboxes
- Unlimited Email Warm Up
- Unified Inbox
- Follow Up Sequences
- A/B Testing
- Email Rotation
- Global Block List
- Workflow Automation
- Bounce detection
- CRM
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
SendFlock Integrations
SendFlock connects with: Gmail, Gsuite, Outlook, Zoho, Custom SMTP/IMAP, Zapier.
Shared Integrations
Both tools integrate with: Gmail.
Integrations listed only by Groove by Clari: Salesforce, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Integrations listed only by SendFlock: Gsuite, Outlook, Zoho, Custom SMTP/IMAP, Zapier.
Use Case Recommendations
Best Fit for Groove by Clari
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for SendFlock
- Budget-conscious teams looking for an affordable cold email platform
- Enterprise buyers who prefer custom pricing and dedicated support
- Sales teams running high-volume outbound email campaigns
- Agencies managing multiple client outreach programs
Feature Comparison Summary
| Feature | Groove by Clari | SendFlock |
|---|---|---|
| Starting Price | Contact Sales | $29/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 10 |
| Integrations | 9 | 6 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and cold email outreach requirements and monthly budget
- Estimate your expected sequences and engagement actions and email sending volume to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari serves the multi-channel sales outreach and engagement tracking side of an outbound stack and SendFlock the cold email outreach side. SendFlock publishes an entry price of $29/mo, while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit SendFlock for current information; Groove's former page on clari.com now redirects to Salesloft.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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