Groove by Clari vs Skrapp.io: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Groove by Clari (sales engagement platform) and Skrapp.io (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach, email tracking, dialing, and activity logging, while Skrapp.io is a data enrichment tool for finding and verifying B2B contact emails via LinkedIn and Sales Navigator. Skrapp.io publishes a $0/mo entry price; Groove by Clari uses custom, contact-sales pricing, so they serve different jobs and many teams use both.
Key takeaways
- Groove by Clari uses custom, contact-sales pricing with no published plan tiers listed on its pricing page.
- Skrapp.io offers a Free plan with 50 credits and 1 user, a Professional plan at $39/mo with 2,000 credits and 2 users, and an Enterprise plan at $349/mo with 50,000 credits and 15 users.
- Skrapp.io offers 3 pricing tiers compared to Groove by Clari's 1 tier.
- Both platforms integrate with Salesforce, but Groove by Clari also connects with Gmail, Microsoft Outlook, Google Calendar, Zoom, and Slack, while Skrapp.io connects with HubSpot, LinkedIn, and LinkedIn Recruiter.
- Groove by Clari lists 10 features including deep Salesforce integration and a dialer with call logging, while Skrapp.io lists 8 features including Email Finder, Email Verifier, and AI Enrichment.
Reviewed and updated September 2, 2026
Groove by Clari vs Skrapp.io: Sales Engagement Platform vs Data Enrichment Tool Comparison
Groove by Clari (sales engagement platform) and Skrapp.io (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking; Skrapp.io is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, and Skrapp.io lists email finder and email verifier.
Skrapp.io publishes an entry price of $0/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, Groove by Clari is the one built for it; for finding accurate contact data for target accounts, that is Skrapp.io. Many teams run one of each.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (now part of Clari) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
Skrapp.io is B2B email finder and lead search tool that returns verified business emails, qualified leads and enriched data, with LinkedIn and Sales Navigator Chrome extensions.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove
Free
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Source: Groove by Clari Pricing
Skrapp.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 50 credits, 1 user |
| Professional | $39/mo | 2,000 credits/mo, 2 users, at the entry step of a 2K to 25K credit selector |
| Enterprise | $349/mo | 50,000 credits/mo, 15 users, at the entry step of a 50K to 500K credit selector |
Source: Skrapp.io Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Skrapp.io offers 3 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Skrapp.io includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- Email Finder
- Email Verifier
- Multi-Page Enrichment for LinkedIn
- Auto-Connect with LinkedIn Profiles
- List Saver for Sales Navigator
- List CRM Sync
- and 2 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Skrapp.io Key Features
- Email Finder
- Email Verifier
- Multi-Page Enrichment for LinkedIn
- Auto-Connect with LinkedIn Profiles
- List Saver for Sales Navigator
- List CRM Sync
- AI Enrichment
- Credits Roll Over
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by Skrapp.io
- Email Finder
- Email Verifier
- Multi-Page Enrichment for LinkedIn
- Auto-Connect with LinkedIn Profiles
- List Saver for Sales Navigator
- List CRM Sync
- AI Enrichment
- Credits Roll Over
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Skrapp.io Integrations
Skrapp.io connects with: Salesforce, HubSpot, LinkedIn, Sales Navigator, LinkedIn Recruiter.
Shared Integrations
Both tools integrate with: Salesforce.
Integrations listed only by Groove by Clari: Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Integrations listed only by Skrapp.io: HubSpot, LinkedIn, Sales Navigator, LinkedIn Recruiter.
Use Case Recommendations
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Skrapp.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Groove by Clari | Skrapp.io |
|---|---|---|
| Starting Price | Contact Sales | Free |
| Top Tier Price | Contact Sales | $349/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 9 | 5 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Skrapp.io the B2B lead data and contact enrichment side. Skrapp.io publishes an entry price (a free tier), while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Groove by Clari and Skrapp.io for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Groove by Clari and Skrapp.io?
- Groove by Clari is a sales engagement platform built for multi-channel outreach and Salesforce-native activity tracking, while Skrapp.io is a data enrichment tool focused on finding and verifying B2B contact emails. They solve different problems: one manages outreach execution, the other supplies the contact data used in that outreach.
- How much does Skrapp.io cost?
- Skrapp.io has a Free plan with 50 credits and 1 user, a Professional plan at $39/mo with 2,000 credits per month and 2 users, and an Enterprise plan at $349/mo with 50,000 credits per month and 15 users. The Professional and Enterprise tiers sit at the entry step of larger credit selectors.
- How much does Groove by Clari cost?
- Groove by Clari uses custom pricing, meaning there is no published plan price and interested buyers must contact sales for a quote. This differs from Skrapp.io, which publishes exact prices for its Free, Professional, and Enterprise tiers.
- Do Groove by Clari and Skrapp.io integrate with the same tools?
- They share one confirmed integration: Salesforce. Beyond that, Groove by Clari connects with Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack, while Skrapp.io connects with HubSpot, LinkedIn, Sales Navigator, and LinkedIn Recruiter.
- Should I use Groove by Clari or Skrapp.io, or both?
- The choice depends on the job: pick Groove by Clari if you need to coordinate outreach across email, phone, and social channels, and pick Skrapp.io if you need accurate contact data for target accounts. The article notes many teams run one of each rather than choosing exclusively.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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