Groove by Clari vs SmartReach.io: Sales Engagement Platform vs Cold Email Platform Comparison
Compare Groove by Clari (sales engagement platform) and SmartReach.io (cold email platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach and engagement tracking, priced through custom sales quotes. SmartReach.io is a cold email platform starting at $29/mo with unlimited sending inboxes and deliverability tools. Teams coordinating email, phone, and social outreach should choose Groove; teams focused on cold email campaigns should choose SmartReach.io, and many run both.
Key takeaways
- SmartReach.io publishes a $29/mo entry plan called Email Outreach Basic, covering 1,000 active prospects and 10,000 emails per month.
- SmartReach.io's top published tier, Email Outreach Scale, costs $499/mo and supports 500,000 active prospects with unlimited monthly emails.
- Groove by Clari uses custom, contact sales pricing with only one listed plan called Groove, so it cannot be compared on list price against SmartReach.io.
- SmartReach.io offers 4 pricing tiers compared to Groove by Clari's 1 tier.
- The only integration both platforms list in common is Salesforce, while Groove by Clari also lists Gmail, Microsoft Outlook, Zoom, and Slack, and SmartReach.io also lists HubSpot, Pipedrive, Zoho, and Zapier.
Reviewed and updated September 21, 2026
Sales teams building an outbound stack often weigh Groove by Clari, a sales engagement platform for multi-channel sales outreach and engagement tracking, against SmartReach.io, a cold email platform for cold email outreach. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking; SmartReach.io is a cold email platform for cold email outreach. By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, and SmartReach.io lists inbox rotation and esp matching.
SmartReach.io publishes an entry price of $29/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, Groove by Clari is the one built for it; for sending campaigns that land in the inbox and generate replies, that is SmartReach.io. Many teams run one of each.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
SmartReach.io is Cold email software for multichannel outreach with unlimited sending inboxes, inbox rotation and built-in deliverability. Runs email, LinkedIn, calling and WhatsApp sequences from one platform, with a shared campaign inbox and native CRM sync.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove
Email Outreach Basic
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
SmartReach.io Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Email Outreach Basic | $29/mo | 1,000 active prospects | 10,000 Emails per month |
| Email Outreach Plus | $89/mo | 50,000 active prospects | Unlimited emails monthly |
| Email Outreach Pro | $199/mo | 100,000 active prospects | Unlimited emails monthly |
| Email Outreach Scale | $499/mo | 500,000 active prospects | Unlimited emails monthly |
Source: SmartReach.io Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
SmartReach.io offers 4 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- Inbox Rotation
- ESP Matching
- Smart email AI agent
- Unified Campaign Inbox
- AI automations
- Free Email verifications
- and 2 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
SmartReach.io Key Features
- Inbox Rotation
- ESP Matching
- Smart email AI agent
- Unified Campaign Inbox
- AI automations
- Free Email verifications
- Native Integrations
- Unlimited sending emails
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by SmartReach.io
- Inbox Rotation
- ESP Matching
- Smart email AI agent
- Unified Campaign Inbox
- AI automations
- Free Email verifications
- Native Integrations
- Unlimited sending emails
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
SmartReach.io Integrations
SmartReach.io connects with: HubSpot, Salesforce, Pipedrive, Zoho, Zapier, SMTP, IMAP.
Shared Integrations
Both tools integrate with: Salesforce.
Integrations listed only by Groove by Clari: Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Integrations listed only by SmartReach.io: HubSpot, Pipedrive, Zoho, Zapier, SMTP, IMAP.
Use Case Recommendations
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for SmartReach.io
- Budget-conscious teams looking for an affordable cold email platform
- Sales teams running high-volume outbound email campaigns
- Agencies managing multiple client outreach programs
- SDR teams focused on pipeline generation
Feature Comparison Summary
| Feature | Groove by Clari | SmartReach.io |
|---|---|---|
| Starting Price | Contact Sales | $29/mo |
| Top Tier Price | Contact Sales | $499/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 9 | 7 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and cold email outreach requirements and monthly budget
- Estimate your expected sequences and engagement actions and email sending volume to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari serves the multi-channel sales outreach and engagement tracking side of an outbound stack and SmartReach.io the cold email outreach side. SmartReach.io publishes an entry price of $29/mo, while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit SmartReach.io for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between Groove by Clari and SmartReach.io?
- Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach and engagement tracking, while SmartReach.io is a cold email platform focused on cold email outreach with inbox rotation and ESP matching. They cover different parts of the outbound workflow, and many teams run both together.
- How much does SmartReach.io cost?
- SmartReach.io starts at $29/mo for the Email Outreach Basic plan, covering 1,000 active prospects and 10,000 emails per month. Higher tiers include Email Outreach Plus at $89/mo, Email Outreach Pro at $199/mo, and Email Outreach Scale at $499/mo, with unlimited monthly emails on the top three tiers.
- How much does Groove by Clari cost?
- Groove by Clari does not publish list pricing. Its only listed plan is called Groove, and pricing requires contacting the sales team directly, so it cannot be directly compared to SmartReach.io's published pricing tiers.
- Do Groove by Clari and SmartReach.io integrate with the same tools?
- They share only one listed integration: Salesforce. Groove by Clari also integrates with Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack, while SmartReach.io also integrates with HubSpot, Pipedrive, Zoho, Zapier, SMTP, and IMAP.
- Which tool should I choose if I need multi-channel outreach across email, phone, and social?
- Groove by Clari is built for coordinating outreach across email, phone, and social channels, according to the article. SmartReach.io is better suited for sending cold email campaigns designed to land in the inbox and generate replies, and some teams use both platforms together.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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