Groove by Clari vs Streak: Sales Engagement Platform vs CRM Platform Comparison
Compare Groove by Clari (sales engagement platform) and Streak (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach, while Streak is a CRM built inside Gmail for tracking deals and contacts. Groove by Clari uses custom pricing with one plan, while Streak starts at $59/mo across three tiers. Many teams use both together rather than choosing one.
Key takeaways
- Streak publishes an entry price of $59/mo, while Groove by Clari uses custom, contact-sales pricing.
- Streak offers 3 pricing tiers, Pro at $59/mo, Pro+ at $89/mo, and Enterprise at $159/mo, compared to Groove by Clari's single Groove plan.
- Groove by Clari lists 10 features on its own page, including deep Salesforce integration and a dialer with call logging and recording.
- Streak lists 8 features on its own page, including pipelines, a shared contact database, mail merge, and Thread Splitter.
- Groove by Clari integrates with 9 tools including Salesforce, Zoom, and LinkedIn Sales Navigator, while Streak integrates with 7 tools including Google Workspace, ChatGPT, and Claude, and both share Gmail and Slack.
Reviewed and updated September 21, 2026
Sales teams building an outbound stack often weigh Groove by Clari, a sales engagement platform for multi-channel sales outreach and engagement tracking, against Streak, a CRM platform for customer relationship management and sales pipeline tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking; Streak is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, and Streak lists pipelines to track deals through every stage and shared contact database.
Streak publishes an entry price of $59/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, Groove by Clari is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Streak. Many teams run one of each.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
Streak is Streak is a CRM built directly into Gmail, so pipelines, contacts and tasks live in the same inbox the team already works in. It adds email tools such as email tracking, mail merge, snippets and thread splitting on top of Google Workspace.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove
Pro
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Streak Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Pro | $59/mo |
| Pro+ | $89/mo |
| Enterprise | $159/mo |
Source: Streak Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Streak offers 3 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- Pipelines to track deals through every stage
- Shared contact database
- Task management
- Automation
- Email tracking
- Mail merge
- and 2 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Streak Key Features
- Pipelines to track deals through every stage
- Shared contact database
- Task management
- Automation
- Email tracking
- Mail merge
- Snippets
- Thread Splitter
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by Streak
- Pipelines to track deals through every stage
- Shared contact database
- Task management
- Automation
- Email tracking
- Mail merge
- Snippets
- Thread Splitter
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Streak Integrations
Streak connects with: Google Workspace, Gmail, Slack, LinkedIn, ChatGPT, Claude, Allo.
Shared Integrations
Both tools integrate with: Gmail, Slack.
Integrations listed only by Groove by Clari: Salesforce, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom.
Integrations listed only by Streak: Google Workspace, LinkedIn, ChatGPT, Claude, Allo.
Use Case Recommendations
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Streak
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Groove by Clari | Streak |
|---|---|---|
| Starting Price | Contact Sales | $59/mo |
| Top Tier Price | Contact Sales | $159/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 9 | 7 |
| Founded | 2014 | 2011 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Streak the customer relationship management and sales pipeline tracking side. Streak publishes an entry price of $59/mo, while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Streak for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between Groove by Clari and Streak?
- Groove by Clari is a sales engagement platform focused on multi-channel outreach and Salesforce-native activity logging, while Streak is a CRM built directly into Gmail for tracking pipelines, contacts, and deals. They address different parts of the sales workflow, and many teams run both together rather than replacing one with the other.
- How much does Groove by Clari cost compared to Streak?
- Streak publishes a starting price of $59/mo for its Pro plan, with Pro+ at $89/mo and Enterprise at $159/mo. Groove by Clari uses custom, contact-sales pricing with a single Groove plan, so the two vendors cannot be directly compared on list price.
- Does Groove by Clari integrate with Salesforce?
- Yes, Groove by Clari lists deep Salesforce integration as one of its key features, along with auto-logging of all activities to Salesforce. It also integrates with Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack.
- Is Streak a good fit for teams that just need pipeline tracking?
- Yes, Streak is recommended for sales teams tracking deals from first touch to close and for managers who need pipeline visibility. It lists pipelines to track deals through every stage, a shared contact database, task management, automation, email tracking, mail merge, snippets, and Thread Splitter.
- Can Groove by Clari and Streak be used together?
- Yes, the article notes that many teams run one of each since the platforms serve different needs: Groove by Clari for coordinating outreach across email, phone, and social channels, and Streak for organizing contacts, tracking deals, and forecasting revenue.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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