Groove by Clari vs SugarCRM: Sales Engagement Platform vs CRM Platform Comparison
Compare Groove by Clari (sales engagement platform) and SugarCRM (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Groove by Clari is a sales engagement platform built for multi-channel outreach and Salesforce-native activity tracking, with custom pricing available only by contacting sales. SugarCRM is a CRM platform for accounts, pipeline, and opportunity management, starting at $59/mo with a 15 user minimum. They serve different jobs, so many teams run both.
Key takeaways
- SugarCRM publishes an entry price of $59/mo with a 15 user minimum, while Groove by Clari uses custom pricing available only by contacting sales.
- SugarCRM offers 3 pricing tiers, Standard, Advanced, and Premier, compared to Groove by Clari's single published Groove plan.
- Groove by Clari lists 10 features on its own page, including deep Salesforce integration and a dialer with call logging, while SugarCRM lists 8 features including quote management and pipeline management.
- Groove by Clari integrates with Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, Clari, Zoom, and Slack, while SugarCRM integrates with NetSuite, Epicor, Sage, SYSPRO, DocuSign, Dropbox, SharePoint, and ZoomInfo.
- LinkedIn Sales Navigator is the only integration both platforms share according to their published integration lists.
Reviewed and updated September 21, 2026
Groove by Clari (sales engagement platform) and SugarCRM (CRM platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking; SugarCRM is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, and SugarCRM lists accounts & contact management and lead & opportunity management.
SugarCRM publishes an entry price of $59/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, Groove by Clari is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is SugarCRM. Many teams run one of each.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
SugarCRM is SugarCRM is a sales CRM for B2B growth that manages accounts, leads, opportunities and quotes with automated follow-ups and built-in insights. Its Sugar Sell product is sold alongside Sugar Market for marketing automation and Sugar Serve for customer service.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove
Standard
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
SugarCRM Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Standard | $59/mo | 15 user minimum |
| Advanced | $85/mo | 15 user minimum |
| Premier | $135/mo | 15 user minimum |
Source: SugarCRM Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
SugarCRM offers 3 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- Accounts & contact management
- Lead & opportunity management
- Quote management
- Activity management
- Pipeline management
- Business process management
- and 2 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
SugarCRM Key Features
- Accounts & contact management
- Lead & opportunity management
- Quote management
- Activity management
- Pipeline management
- Business process management
- Reporting & analytics
- Mail & calendar integration
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by SugarCRM
- Accounts & contact management
- Lead & opportunity management
- Quote management
- Activity management
- Pipeline management
- Business process management
- Reporting & analytics
- Mail & calendar integration
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
SugarCRM Integrations
SugarCRM connects with: NetSuite, Epicor, Sage, SYSPRO, DocuSign, Dropbox, SharePoint, ZoomInfo, LinkedIn Sales Navigator.
Shared Integrations
Both tools integrate with: LinkedIn Sales Navigator.
Integrations listed only by Groove by Clari: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, Clari, Zoom, Slack.
Integrations listed only by SugarCRM: NetSuite, Epicor, Sage, SYSPRO, DocuSign, Dropbox, SharePoint, ZoomInfo.
Use Case Recommendations
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for SugarCRM
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Groove by Clari | SugarCRM |
|---|---|---|
| Starting Price | Contact Sales | $59/mo |
| Top Tier Price | Contact Sales | $135/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 9 | 9 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari serves the multi-channel sales outreach and engagement tracking side of an outbound stack and SugarCRM the customer relationship management and sales pipeline tracking side. SugarCRM publishes an entry price of $59/mo, while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit SugarCRM for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between Groove by Clari and SugarCRM?
- Groove by Clari is a sales engagement platform built for multi-channel outreach and Salesforce-native activity tracking, while SugarCRM is a CRM platform built for accounts, contact, and opportunity management. Groove focuses on coordinating outreach across email, phone, and social; SugarCRM focuses on organizing pipeline data and forecasting revenue.
- How much does SugarCRM cost compared to Groove by Clari?
- SugarCRM publishes an entry price of $59/mo for its Standard plan, with a 15 user minimum, and also offers Advanced at $85/mo and Premier at $135/mo. Groove by Clari does not publish pricing and requires contacting sales for a custom quote.
- Do Groove by Clari and SugarCRM share any integrations?
- Yes, but only one according to each vendor's published integration list: LinkedIn Sales Navigator. Beyond that, Groove by Clari integrates with tools like Salesforce, Gmail, and Zoom, while SugarCRM integrates with tools like NetSuite, DocuSign, and ZoomInfo.
- Can I use both Groove by Clari and SugarCRM together?
- Yes, the article notes that many teams run one of each, since Groove by Clari handles multi-channel outreach coordination while SugarCRM handles contact organization, deal tracking, and revenue forecasting. The two platforms are not positioned as substitutes for each other.
- Which platform has more pricing tiers, Groove by Clari or SugarCRM?
- SugarCRM has more pricing tiers, with 3 published options: Standard, Advanced, and Premier, giving more granularity as a team scales. Groove by Clari has only 1 published plan called Groove, and it relies on custom, contact-sales pricing rather than a public price list.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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