Groove by Clari vs Tomba: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Groove by Clari (sales engagement platform) and Tomba (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach, sequencing, and activity logging, while Tomba is a data enrichment tool for finding and verifying B2B contact emails and phone numbers. Groove by Clari uses custom Contact Sales pricing, and Tomba starts free with paid credit-based tiers. Many teams use both together rather than choosing one.
Key takeaways
- Groove by Clari lists a single Groove plan priced as Contact Sales, while Tomba lists four tiers including a Free plan.
- Tomba's Free plan offers 75 free searches per month with no credit card required.
- Tomba's Growth plan costs $89 per month for 10,000 total credits, split between 5,000 finder and search credits and 5,000 free verification credits.
- Groove by Clari integrates with Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack.
- Tomba integrates with Hubspot, Pipedrive, Zapier, Make, n8n, Airtable, Mailchimp, Claude, Apify, and Maltego.
Reviewed and updated September 21, 2026
Groove by Clari (sales engagement platform) and Tomba (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking; Tomba is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, and Tomba lists native & exclusive email validation and advanced catch-all verification.
Tomba publishes an entry price of $0/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, Groove by Clari is the one built for it; for finding accurate contact data for target accounts, that is Tomba. Many teams run one of each.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
Tomba is Email finder and verifier with domain search, LinkedIn and author email lookup, phone finding, company enrichment and bulk processing, charged per valid result.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove
Free
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Tomba Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 75 free searches per month, no credit card required |
| Growth | $89/mo | 10,000 total credits per month (5,000 finder and search plus 5,000 free verification) at the entry step of a 5,000 to 2,000,000 credit selector |
| Pay as you go | Usage-based | Credits valid for 12 months |
| Enterprise | Contact Sales | Custom data source onboarding, named account manager, custom SLA |
Source: Tomba Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Tomba offers 4 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Tomba includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- Native & Exclusive Email Validation
- Advanced Catch-All Verification
- Company Name to Domain Matching
- Company Data Enrichment
- Real-time API
- Browser Extensions
- and 2 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Tomba Key Features
- Native & Exclusive Email Validation
- Advanced Catch-All Verification
- Company Name to Domain Matching
- Company Data Enrichment
- Real-time API
- Browser Extensions
- Spreadsheet Add-ons
- Official SDKs
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by Tomba
- Native & Exclusive Email Validation
- Advanced Catch-All Verification
- Company Name to Domain Matching
- Company Data Enrichment
- Real-time API
- Browser Extensions
- Spreadsheet Add-ons
- Official SDKs
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Tomba Integrations
Tomba connects with: Hubspot, Pipedrive, Zapier, Make, n8n, Airtable, Mailchimp, Claude, Apify, Maltego.
Integrations listed only by Groove by Clari: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Integrations listed only by Tomba: Hubspot, Pipedrive, Zapier, Make, n8n, Airtable, Mailchimp, Claude, Apify, Maltego.
Use Case Recommendations
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for Tomba
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Groove by Clari | Tomba |
|---|---|---|
| Starting Price | Contact Sales | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 9 | 10 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Tomba the B2B lead data and contact enrichment side. Tomba publishes an entry price (a free tier), while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Tomba for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between Groove by Clari and Tomba?
- Groove by Clari is a Salesforce-native sales engagement platform built for automating email sequences, multi-channel outreach, and activity logging. Tomba is a data enrichment tool focused on email finding, verification, and B2B contact enrichment charged per valid result. They solve different parts of the outbound workflow rather than competing directly.
- How much does Tomba cost compared to Groove by Clari?
- Tomba has a Free plan with 75 searches per month and no credit card required, plus a Growth plan at $89 per month for 10,000 total credits. Groove by Clari lists only a single Groove plan priced as Contact Sales, so the two cannot be compared on list price directly.
- Can Groove by Clari and Tomba be used together?
- Yes, many teams run one of each since they serve different jobs in the outbound stack. Groove by Clari coordinates outreach across email, phone, and social channels, while Tomba supplies accurate contact data for target accounts, so the two tools complement rather than replace each other.
- What integrations does Groove by Clari support?
- Groove by Clari connects with Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack. This integration set reflects its Salesforce-native design, keeping engagement activity logged directly within Salesforce.
- What integrations does Tomba support?
- Tomba connects with Hubspot, Pipedrive, Zapier, Make, n8n, Airtable, Mailchimp, Claude, Apify, and Maltego. These integrations support workflows around CRM syncing, automation, and data enrichment across spreadsheets and other tools.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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