Groove by Clari vs Unify: Sales Engagement Platform Comparison
Compare Groove by Clari and Unify side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.
Groove by Clari is a Salesforce-native sales engagement platform, now part of Clari, built around deep Salesforce integration and multi-channel outreach flows with custom, contact-sales pricing. Unify is an AI prospecting platform combining B2B data and intent signals with multi-channel sequencing, offering a free tier plus paid plans starting at $20 per month.
Key takeaways
- Groove by Clari uses a single contact-sales pricing plan called Groove, with no published list price.
- Unify offers four pricing tiers: Free, Base at $20 per month, Pro at $60 per month, and Business at custom pricing.
- Unify's Base plan includes 800 credits per seat per month and unlimited seats, while Pro includes 2,400 credits per seat per month.
- Groove by Clari integrates with Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack.
- Unify integrates with HubSpot, Salesforce, Slack, Gmail, and Microsoft Outlook.
Reviewed and updated September 21, 2026
Finding the right sales engagement platform can directly impact your revenue pipeline. Groove by Clari and Unify both aim to solve the same core problem (coordinating outreach across email, phone, and social channels), yet they approach it differently. Let's break down the specifics.
The Quick Answer
By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, while Unify lists multi-channel sequences across email, social messaging and dialer and ai copywriting and personalization. A capability both offer can appear under different names, so read both feature lists below.
Unify publishes an entry price of $0/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
Unify is AI prospecting platform that pairs a B2B data and intent-signal layer with multi-channel sequencing across email, social messaging and a dialer, plus signal-triggered automations and managed mailboxes.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove
Free
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Unify Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | Limited credits, up to 3 seats |
| Base | $20/mo | 800 credits / seat / mo, unlimited seats |
| Pro | $60/mo | 2,400 credits / seat / mo, unlimited seats |
| Business | Contact Sales | Custom credit pool per workspace |
Source: Unify Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Unify offers 4 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Unify includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- Multi-channel sequences across email, social messaging and dialer
- AI copywriting and personalization
- Signal-triggered automations
- Website intent and product usage signals
- Job change and hiring signals
- Phone and email enrichment
- and 4 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Unify Key Features
- Multi-channel sequences across email, social messaging and dialer
- AI copywriting and personalization
- Signal-triggered automations
- Website intent and product usage signals
- Job change and hiring signals
- Phone and email enrichment
- Agentic chat for prospecting and list building
- Managed Gmail and Outlook mailboxes with warmup and rotation
- Dialer in beta
- Sequence, rep activity and signal analytics
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by Unify
- Multi-channel sequences across email, social messaging and dialer
- AI copywriting and personalization
- Signal-triggered automations
- Website intent and product usage signals
- Job change and hiring signals
- Phone and email enrichment
- Agentic chat for prospecting and list building
- Managed Gmail and Outlook mailboxes with warmup and rotation
- Dialer in beta
- Sequence, rep activity and signal analytics
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Unify Integrations
Unify connects with: HubSpot, Salesforce, Slack, Gmail, Microsoft Outlook.
Shared Integrations
Both tools integrate with: Salesforce, Gmail, Microsoft Outlook, Slack.
Integrations listed only by Groove by Clari: Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom.
Integrations listed only by Unify: HubSpot.
Use Case Recommendations
Best Fit for Groove by Clari
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for Unify
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Groove by Clari | Unify |
|---|---|---|
| Starting Price | Contact Sales | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 10 |
| Integrations | 9 | 5 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari and Unify both serve the multi-channel sales outreach and engagement tracking market. Unify publishes an entry price (a free tier), while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Unify for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between Groove by Clari and Unify?
- Groove by Clari is a Salesforce-native sales engagement platform, now part of Clari, that automates email sequences, logging, and analytics while keeping activity data natively in Salesforce. Unify is an AI prospecting platform that pairs a B2B data and intent-signal layer with multi-channel sequencing across email, social messaging, and a dialer, plus signal-triggered automations and managed mailboxes.
- How much does Groove by Clari cost?
- Groove by Clari has only one plan, called Groove, and it uses contact-sales pricing rather than a published list price. This means you need to reach out to Clari's sales team directly to get an exact quote based on your usage needs.
- How much does Unify cost?
- Unify offers four pricing tiers: a Free plan with limited credits and up to 3 seats, a Base plan at $20 per month with 800 credits per seat per month and unlimited seats, a Pro plan at $60 per month with 2,400 credits per seat per month, and a Business plan with contact-sales custom pricing.
- Does Unify have a free plan?
- Yes, Unify includes a Free tier that offers limited credits and up to 3 seats. This makes it possible to evaluate the platform without an upfront cost, unlike Groove by Clari, which only offers contact-sales pricing.
- Which integrations do Groove by Clari and Unify share?
- Groove by Clari and Unify both integrate with Salesforce, Gmail, and Microsoft Outlook. Beyond those shared connections, Groove by Clari also integrates with Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack, while Unify also integrates with HubSpot and Slack.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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