Groove by Clari vs UserGems: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Groove by Clari (sales engagement platform) and UserGems (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Groove by Clari and UserGems solve different problems. Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach, sequencing, and activity logging. UserGems is a data enrichment tool that surfaces buying signals and enriches contact and account data. Teams coordinating outreach need Groove; teams needing accurate target account data need UserGems, and many run both.
Key takeaways
- UserGems publishes an entry price of $3333/mo for its Core plan, which includes 4,000,000 credits.
- Groove by Clari uses custom, contact sales pricing with only one listed plan called Groove.
- UserGems offers three pricing tiers: Core at $3333/mo, Advanced at $6250/mo, and Elite at $12500/mo with 25,000,000 credits.
- Groove by Clari lists 10 features including deep Salesforce integration, a dialer with call logging, and revenue intelligence via the Clari platform.
- Both Groove by Clari and UserGems integrate with Salesforce, but Groove by Clari also connects with Gmail, Zoom, and Slack while UserGems connects with Hubspot, Outreach, and Salesloft.
Reviewed and updated September 21, 2026
Sales teams building an outbound stack often weigh Groove by Clari, a sales engagement platform for multi-channel sales outreach and engagement tracking, against UserGems, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking; UserGems is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, and UserGems lists build list (create & enrich) and account & contact scoring.
UserGems publishes an entry price of $3333/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, Groove by Clari is the one built for it; for finding accurate contact data for target accounts, that is UserGems. Many teams run one of each.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
UserGems is Surfaces companies and buyers showing buying signals, then discovers, enriches and scores the matching accounts and contacts. Deploys AI agents to run outbound and account-based marketing from those signals.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove
Core
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
UserGems Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Core | $3333/mo | 4,000,000 credits |
| Advanced | $6250/mo | 10,000,000 credits |
| Elite | $12500/mo | 25,000,000 credits |
Source: UserGems Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
UserGems offers 3 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- Build List (create & enrich)
- Account & Contact Scoring
- Automated Campaigns
- Writing Agent
- Research Agent
- AI Co-pilot Chrome Extension
- and 2 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
UserGems Key Features
- Build List (create & enrich)
- Account & Contact Scoring
- Automated Campaigns
- Writing Agent
- Research Agent
- AI Co-pilot Chrome Extension
- Contact-level Intent & Web Deanonymization
- CRM Hygiene
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by UserGems
- Build List (create & enrich)
- Account & Contact Scoring
- Automated Campaigns
- Writing Agent
- Research Agent
- AI Co-pilot Chrome Extension
- Contact-level Intent & Web Deanonymization
- CRM Hygiene
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
UserGems Integrations
UserGems connects with: Salesforce, Hubspot, Outreach, Salesloft, Gong Engage, Linkedin, Meta, Google.
Shared Integrations
Both tools integrate with: Salesforce.
Integrations listed only by Groove by Clari: Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Integrations listed only by UserGems: Hubspot, Outreach, Salesloft, Gong Engage, Linkedin, Meta, Google.
Use Case Recommendations
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for UserGems
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Feature Comparison Summary
| Feature | Groove by Clari | UserGems |
|---|---|---|
| Starting Price | Contact Sales | $3333/mo |
| Top Tier Price | Contact Sales | $12500/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 9 | 8 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari serves the multi-channel sales outreach and engagement tracking side of an outbound stack and UserGems the B2B lead data and contact enrichment side. UserGems publishes an entry price of $3333/mo, while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit UserGems for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between Groove by Clari and UserGems?
- Groove by Clari is a sales engagement platform built for multi-channel outreach and engagement tracking, while UserGems is a data enrichment tool focused on B2B lead data and contact enrichment. They cover different parts of the sales workflow rather than competing directly, so many teams use both together.
- How much does Groove by Clari cost compared to UserGems?
- Groove by Clari uses custom pricing and requires contacting sales for a quote, so it has no published list price. UserGems publishes an entry price of $3333/mo for its Core plan with 4,000,000 credits, with higher tiers at $6250/mo and $12500/mo, so the two cannot be directly compared on list price.
- Do Groove by Clari and UserGems integrate with the same tools?
- They share one confirmed integration: Salesforce. Beyond that, Groove by Clari connects with Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack, while UserGems connects with Hubspot, Outreach, Salesloft, Gong Engage, LinkedIn, Meta, and Google.
- Which tool is better for a sales team that needs both outreach and lead data enrichment?
- The article notes that many teams run one of each rather than choosing between them. Groove by Clari is built for coordinating outreach across email, phone, and social channels, while UserGems is built for finding accurate contact data on target accounts, so they address different needs in the same workflow.
- How many pricing tiers does each platform offer?
- UserGems offers three pricing tiers: Core, Advanced, and Elite, priced at $3333/mo, $6250/mo, and $12500/mo respectively. Groove by Clari offers just one listed plan, called Groove, which uses custom contact-sales pricing rather than a published tier structure.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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