Groove by Clari vs Vanillasoft: Sales Engagement Platform Comparison
Compare Groove by Clari and Vanillasoft side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.
Groove by Clari is a Salesforce-native sales engagement platform built for teams that live inside Salesforce and want multi-channel outreach with deep native logging. Vanillasoft is an all-in-one platform built around queue-based lead routing and progressive dialing for high-velocity call and lead management teams. Both use custom pricing, so the choice depends on workflow fit rather than cost.
Key takeaways
- Groove by Clari offers 1 pricing tier called Groove, priced through Contact Sales.
- Vanillasoft offers 4 pricing tiers, Core, Advantage, Enterprise, and Fundraising, each including the team's first 5 seats and priced through Contact Sales.
- Groove by Clari lists deep Salesforce integration and multi-channel engagement flows as core capabilities, since it keeps activity data natively in Salesforce.
- Vanillasoft lists queue-based routing that serves the next-best record to each rep and a progressive dialer that automatically dials the next contact.
- Salesforce is the only integration both platforms list, while Groove by Clari also connects to Gmail, Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack, and Vanillasoft also connects to DocuSign, Vidyard, Gong, Chorus, and Google Meet.
Reviewed and updated September 2, 2026
Groove by Clari vs Vanillasoft: Sales Engagement Platform Comparison
Finding the right sales engagement platform can directly impact your revenue pipeline. Groove by Clari and Vanillasoft both aim to solve the same core problem (coordinating outreach across email, phone, and social channels), yet they approach it differently. Let's break down the specifics.
The Quick Answer
By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, while Vanillasoft lists queue-based routing that serves the next-best record to each rep and progressive dialer with automatic dialing of the next contact. A capability both offer can appear under different names, so read both feature lists below.
Both Groove by Clari and Vanillasoft use custom pricing, so the decision comes down to features and workflow fit.
If your priority is coordinating outreach across email, phone, and social channels, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (now part of Clari) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
Vanillasoft is All-in-one sales engagement platform with queue-based lead routing, real-time lead management, auto-dialer and multi-channel automation for email, SMS and calling.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Source: Groove by Clari Pricing
Vanillasoft Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Core | Contact Sales | Includes your team's first 5 seats |
| Advantage | Contact Sales | Includes your team's first 5 seats |
| Enterprise | Contact Sales | Includes your team's first 5 seats |
| Fundraising | Contact Sales | Includes your team's first 5 seats |
Source: Vanillasoft Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Vanillasoft offers 4 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- Queue-based routing that serves the next-best record to each rep
- Progressive dialer with automatic dialing of the next contact
- Enterprise grade VoIP with preview or progressive dialing
- Sales automation for email, SMS, call recording and transcription
- Speed to lead and personal lead management
- SmartCaller Trust and SmartCaller ID
- and 4 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Vanillasoft Key Features
- Queue-based routing that serves the next-best record to each rep
- Progressive dialer with automatic dialing of the next contact
- Enterprise grade VoIP with preview or progressive dialing
- Sales automation for email, SMS, call recording and transcription
- Speed to lead and personal lead management
- SmartCaller Trust and SmartCaller ID
- Online appointment scheduler
- Reporting and dashboards
- API access and custom tables
- Single sign-on and IP restrictions
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by Vanillasoft
- Queue-based routing that serves the next-best record to each rep
- Progressive dialer with automatic dialing of the next contact
- Enterprise grade VoIP with preview or progressive dialing
- Sales automation for email, SMS, call recording and transcription
- Speed to lead and personal lead management
- SmartCaller Trust and SmartCaller ID
- Online appointment scheduler
- Reporting and dashboards
- API access and custom tables
- Single sign-on and IP restrictions
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Vanillasoft Integrations
Vanillasoft connects with: Salesforce, DocuSign, Vidyard, Gong, Chorus, Google Meet.
Shared Integrations
Both tools integrate with: Salesforce.
Integrations listed only by Groove by Clari: Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Integrations listed only by Vanillasoft: DocuSign, Vidyard, Gong, Chorus, Google Meet.
Use Case Recommendations
Best Fit for Groove by Clari
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for Vanillasoft
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Feature Comparison Summary
| Feature | Groove by Clari | Vanillasoft |
|---|---|---|
| Starting Price | Contact Sales | Contact Sales |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 10 |
| Integrations | 9 | 6 |
| Founded | 2014 | 2005 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari and Vanillasoft both serve the multi-channel sales outreach and engagement tracking market. Groove by Clari and Vanillasoft both use custom pricing, so weigh the specific features that matter most for your workflow against the quotes you are given. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Groove by Clari and Vanillasoft for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Groove by Clari and Vanillasoft?
- Groove by Clari is a Salesforce-native platform that automates email sequences, logging, and analytics while keeping activity data natively in Salesforce. Vanillasoft is an all-in-one platform built around queue-based lead routing, real-time lead management, an auto-dialer, and multi-channel automation for email, SMS, and calling.
- Which platform is cheaper, Groove by Clari or Vanillasoft?
- Neither vendor publishes fixed pricing, so a direct cost comparison is not possible. Groove by Clari has one plan, Groove, priced through Contact Sales. Vanillasoft has four plans, Core, Advantage, Enterprise, and Fundraising, each including the team's first 5 seats and also priced through Contact Sales.
- Does Groove by Clari or Vanillasoft integrate with Salesforce?
- Yes, both platforms integrate with Salesforce, and it is the only integration the article lists for both tools. Groove by Clari also connects with Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack, while Vanillasoft also connects with DocuSign, Vidyard, Gong, Chorus, and Google Meet.
- Which tool has more dialer features, Groove by Clari or Vanillasoft?
- Vanillasoft lists more dialer-specific capabilities, including a progressive dialer with automatic dialing of the next contact and enterprise grade VoIP with preview or progressive dialing. Groove by Clari lists a dialer with call logging and recording, but its feature list emphasizes Salesforce integration and multi-channel engagement flows over dialer depth.
- Which platform offers more pricing tiers to choose from?
- Vanillasoft offers more pricing tiers than Groove by Clari. Vanillasoft has 4 tiers, Core, Advantage, Enterprise, and Fundraising, compared to Groove by Clari's 1 tier, Groove, giving Vanillasoft more granularity as a team scales.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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