Groove by Clari vs VoilaNorbert: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Groove by Clari (sales engagement platform) and VoilaNorbert (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach and engagement tracking, priced through custom sales-contact quotes. VoilaNorbert is a data enrichment tool for finding and verifying B2B contact emails, starting at $49 per month. Teams needing outreach coordination should choose Groove by Clari, while those needing contact data should choose VoilaNorbert, and many run both.
Key takeaways
- VoilaNorbert publishes an entry price of $49 per month while Groove by Clari uses custom, contact-sales pricing.
- VoilaNorbert offers 4 pricing tiers, Valet, Butler, Advisor, and Counselor, ranging up to $499 per month for 50,000 leads per month.
- Groove by Clari lists 10 features on its own page, including deep Salesforce integration, a dialer, and revenue intelligence via the Clari platform.
- VoilaNorbert lists 8 features including email finder, email verification, enrichment, and credit rollover.
- Salesforce is the only integration both tools share, with Groove by Clari also connecting to Gmail, Slack, and Zoom, and VoilaNorbert also connecting to Zapier, Hubspot, and Mailchimp.
Reviewed and updated September 2, 2026
Groove by Clari vs VoilaNorbert: Sales Engagement Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Groove by Clari, a sales engagement platform for multi-channel sales outreach and engagement tracking, against VoilaNorbert, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking; VoilaNorbert is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, and VoilaNorbert lists email finder and email verification.
VoilaNorbert publishes an entry price of $49/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, Groove by Clari is the one built for it; for finding accurate contact data for target accounts, that is VoilaNorbert. Many teams run one of each.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (now part of Clari) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
VoilaNorbert is Email finder that returns a contact email address from a person name and a company domain. Also verifies email lists, enriches leads and sends email sequences.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove
Valet
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Source: Groove by Clari Pricing
VoilaNorbert Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Valet | $49/mo | Up to 1,000 leads/month |
| Butler | $99/mo | Up to 5,000 leads/month |
| Advisor | $249/mo | Up to 15,000 leads/month |
| Counselor | $499/mo | Up to 50,000 leads/month |
Source: VoilaNorbert Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
VoilaNorbert offers 4 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- Email finder
- Email verification
- Enrichment
- Sequences
- Chrome Extension
- Google Sheets Add-On
- and 2 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
VoilaNorbert Key Features
- Email finder
- Email verification
- Enrichment
- Sequences
- Chrome Extension
- Google Sheets Add-On
- Bulk & API usage included
- Credit rollover
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by VoilaNorbert
- Email finder
- Email verification
- Enrichment
- Sequences
- Chrome Extension
- Google Sheets Add-On
- Bulk & API usage included
- Credit rollover
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
VoilaNorbert Integrations
VoilaNorbert connects with: Zapier, Salesforce, Pipedrive, Mailshake, Drip, Hubspot, Close.com, Mailchimp, SendGrid, Formstack.
Shared Integrations
Both tools integrate with: Salesforce.
Integrations listed only by Groove by Clari: Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Integrations listed only by VoilaNorbert: Zapier, Pipedrive, Mailshake, Drip, Hubspot, Close.com, Mailchimp, SendGrid, Formstack.
Use Case Recommendations
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for VoilaNorbert
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Groove by Clari | VoilaNorbert |
|---|---|---|
| Starting Price | Contact Sales | $49/mo |
| Top Tier Price | Contact Sales | $499/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 9 | 10 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari serves the multi-channel sales outreach and engagement tracking side of an outbound stack and VoilaNorbert the B2B lead data and contact enrichment side. VoilaNorbert publishes an entry price of $49/mo, while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Groove by Clari and VoilaNorbert for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Groove by Clari and VoilaNorbert?
- Groove by Clari is a sales engagement platform built for multi-channel outreach and engagement tracking, while VoilaNorbert is a data enrichment tool focused on finding and verifying B2B contact emails. They cover different parts of the sales workflow rather than competing directly for the same use case.
- How much does Groove by Clari cost compared to VoilaNorbert?
- VoilaNorbert publishes a starting price of $49 per month for its Valet plan, with tiers going up to $499 per month for 50,000 leads monthly. Groove by Clari uses custom, contact-sales pricing with only one listed plan, so the two cannot be compared directly on list price.
- Do Groove by Clari and VoilaNorbert integrate with each other or share any integrations?
- Both tools integrate with Salesforce, which is their only shared integration listed. Groove by Clari also connects with Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack, while VoilaNorbert also connects with Zapier, Pipedrive, Mailshake, Drip, Hubspot, Close.com, Mailchimp, SendGrid, and Formstack.
- Which tool is better for a sales team, Groove by Clari or VoilaNorbert?
- It depends on the priority. Groove by Clari is built for coordinating outreach across email, phone, and social channels, making it a fit for SDR teams and sales managers running multi-channel sequences. VoilaNorbert is built for finding accurate contact data, making it a fit for teams that need lead data enrichment. Many teams use both.
- Can Groove by Clari and VoilaNorbert be used together?
- Yes, the article notes that many teams run one of each since they serve different parts of the outbound workflow. Groove by Clari handles multi-channel engagement and tracking, while VoilaNorbert handles finding and verifying contact data, and both integrate with Salesforce.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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