Groove by Clari vs Vtiger: Sales Engagement Platform vs CRM Platform Comparison
Compare Groove by Clari (sales engagement platform) and Vtiger (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Groove by Clari is a Salesforce-native sales engagement platform built for multi-channel outreach, email tracking, dialing, and activity logging, while Vtiger is an all-in-one AI CRM covering sales, marketing, help desk, projects, and inventory. Vtiger publishes a $15/mo entry plan; Groove by Clari uses custom, contact-sales pricing. Many teams run both together rather than choosing one.
Key takeaways
- Vtiger's entry plan, One Growth, is priced at $15/mo, while its top listed tier, One AI, is $66/mo.
- Groove by Clari publishes only one plan, Groove, priced as Contact Sales, compared to Vtiger's five listed pricing tiers.
- Vtiger offers a free tier called One Pilot, useful for evaluating the platform without upfront cost.
- Groove by Clari and Vtiger share only two listed integrations directly, Gmail and Microsoft Outlook.
- Groove by Clari lists deep Salesforce integration and auto-logging of all activities to Salesforce as core features, while Vtiger lists contact, account and lead management plus marketing campaigns.
Reviewed and updated September 21, 2026
Groove by Clari (sales engagement platform) and Vtiger (CRM platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking; Vtiger is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, and Vtiger lists contact, account & lead management and marketing campaigns.
Vtiger publishes an entry price of $15/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, Groove by Clari is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Vtiger. Many teams run one of each.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
Vtiger is Vtiger is an all-in-one AI CRM covering sales, marketing, help desk, projects and inventory in one platform. Licences come in a Standard User tier with full access to every app and a cheaper Single App User tier with write access to one app and read-only access to the rest.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove
One Growth
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Vtiger Pricing (as of September 2026)
| Plan | Price |
|---|---|
| One Growth | $15/mo |
| One Professional | $42/mo |
| One Enterprise | $58/mo |
| One AI | $66/mo |
| One Pilot | Free |
Source: Vtiger Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Vtiger offers 5 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Vtiger includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- Contact, Account & Lead Management
- Marketing Campaigns
- Help Desk & Customer Portal
- Inventory & Invoicing
- Reports & Dashboards
- Advanced Sales Automation
- and 2 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Vtiger Key Features
- Contact, Account & Lead Management
- Marketing Campaigns
- Help Desk & Customer Portal
- Inventory & Invoicing
- Reports & Dashboards
- Advanced Sales Automation
- Process Designer
- Multi-Currency Support
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by Vtiger
- Contact, Account & Lead Management
- Marketing Campaigns
- Help Desk & Customer Portal
- Inventory & Invoicing
- Reports & Dashboards
- Advanced Sales Automation
- Process Designer
- Multi-Currency Support
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Vtiger Integrations
Vtiger connects with: Gmail, Google Workspace, Microsoft Outlook, Office 365, Microsoft Teams, WhatsApp, Zapier, Mailchimp, QuickBooks, Xero.
Shared Integrations
Both tools integrate with: Gmail, Microsoft Outlook.
Integrations listed only by Groove by Clari: Salesforce, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Integrations listed only by Vtiger: Google Workspace, Office 365, Microsoft Teams, WhatsApp, Zapier, Mailchimp, QuickBooks, Xero.
Use Case Recommendations
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for Vtiger
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
Feature Comparison Summary
| Feature | Groove by Clari | Vtiger |
|---|---|---|
| Starting Price | Contact Sales | $15/mo |
| Top Tier Price | Contact Sales | Free |
| Total Features Listed | 10 | 8 |
| Integrations | 9 | 10 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Vtiger the customer relationship management and sales pipeline tracking side. Vtiger publishes an entry price of $15/mo, while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Vtiger for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between Groove by Clari and Vtiger?
- Groove by Clari is a Salesforce-native sales engagement platform focused on multi-channel outreach, email tracking, dialing, and activity logging. Vtiger is an all-in-one AI CRM covering sales, marketing, help desk, projects, and inventory in one platform. They solve different core problems and many teams use both together.
- How much does Vtiger cost?
- Vtiger lists five pricing tiers: One Growth at $15/mo, One Professional at $42/mo, One Enterprise at $58/mo, One AI at $66/mo, and a free tier called One Pilot. Licences come as either a Standard User tier with full app access or a cheaper Single App User tier.
- How much does Groove by Clari cost?
- Groove by Clari publishes only one plan, called Groove, and its price is listed as Contact Sales rather than a fixed figure. This means it cannot be directly compared to Vtiger's published list prices, and buyers need to reach out to the sales team for a quote.
- Do Groove by Clari and Vtiger integrate with each other?
- The article does not list a direct integration between the two platforms. They do share two listed integrations in common, Gmail and Microsoft Outlook, but Groove by Clari's other integrations include Salesforce, LinkedIn Sales Navigator, Zoom, and Slack, while Vtiger's include Zapier, Mailchimp, QuickBooks, and Xero.
- Should I use Groove by Clari or Vtiger, or both?
- If the priority is coordinating outreach across email, phone, and social channels, Groove by Clari is built for that job. If the priority is organizing contacts, tracking deals, and forecasting revenue, Vtiger fits better. The article notes many teams run one of each rather than choosing only one.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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