Groove by Clari vs Yet Another Mail Merge: Sales Engagement Platform vs Cold Email Platform Comparison
Compare Groove by Clari (sales engagement platform) and Yet Another Mail Merge (cold email platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach across email, phone, and social, using custom Contact Sales pricing. Yet Another Mail Merge is a Gmail-based cold email platform for sending mass personalized campaigns from a Google Sheet, starting free with paid tiers from $6/mo. Many teams use both together.
Key takeaways
- Groove by Clari uses Contact Sales pricing with a single Groove plan listed on its pricing page.
- Yet Another Mail Merge offers 4 pricing tiers: Free, Pro gmail.com at $6/mo, Pro Google Workspace at $12/mo, and Team at $12/mo.
- Yet Another Mail Merge's Free plan caps sending at up to 20 recipients per day, while Pro Google Workspace and Team plans allow up to 1,500 recipients per day per user.
- Groove by Clari integrates with Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, and Clari.
- Yet Another Mail Merge sends through the user's own Gmail or Google Workspace account, so daily sending volume is capped by that account.
Reviewed and updated September 21, 2026
Sales teams building an outbound stack often weigh Groove by Clari, a sales engagement platform for multi-channel sales outreach and engagement tracking, against Yet Another Mail Merge, a cold email platform for cold email outreach. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking; Yet Another Mail Merge is a cold email platform for cold email outreach. By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, and Yet Another Mail Merge lists schedule mail merges and launch follow-up campaigns.
Yet Another Mail Merge publishes an entry price of $0/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, Groove by Clari is the one built for it; for sending campaigns that land in the inbox and generate replies, that is Yet Another Mail Merge. Many teams run one of each.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
Yet Another Mail Merge is Mail merge for Gmail that sends mass personalized email from a Google Sheet and tracks opens, clicks, responses, bounces and unsubscribes in real time from the sheet. Sending goes through the user's own Gmail or Google Workspace account, so daily volume is capped by that account.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove
Free
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Yet Another Mail Merge Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Free | Free | 1 user | Up to 20 recipients / day |
| Pro gmail.com | $6/mo | 1 user | Up to 400 recipients / day |
| Pro Google Workspace | $12/mo | 1 user | Up to 1,500 recipients / day |
| Team | $12/mo | 5 Workspace accounts | Up to 1,500 recipients / day / user |
Source: Yet Another Mail Merge Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Yet Another Mail Merge offers 4 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Yet Another Mail Merge includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- Schedule mail merges
- Launch follow-up campaigns
- Track opens and clicks
- Track email responses
- Send using an alias
- Add personalized attachments
- and 4 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Yet Another Mail Merge Key Features
- Schedule mail merges
- Launch follow-up campaigns
- Track opens and clicks
- Track email responses
- Send using an alias
- Add personalized attachments
- Automatic over-quota splitting
- Send Google Form email notifications
- Create one-click surveys
- Follow up in the same thread
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by Yet Another Mail Merge
- Schedule mail merges
- Launch follow-up campaigns
- Track opens and clicks
- Track email responses
- Send using an alias
- Add personalized attachments
- Automatic over-quota splitting
- Send Google Form email notifications
- Create one-click surveys
- Follow up in the same thread
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Yet Another Mail Merge Integrations
Yet Another Mail Merge connects with: Gmail, Google Workspace, Google Sheets, Google Contacts, Google Forms.
Shared Integrations
Both tools integrate with: Gmail.
Integrations listed only by Groove by Clari: Salesforce, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Integrations listed only by Yet Another Mail Merge: Google Workspace, Google Sheets, Google Contacts, Google Forms.
Use Case Recommendations
Best Fit for Groove by Clari
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for Yet Another Mail Merge
- Budget-conscious teams looking for an affordable cold email platform
- Teams that want to start free and scale up as needs grow
- Sales teams running high-volume outbound email campaigns
- Agencies managing multiple client outreach programs
Feature Comparison Summary
| Feature | Groove by Clari | Yet Another Mail Merge |
|---|---|---|
| Starting Price | Contact Sales | Free |
| Top Tier Price | Contact Sales | $12/mo |
| Total Features Listed | 10 | 10 |
| Integrations | 9 | 5 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and cold email outreach requirements and monthly budget
- Estimate your expected sequences and engagement actions and email sending volume to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Yet Another Mail Merge the cold email outreach side. Yet Another Mail Merge publishes an entry price (a free tier), while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Yet Another Mail Merge for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between Groove by Clari and Yet Another Mail Merge?
- Groove by Clari is a sales engagement platform built for multi-channel outreach and engagement tracking, with deep Salesforce integration. Yet Another Mail Merge is a cold email platform that sends mass personalized emails from a Google Sheet through Gmail, tracking opens, clicks, responses, bounces, and unsubscribes.
- How much does Yet Another Mail Merge cost?
- Yet Another Mail Merge has a Free plan allowing up to 20 recipients per day for 1 user. Paid tiers include Pro gmail.com at $6/mo for up to 400 recipients per day, Pro Google Workspace at $12/mo for up to 1,500 recipients per day, and Team at $12/mo for 5 Workspace accounts.
- How much does Groove by Clari cost?
- Groove by Clari uses Contact Sales pricing, meaning there is no published list price and only one plan, called Groove, is listed on its pricing page. Buyers need to reach out to the vendor's sales team for a quote based on usage needs.
- Can I use both Groove by Clari and Yet Another Mail Merge together?
- Yes, many teams run one of each. Groove by Clari coordinates outreach across email, phone, and social channels, while Yet Another Mail Merge handles sending cold email campaigns designed to land in the inbox and generate replies, so the two tools cover different parts of the outbound workflow.
- Does Yet Another Mail Merge work outside of Gmail?
- No, sending goes through the user's own Gmail or Google Workspace account, which caps daily sending volume based on that account. It is designed as a mail merge tool for Gmail that sends personalized email from a Google Sheet.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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