Groove by Clari vs Zeliq: Sales Engagement Platform Comparison
Compare Groove by Clari and Zeliq side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.
Groove by Clari is a Salesforce-native sales engagement platform using custom, contact-sales pricing with one plan, built around deep Salesforce integration and multichannel engagement flows. Zeliq is a prospecting and engagement platform starting free at $0/mo, adding a $59/mo Starter tier, and centered on lead search, waterfall enrichment, and multichannel sequences across email, call, and social.
Key takeaways
- Groove by Clari offers one pricing plan listed as Contact Sales, with no published list price.
- Zeliq offers three pricing tiers: a Free Basic plan, a $59/mo Starter plan, and a Custom plan starting from 24k credits per user per year.
- Groove by Clari's feature list centers on deep Salesforce integration, auto-logging to Salesforce, and account-based engagement workflows.
- Zeliq's feature list centers on lead search with basic and advanced filters, waterfall enrichment, and a Chrome extension for enrichment.
- Both platforms share integrations with Salesforce and Gmail, while Groove by Clari also connects to Microsoft 365, Zoom, and Slack, and Zeliq also connects to HubSpot, Pipedrive, Aircall, and Ringover.
Reviewed and updated September 21, 2026
Finding the right sales engagement platform can directly impact your revenue pipeline. Groove by Clari and Zeliq both aim to solve the same core problem (coordinating outreach across email, phone, and social channels), yet they approach it differently. Let's break down the specifics.
The Quick Answer
By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, while Zeliq lists multichannel sequences across email, call and social and lead search with basic and advanced filters. A capability both offer can appear under different names, so read both feature lists below.
Zeliq publishes an entry price of $0/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
Zeliq is Sales prospecting and engagement platform that combines a lead search and waterfall enrichment hub with multichannel sequences across email, calls and social, plus a connected dialer and CRM sync.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove
Basic
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
Zeliq Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Basic | Free | Import up to 100 leads per month | Run 2 active sequences (emails only) |
| Starter | $59/mo | 750 credits / month | 75 phone numbers or 750 emails |
| Custom | Contact Sales | Starts as from 24k credits/user/year | - |
Source: Zeliq Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Zeliq offers 3 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Zeliq includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- Multichannel sequences across email, call and social
- Lead search with basic and advanced filters
- Enrichment Hub with waterfall enrichment
- Chrome extension for enrichment
- Lead engagement scoring
- Dialer connection for calling from the platform
- and 4 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Zeliq Key Features
- Multichannel sequences across email, call and social
- Lead search with basic and advanced filters
- Enrichment Hub with waterfall enrichment
- Chrome extension for enrichment
- Lead engagement scoring
- Dialer connection for calling from the platform
- Social automation
- SDR and manager cockpits for reporting
- Two-way CRM integration to pull and push records
- Enrichment API
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by Zeliq
- Multichannel sequences across email, call and social
- Lead search with basic and advanced filters
- Enrichment Hub with waterfall enrichment
- Chrome extension for enrichment
- Lead engagement scoring
- Dialer connection for calling from the platform
- Social automation
- SDR and manager cockpits for reporting
- Two-way CRM integration to pull and push records
- Enrichment API
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Zeliq Integrations
Zeliq connects with: HubSpot, Salesforce, Pipedrive, Aircall, Ringover, Gmail, Microsoft, API.
Shared Integrations
Both tools integrate with: Salesforce, Gmail.
Integrations listed only by Groove by Clari: Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Integrations listed only by Zeliq: HubSpot, Pipedrive, Aircall, Ringover, Microsoft, API.
Use Case Recommendations
Best Fit for Groove by Clari
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for Zeliq
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Groove by Clari | Zeliq |
|---|---|---|
| Starting Price | Contact Sales | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 10 |
| Integrations | 9 | 8 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari and Zeliq both serve the multi-channel sales outreach and engagement tracking market. Zeliq publishes an entry price (a free tier), while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Zeliq for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between Groove by Clari and Zeliq?
- Groove by Clari is a Salesforce-native sales engagement platform that keeps all activity data inside Salesforce, automating email sequences, logging, and analytics. Zeliq is a prospecting and engagement platform that combines lead search and waterfall enrichment with multichannel sequences across email, calls, and social, plus a connected dialer and CRM sync.
- How much does Groove by Clari cost compared to Zeliq?
- Groove by Clari uses custom pricing with a single plan listed as Contact Sales, so no fixed price is published. Zeliq publishes a Free Basic plan at $0/mo, a Starter plan at $59/mo with 750 credits per month, and a Custom tier starting from 24k credits per user per year.
- Does Zeliq have a free plan?
- Yes, Zeliq offers a Free Basic plan that allows importing up to 100 leads per month and running two active email-only sequences. Groove by Clari does not list a free tier and instead requires contacting sales for pricing.
- Which tool integrates better with Salesforce?
- Groove by Clari is built around deep, native Salesforce integration, including auto-logging of all activities directly to Salesforce. Zeliq also integrates with Salesforce, along with HubSpot, Pipedrive, Aircall, and Ringover, but Salesforce integration is not its central design focus the way it is for Groove by Clari.
- Which platform is better for lead prospecting and enrichment?
- Zeliq is built around lead prospecting features, including lead search with basic and advanced filters, an Enrichment Hub with waterfall enrichment, a Chrome extension for enrichment, and an Enrichment API. Groove by Clari does not list these lead search or enrichment features among its capabilities.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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