Groove by Clari vs ZeroBounce: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Groove by Clari (sales engagement platform) and ZeroBounce (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Groove by Clari is a Salesforce-native sales engagement platform for multi-channel outreach and engagement tracking, while ZeroBounce is an email verification and data enrichment tool for validating and scoring B2B contact data. Groove uses custom, contact-sales pricing, and ZeroBounce starts free. Many teams use both together rather than choosing one over the other.
Key takeaways
- Groove by Clari uses contact-based custom pricing with only one published plan, called Groove.
- ZeroBounce offers four pricing tiers: a free Freemium plan with 100 free monthly verifications, Pay as You Go from 2,000 email addresses, ZeroBounce ONE at $99 per month, and a custom ZeroBounce ONE Custom tier.
- Groove by Clari lists ten features including deep Salesforce integration, multi-channel engagement flows, and a dialer with call logging, while ZeroBounce lists eight features including email validation, email scoring, and email warmup.
- Groove by Clari integrates with Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack.
- ZeroBounce integrates with HubSpot, Salesforce, Mailchimp, Klaviyo, ActiveCampaign, Pipedrive, Zoho CRM, Zapier, Make, and Shopify, and Salesforce is the only integration both tools share.
Reviewed and updated September 21, 2026
Groove by Clari is a sales engagement platform; ZeroBounce is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: multi-channel sales outreach and engagement tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Groove by Clari is a sales engagement platform for multi-channel sales outreach and engagement tracking; ZeroBounce is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Groove by Clari lists deep salesforce integration and multi-channel engagement flows, and ZeroBounce lists email validation and email scoring.
ZeroBounce publishes an entry price of $0/mo; Groove by Clari uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, Groove by Clari is the one built for it; for finding accurate contact data for target accounts, that is ZeroBounce. Many teams run one of each.
Understanding the Core Difference
Groove by Clari is Salesforce-native sales engagement platform (part of Clari, which merged with Salesloft in December 2025) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
ZeroBounce is Email verification service that validates email addresses in bulk or through a real-time API and scores catch-all addresses. Also offers an email finder, inbox placement testing, blacklist and DMARC monitoring and email warmup.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Groove
Freemium
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Groove's product and pricing pages on clari.com now redirect to Salesloft. Clari and Salesloft completed their merger on December 3, 2025, and Salesloft's merger page says the two "are now operating as one company, with Salesloft as our go-forward company and platform brand." Salesloft's site still offers a Groove login, and the merged company's customer FAQ says it has no current plans for required migrations from one product to the other. The Groove details above describe the product as Clari listed it, so confirm current packaging and price with Salesloft.
Sources: Clari and Salesloft complete merger, Salesloft and Clari are now one company, merger customer FAQ
ZeroBounce Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Freemium | Free | 100 free monthly email verifications |
| Pay as You Go | Usage-based | From 2,000 email addresses |
| ZeroBounce ONE | $99/mo | - |
| ZeroBounce ONE Custom | Contact Sales | - |
Source: ZeroBounce Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
ZeroBounce offers 4 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
ZeroBounce includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
- Email Validation
- Email Scoring
- Email Finder
- Inbox Placement Tests
- Email Server Tests
- Blacklist Monitoring
- and 2 more listed below
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
ZeroBounce Key Features
- Email Validation
- Email Scoring
- Email Finder
- Inbox Placement Tests
- Email Server Tests
- Blacklist Monitoring
- DMARC Monitor
- Email Warmup
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Listed only by ZeroBounce
- Email Validation
- Email Scoring
- Email Finder
- Inbox Placement Tests
- Email Server Tests
- Blacklist Monitoring
- DMARC Monitor
- Email Warmup
Integration Ecosystem
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
ZeroBounce Integrations
ZeroBounce connects with: HubSpot, Salesforce, Mailchimp, Klaviyo, ActiveCampaign, Pipedrive, Zoho CRM, Zapier, Make, Shopify.
Shared Integrations
Both tools integrate with: Salesforce.
Integrations listed only by Groove by Clari: Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Integrations listed only by ZeroBounce: HubSpot, Mailchimp, Klaviyo, ActiveCampaign, Pipedrive, Zoho CRM, Zapier, Make, Shopify.
Use Case Recommendations
Best Fit for Groove by Clari
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for ZeroBounce
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Groove by Clari | ZeroBounce |
|---|---|---|
| Starting Price | Contact Sales | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 9 | 10 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Groove by Clari serves the multi-channel sales outreach and engagement tracking side of an outbound stack and ZeroBounce the B2B lead data and contact enrichment side. ZeroBounce publishes an entry price (a free tier), while Groove by Clari uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit ZeroBounce for current information; Groove's former page on clari.com now redirects to Salesloft.
Frequently asked questions.
Frequently asked questions- What is the main difference between Groove by Clari and ZeroBounce?
- Groove by Clari is a sales engagement platform built for multi-channel outreach and engagement tracking, natively logging activity in Salesforce. ZeroBounce is a data enrichment tool focused on email validation, email scoring, and related deliverability checks like blacklist and DMARC monitoring. They serve different parts of the sales workflow rather than competing directly.
- How much does Groove by Clari cost compared to ZeroBounce?
- Groove by Clari publishes only custom, contact-sales pricing with one plan called Groove. ZeroBounce publishes four tiers: a free Freemium plan with 100 free monthly verifications, Pay as You Go starting from 2,000 email addresses, ZeroBounce ONE at $99 per month, and a custom ZeroBounce ONE Custom tier. Because Groove has no list price, the two cannot be directly compared.
- Do Groove by Clari and ZeroBounce integrate with each other or share any tools?
- The article lists Salesforce as the only integration both tools share. Groove by Clari also connects with Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack, while ZeroBounce connects with HubSpot, Mailchimp, Klaviyo, ActiveCampaign, Pipedrive, Zoho CRM, Zapier, Make, and Shopify.
- Can I use Groove by Clari and ZeroBounce together?
- Yes, the article notes that many teams run one of each because they solve different problems: Groove by Clari handles multi-channel sales outreach and engagement tracking, while ZeroBounce handles finding and validating accurate B2B contact data for target accounts.
- Which tool should I choose if I only need one?
- If the priority is coordinating outreach across email, phone, and social channels, Groove by Clari is built for that. If the priority is finding accurate contact data for target accounts, ZeroBounce is the fit. The choice depends on which part of the sales workflow needs support.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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