Tool Comparisons

    Growbots vs Mailshake: Cold Email Platform Comparison

    Compare Growbots and Mailshake side by side. See pricing, features, and integrations to choose the right cold email platform for your needs.

    Editorial illustration for Growbots vs Mailshake
    September 1, 2026Updated September 2, 20265 min read
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    The short answer

    Growbots and Mailshake are both cold email platforms, but they differ in pricing and focus. Growbots starts free and centers on a 180M+ prospect database with email verification, while Mailshake starts at $29/mo and centers on unlimited email warmup, unlimited campaigns, and sales engagement features like a VOIP dialer and LinkedIn automation.

    Key takeaways

    • Growbots offers a free entry plan while Mailshake's entry plan, Starter, costs $29/mo.
    • Growbots publishes 3 pricing tiers (Freemium, Starter Outreach at $29/mo, Pro Outreach at $39/mo), while Mailshake publishes 4 tiers up to $99/mo plus a custom Agency Plan.
    • Growbots lists a database of over 180 million prospects with email verification on import, a feature not listed by Mailshake.
    • Mailshake lists unlimited email warmup and unlimited campaigns, along with a VOIP dialer for the US and Canada and LinkedIn automation on its Sales Engagement+ tier.
    • Growbots integrates with 7 tools including Gmail, Outlook, SMTP, and IMAP, while Mailshake integrates with Salesforce, Pipedrive, HubSpot, and Zapier.

    Reviewed and updated September 2, 2026

    Growbots vs Mailshake: Cold Email Platform Comparison

    Growbots and Mailshake are both cold email platforms. Choosing between them depends on your team size, budget, and specific cold email outreach requirements. Here is what each vendor publishes about pricing, features, and integrations.

    The Quick Answer

    By each vendor's own wording, Growbots lists explore database of 180m+ prospects and email verification on import, while Mailshake lists unlimited email warmup and unlimited campaigns. A capability both offer can appear under different names, so read both feature lists below.

    Growbots offers a lower entry point at $0/mo compared to Mailshake at $29/mo.

    If your priority is sending campaigns that land in the inbox and generate replies, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.

    Understanding the Core Difference

    Growbots is Cold email software that finds prospects in a 180M+ contact database, warms up sending inboxes and automates outbound email campaigns. Also sells a Concierge service in which its own team runs the outbound process.

    Mailshake is Sales engagement platform with email outreach, VOIP dialer, and LinkedIn automation for sales teams.

    Both platforms offer a/b testing. Where they diverge is in their approach to pricing tiers and advanced capabilities.

    Pricing Comparison

    Pricing table: Pricing Comparison (Growbots, Mailshake, Freemium, Starter)

    FreeGrowbots entry plan

    Freemium

    $29/moMailshake entry plan

    Starter

    Entry pricing for Growbots and Mailshake, as published on each vendor's own pricing page.

    Growbots Pricing (as of September 2026)

    PlanPriceContactsEmails
    FreemiumFreeBasic Filters; partial access to the 180M+ prospect database20 email accounts; 3 sequences; up to 20 per email daily
    Starter Outreach$29/moCredits (Per Propsect) From $0.13Unlimited email accounts; unlimited sequences; up to 100 per email daily
    Pro Outreach$39/moCredits (Per Propsect) From $0.13Unlimited email accounts; unlimited sequences; up to 500 per email daily

    Source: Growbots Pricing

    Mailshake Pricing (as of September 2026)

    PlanPriceContactsEmails
    Starter$29/moUNLIMITED uploaded contacts1,500 email sends per month
    Email Outreach$49/moUNLIMITED uploaded contactsUNLIMITED email sends per month
    Sales Engagement$99/moUNLIMITED uploaded contactsUNLIMITED email sends per month
    Agency PlanContact SalesUNLIMITED uploaded contactsUNLIMITED email sends per month

    Source: Mailshake Pricing

    Pricing Analysis

    Growbots is more affordable at the entry level ($0/mo vs $29/mo). For teams with tight budgets or those just getting started with cold email outreach, this price difference matters.

    Mailshake offers 4 pricing tiers compared to Growbots's 3, giving you more granularity as you scale.

    Growbots includes a free tier, letting you test the platform before committing financially.

    Features Breakdown

    Growbots lists
    • Explore Database of 180M+ Prospects
    • Email Verification on Import
    • Gradual Automatic Warmup
    • Custom Tracking Domain
    • Spintax Formulas
    • Shared Inbox
    • and 3 more listed below
    Both tools
    • A/B Testing
    Mailshake lists
    • Unlimited email warmup
    • Unlimited campaigns
    • Mail merge
    • AI email writing
    • Email rotation
    • Unified inbox
    • and 3 more listed below
    What Growbots and Mailshake each list on their own pages. The split is by exact wording, so a capability both offer can appear on both sides under different names.

    Growbots Key Features

    • Explore Database of 180M+ Prospects
    • Email Verification on Import
    • Gradual Automatic Warmup
    • Custom Tracking Domain
    • Spintax Formulas
    • A/B Testing
    • Shared Inbox
    • Out-Of-Office Rescheduling
    • Warm Replies Detection
    • Email Templates Generator

    Mailshake Key Features

    • Unlimited email warmup
    • Unlimited campaigns
    • Mail merge
    • A/B testing
    • AI email writing
    • Email rotation
    • Unified inbox
    • LinkedIn automation (Sales Engagement+)
    • VOIP dialer (US/Canada unlimited)
    • Lead Catcher

    Shared Capabilities

    Both Growbots and Mailshake include:

    • A/B Testing

    The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

    Listed only by Growbots

    • Explore Database of 180M+ Prospects
    • Email Verification on Import
    • Gradual Automatic Warmup
    • Custom Tracking Domain
    • Spintax Formulas
    • Shared Inbox
    • Out-Of-Office Rescheduling
    • Warm Replies Detection
    • Email Templates Generator

    Listed only by Mailshake

    • Unlimited email warmup
    • Unlimited campaigns
    • Mail merge
    • AI email writing
    • Email rotation
    • Unified inbox
    • LinkedIn automation (Sales Engagement+)
    • VOIP dialer (US/Canada unlimited)
    • Lead Catcher

    Integration Ecosystem

    Integration flow: Integration Ecosystem (Growbots, Mailshake, Salesforce, HubSpot)

    Growbots Integrations

    Growbots connects with: Salesforce, HubSpot, Zapier, Gmail, Outlook, SMTP, IMAP.

    Mailshake Integrations

    Mailshake connects with: Salesforce, Pipedrive, HubSpot, Zapier.

    Shared Integrations

    Both tools integrate with: Salesforce, HubSpot, Zapier.

    Integrations listed only by Growbots: Gmail, Outlook, SMTP, IMAP.

    Integrations listed only by Mailshake: Pipedrive.

    Use Case Recommendations

    Best Fit for Growbots

    • Budget-conscious teams looking for an affordable cold email platform
    • Organizations with complex tech stacks needing broad integration support (7 integrations)
    • Teams that want to start free and scale up as needs grow

    Best Fit for Mailshake

    • Budget-conscious teams looking for an affordable cold email platform
    • Enterprise buyers who prefer custom pricing and dedicated support
    • Sales teams running high-volume outbound email campaigns
    • Agencies managing multiple client outreach programs

    Feature Comparison Summary

    FeatureGrowbotsMailshake
    Starting PriceFree$29/mo
    Top Tier Price$39/moContact Sales
    Total Features Listed1010
    Integrations74
    Founded2014N/A

    Getting Started Checklist

    Before-and-after steps: Getting Started Checklist (Define cold email, Estimate expected email, List integrations, Sign up)

    1. Define your cold email outreach requirements and monthly budget
    2. Estimate your expected email sending volume to find the right tier
    3. List the integrations your team currently relies on
    4. Sign up for free trials or demos of both platforms
    5. Run a small test with each tool before making a commitment
    6. Evaluate the onboarding experience and support quality

    Final Thoughts

    Growbots and Mailshake both serve the cold email outreach market. Growbots offers a more accessible entry point, while Mailshake starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

    Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

    Pricing and features verified as of September 2026. Visit Growbots and Mailshake for current information.

    Questions

    Frequently asked questions.

    Frequently asked questions
    Which is cheaper, Growbots or Mailshake?
    Growbots is cheaper at the entry level. It offers a free Freemium plan, while Mailshake's lowest tier, Starter, costs $29/mo. Growbots' paid tiers run $29/mo and $39/mo, while Mailshake's paid tiers run $29/mo, $49/mo, and $99/mo, with a custom-priced Agency Plan on top.
    What features does Growbots have that Mailshake doesn't list?
    Growbots lists a database of over 180 million prospects, email verification on import, gradual automatic warmup, a custom tracking domain, spintax formulas, a shared inbox, out-of-office rescheduling, warm replies detection, and an email templates generator, none of which appear on Mailshake's published feature list.
    What features does Mailshake have that Growbots doesn't list?
    Mailshake lists unlimited email warmup, unlimited campaigns, mail merge, AI email writing, email rotation, a unified inbox, LinkedIn automation on its Sales Engagement+ tier, a VOIP dialer with unlimited US/Canada calling, and Lead Catcher, none of which appear on Growbots' published feature list.
    Do Growbots and Mailshake integrate with the same tools?
    They share three integrations: Salesforce, HubSpot, and Zapier. Beyond that, Growbots also connects with Gmail, Outlook, SMTP, and IMAP, giving it 7 total integrations, while Mailshake also connects with Pipedrive.
    Which tool is better for teams on a tight budget?
    Both Growbots and Mailshake are recommended for budget-conscious teams looking for an affordable cold email platform. Growbots has the added advantage of a free tier, which lets teams test the platform before committing financially, whereas Mailshake's lowest tier starts at $29/mo.
    GrowbotsMailshakeCold Email PlatformComparisonemail-sending
    Byline

    About the author.

    Tim Carden

    Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.

    Tim Carden · CMO / CTO

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