Hunter vs Wiza: Data Enrichment Tool Comparison
Compare Hunter and Wiza side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Hunter and Wiza both start with a free plan, but they differ in feature emphasis and pricing structure beyond that. Hunter lists domain search, email finder, and email verification alongside cold email sequences, while Wiza lists unlimited email reveals, AI research, and CRM push. Choice depends on budget, team size, and workflow fit.
Key takeaways
- Hunter's free plan includes 50 credits per month, while Wiza's free plan includes 20 valid emails and 5 phone numbers.
- Wiza's paid tiers start at $49/mo for the Starter plan and go up to $199/mo for the Email plus Phone plan.
- Hunter's paid tiers, Starter through Scale, require contacting sales rather than listing a fixed price.
- Hunter lists 8 features including Domain Search and AI Writing Assistant, and Wiza lists 8 features including AI Research and Wiza Prospect.
- Both tools share integrations with HubSpot, Salesforce, Pipedrive, Zoho CRM, Zapier, and Clay, while Hunter alone integrates with Gmail, Outlook, Google Sheets, and Make, and Wiza alone integrates with Outreach, Salesloft, Attio, and Gong Engage.
Reviewed and updated September 2, 2026
Hunter vs Wiza: Data Enrichment Tool Comparison
If you are comparing B2B lead data and contact enrichment tools, Hunter and Wiza will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.
The Quick Answer
By each vendor's own wording, Hunter lists domain search and email finder, while Wiza lists unlimited email reveals and ai research. A capability both offer can appear under different names, so read both feature lists below.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Hunter is Hunter finds and verifies professional email addresses for marketers, salespeople and recruiters, and also sends cold email sequences from the same platform.
Wiza is B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Hunter Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 50 credits per month |
| Starter | Contact Sales | 24,000 credits per year |
| Growth | Contact Sales | 120,000 credits per year |
| Scale | Contact Sales | 300,000 credits per year |
| Enterprise | Contact Sales | Custom number of credits |
Source: Hunter Pricing
Wiza Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 20 valid emails and 5 phone numbers |
| Starter | $49/mo | 100 valid emails per month and 100 phone numbers per month |
| $99/mo | 500 valid emails per month | |
| Email + Phone | $199/mo | 500 valid emails per month and 500 phone numbers per month |
| Team Plan | Contact Sales | 3+ users, unlimited valid emails and unlimited phone numbers |
Source: Wiza Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- Domain Search
- Email Finder
- Email Verifier
- Auto-verification
- Lead enrichment
- Advanced Discover filters
- and 2 more listed below
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- and 2 more listed below
Hunter Key Features
- Domain Search
- Email Finder
- Email Verifier
- Auto-verification
- Lead enrichment
- Advanced Discover filters
- AI Writing Assistant
- Unlimited team members
Wiza Key Features
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Hunter
- Domain Search
- Email Finder
- Email Verifier
- Auto-verification
- Lead enrichment
- Advanced Discover filters
- AI Writing Assistant
- Unlimited team members
Listed only by Wiza
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
Integration Ecosystem
Hunter Integrations
Hunter connects with: HubSpot, Salesforce, Pipedrive, Zoho CRM, Gmail, Outlook, Google Sheets, Zapier, Make, Clay.
Wiza Integrations
Wiza connects with: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Shared Integrations
Both tools integrate with: HubSpot, Salesforce, Pipedrive, Zoho CRM, Zapier, Clay.
Integrations listed only by Hunter: Gmail, Outlook, Google Sheets, Make.
Integrations listed only by Wiza: Outreach, Salesloft, Attio, Gong Engage.
Use Case Recommendations
Best Fit for Hunter
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Wiza
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Hunter | Wiza |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 10 |
| Founded | 2015 | N/A |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Hunter and Wiza both serve the B2B lead data and contact enrichment market. Hunter offers a more accessible entry point, while Wiza starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Hunter and Wiza for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Hunter or Wiza?
- Both platforms start at $0 per month on their free tiers. Beyond that, Wiza has listed paid pricing starting at $49/mo for its Starter plan, while Hunter's paid tiers, Starter through Scale, all require contacting sales for pricing rather than displaying a fixed rate.
- What features does Hunter offer that Wiza doesn't list?
- Hunter lists Domain Search, Email Finder, Email Verifier, Auto-verification, Lead enrichment, Advanced Discover filters, AI Writing Assistant, and Unlimited team members. These are listed only by Hunter based on each vendor's own exact wording, though Wiza may offer similar capabilities under different naming.
- What features does Wiza offer that Hunter doesn't list?
- Wiza lists Unlimited email reveals, AI Research, CRM integrations, Team analytics, Wiza Prospect, Advanced fields, CSV import, and API access. These appear only on Wiza's own feature list, though Hunter may provide comparable functionality described differently.
- Do Hunter and Wiza integrate with the same tools?
- They share several integrations including HubSpot, Salesforce, Pipedrive, Zoho CRM, Zapier, and Clay. Hunter additionally integrates with Gmail, Outlook, Google Sheets, and Make, while Wiza additionally integrates with Outreach, Salesloft, Attio, and Gong Engage.
- Which tool is better for enterprise buyers?
- Both Hunter and Wiza are suited to enterprise buyers who prefer custom pricing and dedicated support, according to the article's use case recommendations. Both also work for budget-conscious teams wanting an affordable entry point and teams that want to start free and scale up as needs grow.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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