Icypeas vs LeadMagic: Data Enrichment Tool Comparison
Compare Icypeas and LeadMagic side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Icypeas is the more affordable data enrichment tool, starting at $19 per month with 4 pricing tiers, while LeadMagic starts at $49.99 per month across 6 tiers with broader integrations. Icypeas suits budget-conscious teams verifying emails and researching accounts. LeadMagic suits teams needing wider integration support or enterprise-grade custom pricing.
Key takeaways
- Icypeas starts at $19 per month for 1,000 credits, while LeadMagic starts at $49.99 per month for 2,000 monthly credits.
- Icypeas offers 4 pricing tiers (Basic, Premium, Advanced, Hypergrowth) compared to LeadMagic's 6 tiers (Basic through Ultimate, plus Enterprise).
- Both tools share Email Finder as a core capability and integrate with n8n, Make, Zapier, and Clay.
- LeadMagic lists 10 integrations including Smartlead, Instantly, Email Bison, Salesforce, Slack, and Apollo, while Icypeas lists 6 including Google Sheets and MCP.
- LeadMagic's Professional and Ultimate plans include unmetered search API access at 5 RPS and 10 RPS account-wide, respectively.
Reviewed and updated September 2, 2026
Icypeas vs LeadMagic: Data Enrichment Tool Comparison
Sales teams evaluating B2B lead data and contact enrichment tools often narrow their shortlist to Icypeas and LeadMagic. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, Icypeas lists email verifier and domain scan, while LeadMagic lists mobile finder and email validation. A capability both offer can appear under different names, so read both feature lists below.
Icypeas offers a lower entry point at $19/mo compared to LeadMagic at $49.99/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Icypeas is Helps B2B teams find and verify professional email addresses, enrich leads and identify LinkedIn profiles, through a web app or an API. Credits are charged only for found emails.
LeadMagic is Pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence and buying signals, delivered through CSV, API, an MCP server and integrations.
Both platforms offer email finder. Where they diverge is in their approach to pricing tiers and advanced capabilities.
Pricing Comparison
Basic
Basic
Icypeas Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $19/mo | 1,000 credits |
| Premium | $39/mo | 4,000 credits |
| Advanced | $89/mo | 10,000 credits |
| Hypergrowth | $499/mo | 100,000 credits |
Source: Icypeas Pricing
LeadMagic Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $49.99/mo | 2,000 monthly credits; no rollover; search and export not included |
| Essential | $99/mo | 5,000 monthly credits; search and export included at 10,000 rows/day; up to 2 months banked |
| Growth | $249/mo | 20,000 monthly credits; search and export included at 25,000 rows/day; up to 2 months banked |
| Professional | $499/mo | 50,000 monthly credits; search and export included at 50,000 rows/day; unmetered search API at 5 RPS account-wide |
| Ultimate | $849/mo | 100,000 monthly credits; search and export included at 100,000 rows/day; unmetered search API at 10 RPS account-wide |
| Enterprise | Contact Sales | Custom volume with a credit price lock and a dedicated SLA |
Source: LeadMagic Pricing
Pricing Analysis
Icypeas is more affordable at the entry level ($19/mo vs $49.99/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment, this price difference matters.
LeadMagic offers 6 pricing tiers compared to Icypeas's 4, giving you more granularity as you scale.
Features Breakdown
- Email Verifier
- Domain Scan
- Profile Scraper
- Company Scraper
- Reverse Email Lookup
- Catch-All verification
- and 1 more listed below
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- and 1 more listed below
Icypeas Key Features
- Email Finder
- Email Verifier
- Domain Scan
- Profile Scraper
- Company Scraper
- Reverse Email Lookup
- Catch-All verification
- Credits roll over
LeadMagic Key Features
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Shared Capabilities
Both Icypeas and LeadMagic include:
- Email Finder
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Icypeas
- Email Verifier
- Domain Scan
- Profile Scraper
- Company Scraper
- Reverse Email Lookup
- Catch-All verification
- Credits roll over
Listed only by LeadMagic
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Integration Ecosystem
Icypeas Integrations
Icypeas connects with: Google Sheets, n8n, Make, Zapier, Clay, MCP.
LeadMagic Integrations
LeadMagic connects with: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.
Shared Integrations
Both tools integrate with: n8n, Make, Zapier, Clay.
Integrations listed only by Icypeas: Google Sheets, MCP.
Integrations listed only by LeadMagic: Smartlead, Instantly, Email Bison, Salesforce, Slack, Apollo.
Use Case Recommendations
Best Fit for Icypeas
- Budget-conscious teams looking for an affordable data enrichment tool
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Best Fit for LeadMagic
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Icypeas | LeadMagic |
|---|---|---|
| Starting Price | $19/mo | $49.99/mo |
| Top Tier Price | $499/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 6 | 10 |
| Founded | 2022 | N/A |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Icypeas and LeadMagic both serve the B2B lead data and contact enrichment market. Icypeas offers a more accessible entry point at $19/mo, while LeadMagic starts at $49.99/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Icypeas and LeadMagic for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Icypeas or LeadMagic?
- Icypeas is cheaper at the entry level, starting at $19 per month compared to LeadMagic's $49.99 per month starting price. Icypeas's Basic plan includes 1,000 credits, while LeadMagic's Basic plan includes 2,000 monthly credits but does not include search and export.
- What features does Icypeas offer that LeadMagic doesn't?
- Icypeas lists Email Verifier, Domain Scan, Profile Scraper, Company Scraper, Reverse Email Lookup, Catch-All verification, and credits that roll over. These appear only on Icypeas's own feature list, though LeadMagic may offer similar capabilities under different naming.
- What features does LeadMagic offer that Icypeas doesn't?
- LeadMagic lists Mobile Finder, Email Validation, Job Change Detector, Waterfall Enrichment, MCP and lm-tui Access, All 15+ Endpoints with One Key, and Multi-Seat Shared Pool. These appear only on LeadMagic's own feature list.
- Which integrations do Icypeas and LeadMagic have in common?
- Both tools integrate with n8n, Make, Zapier, and Clay. Icypeas additionally connects with Google Sheets and MCP, while LeadMagic additionally connects with Smartlead, Instantly, Email Bison, Salesforce, Slack, and Apollo.
- Who should choose LeadMagic over Icypeas?
- LeadMagic best fits organizations with complex tech stacks needing broad integration support across 10 integrations, as well as enterprise buyers who prefer custom pricing and dedicated support. Budget-conscious teams may still consider LeadMagic, but Icypeas offers a lower entry price.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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