Icypeas vs Wiza: Data Enrichment Tool Comparison
Compare Icypeas and Wiza side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Icypeas and Wiza are both B2B contact enrichment tools, but they differ in pricing model and integrations. Icypeas starts at $19/mo with 1,000 credits and connects to 6 tools including Google Sheets and Clay. Wiza starts free with 20 valid emails and connects to 10 tools including Salesforce and HubSpot, making it better suited for teams with complex CRM stacks.
Key takeaways
- Icypeas pricing starts at $19/mo for 1,000 credits and scales to $499/mo for 100,000 credits on the Hypergrowth plan.
- Wiza offers a free tier with 20 valid emails and 5 phone numbers, then scales through Starter at $49/mo, Email at $99/mo, and Email + Phone at $199/mo.
- Wiza integrates with 10 tools including Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, and Gong Engage, while Icypeas integrates with 6 tools including Google Sheets, n8n, Make, and MCP.
- Both Icypeas and Wiza integrate with Zapier and Clay, which are the only shared integrations between the two platforms.
- Each vendor lists 8 total features on its own feature page, with Icypeas including Catch-All verification and Credits roll over, and Wiza including AI Research and Wiza Prospect.
Reviewed and updated September 2, 2026
Icypeas vs Wiza: Data Enrichment Tool Comparison
If you are comparing B2B lead data and contact enrichment tools, Icypeas and Wiza will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.
The Quick Answer
By each vendor's own wording, Icypeas lists email finder and email verifier, while Wiza lists unlimited email reveals and ai research. A capability both offer can appear under different names, so read both feature lists below.
Wiza offers a lower entry point at $0/mo compared to Icypeas at $19/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Icypeas is Helps B2B teams find and verify professional email addresses, enrich leads and identify LinkedIn profiles, through a web app or an API. Credits are charged only for found emails.
Wiza is B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Basic
Free
Icypeas Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $19/mo | 1,000 credits |
| Premium | $39/mo | 4,000 credits |
| Advanced | $89/mo | 10,000 credits |
| Hypergrowth | $499/mo | 100,000 credits |
Source: Icypeas Pricing
Wiza Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 20 valid emails and 5 phone numbers |
| Starter | $49/mo | 100 valid emails per month and 100 phone numbers per month |
| $99/mo | 500 valid emails per month | |
| Email + Phone | $199/mo | 500 valid emails per month and 500 phone numbers per month |
| Team Plan | Contact Sales | 3+ users, unlimited valid emails and unlimited phone numbers |
Source: Wiza Pricing
Pricing Analysis
Wiza offers the lower entry point ($0/mo vs $19/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Wiza offers 5 pricing tiers compared to Icypeas's 4, giving you more granularity as you scale.
Wiza includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Email Finder
- Email Verifier
- Domain Scan
- Profile Scraper
- Company Scraper
- Reverse Email Lookup
- and 2 more listed below
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- and 2 more listed below
Icypeas Key Features
- Email Finder
- Email Verifier
- Domain Scan
- Profile Scraper
- Company Scraper
- Reverse Email Lookup
- Catch-All verification
- Credits roll over
Wiza Key Features
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Icypeas
- Email Finder
- Email Verifier
- Domain Scan
- Profile Scraper
- Company Scraper
- Reverse Email Lookup
- Catch-All verification
- Credits roll over
Listed only by Wiza
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
Integration Ecosystem
Icypeas Integrations
Icypeas connects with: Google Sheets, n8n, Make, Zapier, Clay, MCP.
Wiza Integrations
Wiza connects with: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Shared Integrations
Both tools integrate with: Zapier, Clay.
Integrations listed only by Icypeas: Google Sheets, n8n, Make, MCP.
Integrations listed only by Wiza: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage.
Use Case Recommendations
Best Fit for Icypeas
- Budget-conscious teams looking for an affordable data enrichment tool
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Best Fit for Wiza
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Icypeas | Wiza |
|---|---|---|
| Starting Price | $19/mo | Free |
| Top Tier Price | $499/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 6 | 10 |
| Founded | 2022 | N/A |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Icypeas and Wiza both serve the B2B lead data and contact enrichment market. Wiza offers a more accessible entry point, while Icypeas starts at $19/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Icypeas and Wiza for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Icypeas or Wiza?
- Wiza has a lower entry point with a free tier offering 20 valid emails and 5 phone numbers, while Icypeas starts at $19/mo for 1,000 credits. However, Wiza's paid tiers start at $49/mo for the Starter plan, which is higher than Icypeas's entry price once you move past the free tier.
- What integrations does Icypeas support?
- Icypeas connects with Google Sheets, n8n, Make, Zapier, Clay, and MCP, totaling 6 integrations. This is fewer than Wiza's 10 integrations, but it includes automation-focused tools like n8n and Make that Wiza does not list.
- What integrations does Wiza support?
- Wiza connects with Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, and Clay, totaling 10 integrations. This makes it a stronger fit for organizations with complex CRM and sales engagement tech stacks.
- Which tool is better for enterprise teams, Icypeas or Wiza?
- Wiza is recommended for enterprise buyers who prefer custom pricing and dedicated support, since its Team Plan offers unlimited valid emails and unlimited phone numbers for 3 or more users on a contact sales basis. Icypeas's top tier, Hypergrowth, is capped at $499/mo for 100,000 credits.
- How many credits do I get on Icypeas's cheapest plan?
- Icypeas's Basic plan costs $19/mo and includes 1,000 credits. Higher tiers include Premium at $39/mo for 4,000 credits, Advanced at $89/mo for 10,000 credits, and Hypergrowth at $499/mo for 100,000 credits.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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